3. Security
Data security is a must-have if you want to protect your employee and customer experience. Therefore, you should look for a solution that has, at least, GDPR and ISO 27001 compliance.
4. Extensive analytics
While many solutions provide some basic analytics on reach, engagement and reactions of your communications, it is important to go beyond these metrics. When choosing a Yammer alternative, check out whether the solution has granular analytics that provide you with the data on certain posts and audiences.
Remember that every number should be tied back either to your IC KPIs or business goals. If you’re not sure what drives a particular response to your communication campaigns, it’s worthwhile to send an employee survey to your audiences to identify the reason behind their behavior.
💡Learn more about employee surveys
5. Engagement surveys
Don’t just limit yourself to the features that are absolutely identical to the ones of Yammer. Take one step further: think of tracking the progress of your communication campaigns by measuring engagement and productivity.
Employee engagement is not just a trend anymore, it’s an important business metric internal comms and HR professionals have to take into consideration to prove the success of their initiatives. Companies with highly engaged employees are, on average, 20% more profitable and experience up to 41% less absenteeism.
Tracking the levels of engagement is easy if the Yammer alternative of your choice has a built-in surveys feature, which, in addition to extensive analytics, allows to get in-depth insights on your communication campaigns performance and prevent the problems before they occur.
📚Read on: Absenteeism In the Workplace: Definition, Cost, Reasons, and Best Practices
6. Integrations
Take a look at your current tech stack. You want your Yammer alternative to integrate with the other tools in your stack nicely. Remember to think about the future as well. According to HubSpot, 74% of businesses have disconnected tools they need to navigate in order to get the job done. Make sure you’re not part of this percentage by looking for software that enables integrations through third-party tools like Zapier.
