Affiliate Marketing Stats 2024 (2024)

Do you ever find yourself Googling questions like “Should I still invest in affiliate marketing?” or “Can I make money with affiliate marketing in 2024?” Many people do—and we’re going to answer them with some hard facts and stats.

Why You Need to Know the Latest Affiliate Marketing Stats

There are a lot of affiliate marketing statistics and ‘facts’ out there, but many are outdated. It’s important to use the most recent ones, and the newest forecasts are crucial, especially if you'll be using these affiliate marketing industry statistics for strategic decision-making.

Here’s an example: the 2020 pandemic shook up the affiliate market—travel sales dipped while home goods soared, for example. Now, in 2024, as we’ve moved past the pandemic era, market trends have shifted again. Using data from 2020 or before could blur your vision and lead you in the wrong direction or slow down your growth. Moreover, the rise of Artificial Intelligence (AI) has given affiliates advanced tools, changing the way they operate.

Here's a closer look at the recent data and what it tells us about the affiliate marketing world:

1. Growing Market

Statista shows that affiliate marketing is a growing market.

The industry was worth $8.2 billion in 2022, a 10% increase from the year before. It's expected to jump to $21.1 billion in 2024 and reach $15.7 billion by 2024. According to a report by Astute Analytica, it’s going to reach a whopping $36.9 billion by 2030.

2. Rising Interest

Looking at Google Trends, we see more people are getting interested in affiliate marketing. There’s been a steady incline for years, and even 2023 has seen a rise in searches.

Affiliate Marketing Stats 2024 (1)

3. Orders Through Affiliate Links

Affiliate programs now make up 16% of online orders in the United States as of May 19, 2023, showing how much impact affiliate marketing has on online shopping trends.

4. Investments in Affiliate Marketing

According to the 2023 report ‘The State of Affiliate Marketing’ by Influencer Marketing Hub, there's a lot of financial trust in affiliate marketing. So far, $1.5 billion has been invested in 2023 across 232 rounds, a 15.38% increase compared to the previous year. Specifically, between 2020 and 2022, over $216 million was invested in affiliate marketing software.

5. Worldwide Phenomenon

The same report shows how affiliate services have become worldwide, with 9,600 companies working across continents. As it stands, North America leads the way, hosting nearly half of these services. Asia-Pacific, Europe, and Africa are also catching up.

6. Software Sales and Commissions

In the affiliate world, SaaS affiliate marketing stands out, offering good commissions between 20-70% (although it varies with different products). Finance is also a strong sector, with a stable commission rate of 35-40%, showing how different sectors have different commission structures.

7. Budget Share

In 2021, businesses set aside 9% of their marketing budgets for affiliate marketing, equal to what was set for email marketing. This reflects the growing significance of affiliate marketing, with forecasts indicating a continued surge in spending, expected to reach $13 billion by the end of 2023 solely in the United States, as per Statista's projections.

8. Job Market Movement

According to PayScale, in 2024, an Online Affiliate Marketing Manager can expect an average salary of $63,510. This salary is made up of a base salary, bonuses, profit-sharing, and commissions, which could total anywhere between $45,000 to $99,000.

Effect of Experience on Income

  • Entry-level Managers: with less than a year of experience, expect around $48,559 on average.
  • Early-career Professionals: with 1 to 4 years of experience, the earnings go up, averaging $56,687.
  • Mid-career Managers: with 5 to 9 years of experience, the average income is $73,307.
  • Experienced Managers: with 10 to 19 years of experience, the income averages at $73,246.
  • On an hourly basis, the average rate is $21.78, showing a rewarding career path in affiliate marketing.

Job Openings

As of September 27, there are 3,729 job listings worldwide matching the keywords ‘affiliate marketing’ on LinkedIn and 6,146 job openings in the US on Indeed with those same keywords.

9. Influencer Involvement

The number of influencers working with affiliate marketing keeps growing. The influencer marketing area grew from $1.7 billion in 2016 to $16.4 billion in 2022, and it's expected to keep growing with more short video content on social platforms.

10. Ad Fraud

Sadly, up to 45% of affiliate traffic is fraudulent. With more digital activity, ad fraud is a concern. It's expected to go from $35 billion in 2018 to a huge $100 billion in 2023 globally, showing a need for strong fraud detection in affiliate marketing.

11. Affiliate Earnings

Around 9% of affiliate marketers earn more than $50,000 a year, showing a wide range of earnings from $10,000 to a huge $400,000 annually.

12. Global Affiliate Activity

The US leads in affiliate marketing, holding 39% of the activities, followed by the UK at 15%, and Germany at 11%. This shows a global acceptance and use of affiliate marketing strategies.

13. Revenue Through Affiliate Marketing

A good 65% of retailers see up to a 20% increase in yearly revenue through affiliate marketing. Nearly 60% of merchants make $5 million or more, showing a lot of revenue potential with good affiliate marketing strategies.

14. B2C vs. B2B

B2C leads in affiliate marketing with a huge 81.4% of affiliates promoting B2C products and services. A smaller 18.6% are into B2B, with a little overlap between the two.

15. Choice of Products

A large portion of affiliate promotion goes to five categories:

  1. computers and electronics (40%)
  2. clothing/apparel (41%)
  3. online services (30%)
  4. accessories (29%)
  5. and beauty (28%)

Business and marketing are also notable in the list of products.

16. Traffic Sources

Traffic, the lifeblood of affiliate marketing, mainly comes from SEO (69%), social networks (67%), and blogging (64%), with email marketing now at a 41% traffic share.

17. Mobile Traffic

Mobile affiliate spending saw a big 49% increase YoY, showing a growing area for affiliates to earn more.

18. Networks and Broader Horizons

To maximize earnings, a huge 71% of affiliates work with three or more affiliate networks. This strategy not only increases their earnings but also helps them reach different audience groups and stay updated on market trends.

Which of These Affiliate Marketing Stats Surprised You?

The changes (and growth) in affiliate marketing highlight the need for a solid affiliate tracking platform. These platforms help manage affiliate relationships, track accurately, and provide real-time updates to maximize profits. As affiliate marketing grows, picking the right tracking platform is crucial to staying competitive. Try Rewardful to get started. We offer straightforward pricing and hassle-free tracking and management of your affiliate programs.

Affiliate Marketing Stats 2024 (2024)


How big will affiliate marketing be in 2024? ›

Growing Market

The industry was worth $8.2 billion in 2022, a 10% increase from the year before. It's expected to jump to $21.1 billion in 2024 and reach $15.7 billion by 2024.

What is the future of affiliate marketing in 2025? ›

By 2025, over 30% of affiliate marketers will shift to less saturated niches outside health, wealth, and relationships. Affiliate partnerships with micro-influencers are predicted to grow by 25% annually through 2026.

What does Forbes say about affiliate marketing in 2024? ›

As we embrace the opportunities of 2024, Forbes continues to champion affiliate marketing as a cornerstone of entrepreneurial triumph.

What is the future of affiliate marketing in 2030? ›

As per statistics, the affiliate marketing industry is projected to reach $36.9 billion by 2030, with a compound annual growth rate of 7.7% from 2023 to 2030. The spending on affiliate marketing in 2023 is anticipated to reach around $13 billion, reflecting its increasing significance in the digital marketing realm.

Is affiliate marketing still a thing in 2024? ›

However, the landscape is always evolving as brands try new strategies to compete in a crowded market. To succeed at affiliate marketing in 2024 and beyond, you'll need to get smart about your spending, focus on building affiliate relationships and constantly diversify your partnerships.

Is affiliate marketing still profitable in 2024? ›

The market isn't saturated, because the market keeps on expanding at an impressive rate. In other words: there are always new niches to fill. Affiliate marketing is still worth it in 2024, you just need to find the topic that's right for you, where the competition is still relatively low.

What percentage of people succeed in affiliate marketing? ›

Affiliate marketers get a successful conversion rate of 0.5% to 1% per visitor. However, this is a rough estimate, and our data shows that conversion rate increases as affiliate marketers gain more experience.

Is affiliate marketing outdated? ›

The answer is a resounding yes! Despite changing trends and advancements in digital advertising, affiliate marketing remains one of the most reliable ways to generate passive income. In fact, according to Statista, spending on affiliate marketing worldwide is projected to reach $8.2 billion by 2022.

What are the odds of succeeding in affiliate marketing? ›

More than 95% of newbies fail to do affiliate marketing with success. Affiliate marketing can be a lucrative revenue stream, but it takes commitment and time. A beginner can be successful in affiliate marketing by adopting the right mindset, focusing on one niche at a time, and providing value to their audience.

Can I make 100k a month with affiliate marketing? ›

Beginner – $0 to $1,000 per month. Intermediate – $1,000 to $10,000 monthly. Advanced – $10,000 to $100,000 per month. Super affiliate – over $100,000 monthly.

Is affiliate marketing recession proof? ›

Thus, affiliate marketing is a low-risk, financially responsible means of building awareness and sales during economic slowdowns, as brands hold the power in setting the price of each conversion for themselves.

Can you become a millionaire from affiliate marketing? ›

Becoming a millionaire with affiliate marketing is absolutely possible & the reality is, anybody can do it, regardless of their experience. Of course, it takes hard work & persistence, but the process itself isn't overly complicated & providing you stick with it, you can certainly make it happen.

Is affiliate marketing good for long term? ›

Third, affiliate marketing is a sustainable business model. As long as there are products and services being sold online, there will be a need for affiliate marketers. This means that you can build a long-term business with affiliate marketing.

Is affiliate marketing a viable career? ›

Yes, it is possible to make a living from affiliate marketing. However, it takes time and effort to build a successful business. The key is to choose the right niche, build a following, and promote products that your audience will love.

How long does it take to succeed in affiliate marketing? ›

How long does it take to make money as an affiliate marketer? Based on my experience and speaking with many affiliate marketers, on average, it takes around six to 12 months to start earning money as an affiliate marketer and around two years to earn enough money to quit your day job.

Is there a future for affiliate marketing? ›

Affiliate marketing's future is changing as the online world evolves. It's a powerful way for businesses to reach more customers and make money. With more people shopping online and using the internet, affiliate marketing is becoming even more important.

What is the forecast for affiliate marketing? ›

Global Affiliate Marketing Industry Overview & Growth

The global affiliate marketing industry is worth over $17 billion. The global affiliate marketing industry is expected to grow to a market size of $27.78B by 2027. The global affiliate marketing industry is expected to increase by 63% in the next 4 years.

How much is affiliate marketing expected to grow? ›

A report published by Proficient Market Insights predicts the global affiliate marketing industry to grow to a market size of $27.78B by 2027 at a compound annual growth rate of 9.89%. The market size was valued at $15.77B in 2021.

Is affiliate marketing in high demand? ›

Affiliate marketing is still in demand because it's a smart way for businesses to promote their stuff. In this setup, people (affiliates) get paid for bringing in sales or leads. It's a good deal for companies because they only pay when they get results.

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