High-quality content is a king in the world of theaffiliate marketing. If you want to launch a profitable business in this field,you should learn the basic rules of effective writing. It’s not that as hard asit seems.
With access to the worldwide web, you can get any necessary instruments for content creation and design a brilliant affiliate marketing content strategy. Check the following tips, which will help you to succeed.
Be Honest
Affiliate marketing website works effectively when you are honest with your readers. If you didn’t like a concrete product offered by a client, you should share your real opinion. You should do your best to provide the target audience with objective judgments, which are useful for the decision-making process.
“If you post a few articles, which contain fake data, visitors will lose trust in your web resource. In fact, people are fed up with tones of the fabricated positive reviews and they struggle to find content, which they can believe in.”
– explains James Daily, digital marketer atBrainished.
Moreover, you shouldn’t hide a fact that content on your website contains affiliate links. You should insertdisclosure and blog policyat the beginning of every post. Don’t ignore this rule because your primary mission is tobuild trust in a relationship.
Write About Personal Experience
If you want to build an effectiveaffiliate content marketing strategy, you should write only about those goods and services, which you used in real life. You should test a product in numerous ways and define its major advantages and disadvantages. If you naively believe that you can use other customers’ reviews to create great content, then you are totally wrong.
Youhave a goal to build credibility and establish authority on the web. For thisreason, you should think, act and write like an expert in the field. Otherwise,if you become afakeexpert, your opinion will be worthnothing.
Add Negative Reviews
Atleast 10% of all content, which you produce, should consist of the neutral ornegative reviews. If you want to become an influencer in your niche, you shouldbe able to give constructive criticism.
Take alook atBrokeMy Nailwebsite, which encourages readers to buy nail polishesand other manicure essentials on Amazon. It’s notable that content creatorswrite not only about the best but also about the worst products.
At the screenshot, you can see that the author was deeply disappointed with the “crash test” results of the popular lacquer. She expressed her honest opinion and shared a real photo with the audience without being afraid that this article will not bring direct profit.
Do you still wonder how bad reviews like this onecan help you to improve your affiliate marketing content strategy? Let’s thinklike a buyer!
Let’simagine that you are a 20-year-old girl, who looks through online reviews tochoose a perfect nail polish. You have just read this article and understoodthat tested lacquer is not worth your money. But you feel that you can trustthis website, so you decide to check other reviews published by the author.
As soonas you will find a positive review, you will click a link to buy a product.Bingo! This is how the affiliate marketing website works!
Research Keywords
Before writing your first blog post, you should build yourSEO strategy. If you believe that Google will rank your content high just because it’s interesting for readers, you are wrong. You, like any other blog writer, mustoptimizecontent in accordance with Google’s requirements.
The first step to optimize your post is to find out which keywords you should use. If you want to create highly effective content for affiliate marketing, you should focus on high-traffic keywords with minimal competition. You can define them with the help of the analytical SEO tools, such as SEMRush, Google Keyword Planner, Ubersuggest and LSI Graph.
There are two types of keywords you should focus your attention on:informational and buyer-centric. You can use informational keywords for content, which teaches and educates your readers. And you can utilize buyer-centric (transactional) keywords in the articles, which encourage readers to make a purchase.
Forexample, if you run a food blog, you can use such informational keywords as“What is a sponge cake” or “How to make sponge cake fluffy”. If you want totarget transactional search queries, use keywords such as “Buy sponge cake mix”and “Vanilla sponge cake mix price”.
Improve Text Readability
Topaffiliate marketers strongly recommend bloggers toimprove readabilityoftheir posts. Even the most fascinating post has no chances to be displayed inthe top on the search engine results page (SERP) if it’shardto read.
If youwant to create content for affiliate marketing, which will be ranked high, takeinto account the following rules:
- Keep sentences short. The ideal length is 15-20 words.
- Use headings and subheadings. Make text scannable.
- Split a long text into short paragraphs. Too long paragraphs scarevisitors away.
- Use bulleted lists. Highlight only the most important facts.
- Don’t use too many adverbs. They make text look moresophisticated.
- Avoid passive voice. The active voice always works better.
- Choose simpler alternatives of the words and phrases. Writemanyinsteadofnumerous,andyetinsteadofhowever,etc.
You can check readability with the help of Hemingway App or any other similar online services. It analyzes text immediately and highlights sentences, which you should rewrite. The app helps to understand what kind of mistakes you made and how to fix them.
If you believe that rules and restrictions likethese kill creativity, you can find a better solution. If you don’t want tolose your inspiration, you can continue writing the articles in the way youlike. When you will finish your work, send it editors fromGetGoodGradeorCanada-Writersand they will improve textreadability instead of you.
ChooseAppropriate Post Length
Depending on your niche, youshould choose a post length which will work the best. Some affiliate marketingwebsites publish short 500-700 words long articles every day. Others prefer topublish 1500-2500 words long articles a few times per month.
It all depends on topics, whichyou want to discuss and preferences of your target audience. For example, ifyour readers are tech savvy specialist, and you want to discuss new software indetails, your article should be pretty long.
However, if you want to publish some regular updates about sporting goods, you should create short posts. For example, Wirecutter publishes buying guides, which includes reviews of 3 products. Every review consists of 3 sentences: it presents only the most valuable information and nothing more.
Discuss Things, Which ReallyMatters
If youwant to create great content for affiliate marketing, you should know yourcustomers well. What have they already heard about your product and brand? Whatadditional information do they expect to find online?
If youwrite about something brand new, for instance, tech gadgets for pets, youshould describe everything in details. People want to know how these deviceslook like, how they work, whether they are safe and so on.
Whenyou review a product, which has dozens of features, don’t try to cover them allin one post. First of all, you should focus on the features, which caninfluence thebuying decision.
If you write about the high heels shoes, it’s not really necessary to discuss the leather quality in details. You should better share yourpersonal experiencewith your readers. You should answer the major questions, which buyers have.
Did youfeel comfortable wearing your new shoes? Did you get the blisters? No onereally cares about the genuine materials if shoes don’t fit properly and hurtthe back of the ankle, isn’t it?
Focus On Trending Products
If you want your blog to be popular, you should write about the trending products. There are plenty of goods and services, which appear and flood the market every day. Your task is to identify the emerging bestsellers and create killing content about them.
“There is no sense to write about the products, which are getting out of fashion. It’s better to find the items, which are totally worth the current hype. The target audience is looking for the objective opinions and honest reviews about these products, so your content will attract a lot of new real clients,”
– explains Amanda Sparks, a blogger forTopDownWriter.
Nowadays, it’s very easy to find out what products are trending in your niche. Everything you should do is to check social media. For example, if you will analyzeExplore Tabon Instagram today, you will see thatpearl skullis getting very popular in categoryBeauty. If you are a beauty blogger, you should discuss this new trending product in your next post.
If your affiliate marketing website is related tovery specific not widely used goods or services, it’s unlikely that you willfind answers on YouTube or Instagram. You should better check popularprofessional groups and discussions on LinkedIn and Facebook.
Use Appropriate Tone Of Voice
Youshould use a tone of voice, which appeal to your target audience the most. Itcan be a friendly and conversational tone if you target Millennials andGeneration Z. Or it can be formal if you create content for Baby Boomers.
Moreover,you should pay your attention to the appropriate wording. You shouldn’t useslang, terminology or jargon if you are not sure that your readers are familiarwith these words. As a writer, you should ensure that you speak the same languageas your target audience.
And youshould never ever use abstruse words, especially if you don’t clearlyunderstand their meanings. These words will just worsen text readability andscare your visitors away. If you want to create great content for affiliatemarketing, make sure that the target audience feels comfortable reading yourarticles.
Strive For Excellence
Thequality of your content shouldn’t cause any doubts, so you must proofread everytext thoughtfully. Modern users don’t trust the illiterate blog writers, whichdon’t know where to use a comma in a complex sentence.
Moreover, Google checks whether affiliate marketing websites havecorrect grammar and spelling. In other words, if you will publish poor-quality content, search engines will never rank your blog posts high. Probably, your readers could forgive you a mistake, but machines couldn’t.
Even ifyou are really good at writing, you still should be very careful with theproper usage of the words and punctuation marks. You should be attentive to thetypos and mistakes, which you make unintentionally. If proofreading is not yourcup of tea, you can get assistance from services likeBestWritersCanadaorTopAustraliaWriters.
Create Visual Content
Whenyou develop an affiliate marketing content strategy, you should understand thatit’s not enough to fill your blog with textual content only. When ordinaryarticles don’t work effectively, visual content becomes very helpful.
You can always go the extra mile and improve your affiliate marketing website with some video content. Analysts predict thatonline video consumption will growby 9 minutes per day each year until 2020. If you want to stay on trend and deliver useful content to your audience, one of the options is to useanimated explainer video. This is a short animated video that explains your business idea or a product in a simple way.
Avisual content not only does make your message clear to the viewers but alsoincreases the average time on page for your website. This parameter is stillamong the important SEO metrics.
In Conclusion
If youare passionate about writing and about the products in your niche, you cancreate great content for an affiliate marketing website. Your task is to watchthe industry trends and understand the preferences of your target audience.Strive for excellence – and you will be rewarded with rapid businessdevelopment.
In theinformation age, you can achieve success even without the huge investments oroutstanding talents. Everything you need is to speak up your mind and createonline buzz.
Andrej Csizmadia
Andy is a translation manager at Post Affiliate Pro. He is responsible for a team of 20 translators, reviewing content suggestions and setting up processes. In his free time he likes to go to gym, and is also passionate about gaming and cooking. Recently he started his own YouTube channel, Cooking with A.
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