The Three Biggest Affiliate Marketing Trends of 2024 (2024)

Would you rather your ads resonate with 71% of your audience or 38%?

If you’re only running ads on the Google Display Network, social media sites and search engines, we’ll assume you’re going for the latter. The good news is that it’s not hard to achieve that 71% rate instead. In 2021, Nielsen found that consumers overwhelmingly trust advertising and product placements in influencer content. The difference between influencer ads and traditional online ads is big enough to make or break a business. There’s a reason affiliate marketing is the future of ecommerce.

Affiliate marketing has been a critical strategy in ecommerce for nearly a decade. In fact, Influencer Marketing Hub projects that affiliate marketing spend will reach $15.7 billion globally by 2024. That’s up from $8.6 billion in 2017. It’s an impressive projection — but not surprising.

Mastering affiliate marketing bolsters brands, merchants and affiliate marketers themselves into new tiers of success. However, the landscape is always evolving as brands try new strategies to compete in a crowded market. To succeed at affiliate marketing in 2024 and beyond, you’ll need to get smart about your spending, focus on building affiliate relationships and constantly diversify your partnerships. Here’s how these trends are playing out across the industry right now and where they’re headed in the future.

What Is Affiliate Marketing?

In affiliate marketing programs, someone (an affiliate) promotes a company’s product or service. The affiliate receives a commission if their efforts result in a consumer taking a particular action. Usually, this action is buying the promoted product or service, but some affiliates earn money when consumers follow a link to a product page or sign up for a free trial.

Trend One: Keeping Expenses Low in a Growing Market

Budget management is on everyone’s mind in the current economy, and affiliate marketing today costs more than it used to. Affiliate marketing is turning into a must-have for ecommerce businesses, which means related services have rapidly become more expensive. Marketing directors who want to stay competitive in the affiliate arena need to be smart about where they invest.

Learn From Affiliates’ Efficiency To Protect Against Ad Inflation

Your affiliate marketing budget will give you much-needed visibility even when economic pressures decrease your advertising reach and volume. Google cost-per-click ad prices started rising in mid-2022, right as social media sites increased prices because consumer privacy protections made ad targeting harder. And legacy ad companies like Facebook (Meta) and Google may inch prices higher as newcomers like TikTok cut into their market share. Increased ad costs mean a lower profit margin for both you and your affiliates.

However, you can use your affiliate program to increase your advertising efficiency. First off, a Forrester survey of marketing execs who oversee these campaigns proves they’re worth the investment. Over 50% of respondents said affiliate marketing was a top-three driver of both customer acquisition and revenue. With such a good ROI, it’s no wonder businesses are increasing their influencer marketing spend every year.

Affiliates give you insights into audience behaviors among your niche. In tracking their successes, you’ll see which market segments are the most monetizable. Your affiliates can also help you test various ad platforms and types among different demographics. Use this data to improve your ROI on all your marketing campaigns, and that tight budget won’t seem so restrictive anymore.

The Three Biggest Affiliate Marketing Trends of 2024 (1)

Avoid Fines by Staying Compliant

The Federal Trade Commission, Food and Drug Administration and other government organizations have been cracking down on claims made in affiliate marketing campaigns, and you should expect this trend to continue into 2024 and beyond.

“Affiliates should take note that the FTC will hold you personally and financially accountable for false or unsubstantiated marketing claims,” said the FTC’s Bureau of Consumer Protection after ordering a group of affiliate marketers to pay more than $4 million to settle charges that they promoted a fraudulent business. And it is not just the government organizations that are cracking down. Big companies such as Google and Amazon, plus third-party payment processors, are keeping a closer eye on offers made from affiliates.

Stricter regulations around affiliate marketing could result in lower earnings-per-click for affiliates and reduced conversion ratios. There will be pressure to increase cost-per-acquisition payouts to ultimately increase earnings-per-click. As stated above, expect these changes to shrink profit margins for both merchants and affiliates. Moreover, brands and merchants (especially in high-risk categories) will need to continue to be diligent about following the latest advertising and payment regulations in their niche to avoid hefty fines.

Optimize Campaigns With Artificial Intelligence

2024 will be a breakout year for machine learning technologies. The trick to getting ahead is using these new tools in the right way.

Machine learning is great for automating busy work and repetitive tasks. Set it to analyze your marketing data, and you may uncover unexpected trends and patterns. You can trust these insights to guide you as you plan your affiliate and influencer marketing program for the next quarter.

You shouldn’t use these new tools to replace the human touch in marketing. At Affiliate Summit East 2023, Affilimate co-founder and COO Lynda Mann led a panel on the role of ChatGPT in marketing. The panel’s participants warned that pushing machine-generated content could harm your brand’s integrity. Affiliate marketers already know how to craft messaging that connects with audiences while maintaining your brand’s voice — so let them use that expertise for your benefit.

Trend Two: Providing More Resources for Affiliates

There’s no affiliate marketing without affiliates — so companies need to cultivate those relationships and support their marketing partners. Even with budgets stretched thin, you’ll need to keep this line item. Target your support to current affiliate trends to get the most out of each dollar you spend.

Support the Shift From Affiliate to Advertiser

In 2024 and beyond, look for affiliates to become advertisers instead of simply driving traffic to your landing pages or sales funnels. Affiliates looking to make this transition will need the tools to:

  • Quickly launch landing pages that seamlessly sync with a CRM
  • Edit HTML and CSS, then easily preview changes
  • Track the success of sales funnels with robust reports and analytics
  • Comply with local tax regulations
  • Test and refine campaigns to improve ROI
  • Boost average order value through post-purchase upsells and order bumps

Providing software to your affiliates isn’t just a relationship-building move. It can also help you collect data on each person’s sales so you can see the ROI of each partnership.

Centralize Your Affiliate Management Efforts

Relationship management is a lot easier when you can handle it all from one app or program. Affiliate marketing has gotten big enough that companies have access to platforms and agencies to help coordinate their marketing efforts. Partnering with agencies or networks that offer competitive rates will give you a new way to access affiliates.

Affiliates you find through third parties still deserve the respect of a direct relationship with your brand. Platforms like Everflow make it easy to communicate one-on-one with your affiliates and build those relationships. Plus, you can use the tool to share marketing assets, set up offers and organize affiliate payments.

Help Affiliates Track Their Performance

Affiliate advertisers will want to know about their performance in the same way your marketing team tracks campaign ROI. To save time and stress, choose an ecommerce platform that can give select affiliates insight into their sales reports without disclosing metrics from other affiliates or business initiatives. This way, affiliates can view their own sales data while merchants focus on high-level marketing strategies.

The more selective the data you can share, the better for you and your partners. Everflow helps merchants create in-depth reports that break out data by things like partner type or ad placement. Share the trends you spot with your partners if you don’t share the reports themselves so they can build on your success.

Trend Three: Diversifying Affiliate Programs

Companies that rely on affiliates for marketing have to be prepared for the possibility that those people will make choices that reflect poorly on the brand. Most marketers can think of at least one high-profile influencer gaffe that sent a big brand into damage-control mode. Make sure you’re not relying on one or two big affiliates lest they misstep in a way that harms your sales.

Partner With Smaller Influencers

Mobilizing an army of smaller affiliates who have closer ties to their audience can pay off for brands. On the risk management side, it gives you a big safety net in case you have to cut ties with an influencer who doesn’t reflect your brand values.

From a business perspective, small and micro-influencers may be a better deal. They tend to charge less per post but have higher engagement rates than large influencers. People who have brought together relatively small communities typically try to convince audience members they feel a personal relationship or bond with them. This leads to an increase in trust, which is a boon for sales.

Set Up Brand-To-Brand Partnerships

Partnering with other companies that serve the same audience gives you both a unique chance to monetize. Typically, these relationships have both companies cross-promote each others’ products. It’s an opportunity to reach an audience that already trusts the messenger — much like influencer partnerships.

Brand-to-brand partnerships also give your ads unique placement. You may nab mentions in email newsletters, launch a social media contest that drives interaction to both brands or even launch a co-branded product. As long as both companies have similar audiences, these partnerships can bear a lot of fruit. We surveyed subscription consumers and learned that 50% consider buying a product when they receive a cross-promotional email from a brand partner.

Affiliate Marketing Is the Future

The Three Biggest Affiliate Marketing Trends of 2024 (2)

As affiliate marketing continues to grow, you’ll need more data and stronger relationships to stay competitive. Trends suggest it’s time to invest in affiliate management platforms or ecommerce tools that are affiliate-ready.’s platform helps generate revenue for affiliate marketers, digital advertisers and brands. Whether you’re an advertiser or looking to become one, leverage’s recurring billing platform that makes it easy to quickly launch offers, manage affiliate permissions, maximize revenue and scale an ecommerce business with personalized affiliate data.

We make it easy to track and manage affiliate partnerships and tracking from one location. Learn more about how can boost your affiliate programs.

The Three Biggest Affiliate Marketing Trends of 2024 (2024)


What are the affiliate market trends in 2024? ›

In 2024, influencer marketing within affiliate marketing is transitioning to a results-driven approach. Brands focus on tangible outcomes, working with nano and micro-influencers for higher engagement and cost-effectiveness.

What is the future of affiliate marketing in 2025? ›

By 2025, over 30% of affiliate marketers will shift to less saturated niches outside health, wealth, and relationships. Affiliate partnerships with micro-influencers are predicted to grow by 25% annually through 2026.

What does Forbes say about affiliate marketing in 2024? ›

As we embrace the opportunities of 2024, Forbes continues to champion affiliate marketing as a cornerstone of entrepreneurial triumph.

What are the 3 pillars of affiliate marketing? ›

The Core Pillars of Affiliate Strategy
  • Affiliate Communication.
  • Incentivizing Via Your Commission Structure.
  • Leverage Promos.
  • Execute On A Full-Funnel Strategy.
Jun 6, 2019

Is affiliate marketing still a thing in 2024? ›

However, the landscape is always evolving as brands try new strategies to compete in a crowded market. To succeed at affiliate marketing in 2024 and beyond, you'll need to get smart about your spending, focus on building affiliate relationships and constantly diversify your partnerships.

Is affiliate marketing still profitable in 2024? ›

The market isn't saturated, because the market keeps on expanding at an impressive rate. In other words: there are always new niches to fill. Affiliate marketing is still worth it in 2024, you just need to find the topic that's right for you, where the competition is still relatively low.

What is the future of affiliate marketing in 2030? ›

As per statistics, the affiliate marketing industry is projected to reach $36.9 billion by 2030, with a compound annual growth rate of 7.7% from 2023 to 2030. The spending on affiliate marketing in 2023 is anticipated to reach around $13 billion, reflecting its increasing significance in the digital marketing realm.

What is the affiliate marketing market for 2030? ›

Affiliate Marketing Platform Market Size ($ 38352.89 Billion by 2030 at CAGR of 15.44% CAGR) - which is Booming Strong Growth in the Globe till 2030. List of Top Key Players in Affiliate Marketing Platform Market Report Are: The survey describes the qualities of the entire company based on industry-wide analysis.

Is there a future for affiliate marketing? ›

Affiliate marketing's future is changing as the online world evolves. It's a powerful way for businesses to reach more customers and make money. With more people shopping online and using the internet, affiliate marketing is becoming even more important.

What is the rule of 7 marketing forbes? ›

Follow the Rule of Seven. The content you put out costs plenty. So, rather than using it once and putting it on the proverbial shelf, rinse and repeat. Use cornerstone content a minimum of seven times.

How fast is affiliate marketing growing? ›

Annual Growth Rate of Affiliate Marketing Revenue Reaches 10% Affiliate marketing has been growing a lot, making 10% more revenue every year since 2015. And that's still happening in 2023. It's an excellent way to make money, and more experts and agencies might start doing it in the upcoming years.

What is the life of an affiliate marketer? ›

Have you ever wondered what it's like to be an affiliate marketer? This unique career path offers flexibility, but it also demands creativity, strategy, and a lot of hard work. Affiliate marketing involves promoting products or services and earning a commission for every sale or action completed through your referral.

Which 3 industries are the largest users of affiliate marketing? ›

Which 3 Industries Are The Largest Users Of Affiliate Marketing? The top three industries leveraging affiliate marketing are retail, travel, and finance. These sectors prioritize partnerships for performance-based growth.

What are the keys to success in affiliate marketing? ›

How can I be successful in affiliate marketing?
  • Diversify your affiliate partners.
  • Own the relationship with your audience.
  • Become an affiliate for audience-recommended products.
  • Know the ins and outs of the products you're recommending.
  • Disclose affiliate links.
  • Share discount codes.
  • Create an Instagram affiliate shop.

Is there a future in affiliate marketing? ›

In fact, the forecasted compound annual growth rate (CAGR) of affiliate marketing is 7.7% from 2022 to 2030, as per Astute Analytica's 2022 Market Research Report. This is why potential affiliates and businesses worldwide have a bright future in affiliate marketing.

What is the forecast for affiliate marketing? ›

Global Affiliate Marketing Industry Overview & Growth

The global affiliate marketing industry is worth over $17 billion. The global affiliate marketing industry is expected to grow to a market size of $27.78B by 2027. The global affiliate marketing industry is expected to increase by 63% in the next 4 years.

Top Articles
Latest Posts
Article information

Author: Rev. Leonie Wyman

Last Updated:

Views: 6350

Rating: 4.9 / 5 (59 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Rev. Leonie Wyman

Birthday: 1993-07-01

Address: Suite 763 6272 Lang Bypass, New Xochitlport, VT 72704-3308

Phone: +22014484519944

Job: Banking Officer

Hobby: Sailing, Gaming, Basketball, Calligraphy, Mycology, Astronomy, Juggling

Introduction: My name is Rev. Leonie Wyman, I am a colorful, tasty, splendid, fair, witty, gorgeous, splendid person who loves writing and wants to share my knowledge and understanding with you.