Top 5 best company mission statements (2024)

There are many ways to define or approach a company mission statement, but the intent is the same in all cases: Mission statements are meant to align an organization’s employees to a clear, primary purpose. While many mission statements aren’t particularly inspiring, themost effective ones help employees find meaning in their work and feellike they’re making a difference for the greater good.

Unfortunately, our North American workforce surveyfound that a majorityof workers fail to find such a sense of purpose in their employer’s missionstatement; often because they don’t even know what it is. They understandjob demands and performance evaluations, but aren’t able to see how theirown daily efforts impact the bigger picture.

The best company missionstatements pull double duty as compelling engagement tools. For example,our mission statement at Achieversis “To Change the Way the World Works.”We know it sounds lofty, but we genuinely believe that the work we do each day can have a real impact on the work lives of millions of employees globally. And we like to think that our big mission is part of why our employees come to work every day and give an A-plus effort.

If you think your mission statement still needs work, we’ve pulled some inspiration from organizations with passionate employees and big goals. Hopefully this will help you find a new way to energize and align your employee base:

1. Twitter

The mission: “To give everyone the powerto create and share ideas and information, instantly, without barriers.”The technology company aims to remove communication barriers and helppeople connect with one another. What’s more heartwarming than that?

2. Clarks

The mission: “Our passion is to listen to our customers and delivera product that allows the consumer to feel the pride, respect and trustof everyone at the Clarks Companies N.A.” Clarks focuses on guiding employees to create high-qualityproducts and deliver excellent customer service.

3. MGM Resorts International

The mission: “MGM Resorts Internationalis the leader in entertainment & hospitality—a diverse collectionof extraordinary people, distinctive brands and best in class destinations.Working together, we create partnerships and experiences that engage, entertainand inspire.” MGM’s commitment to diversity encourages its employees towork collaboratively as they pursue innovation.

4. Coca-Cola

The mission:“To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.” This uplifting mission statementreaches beyond the company’s flagship soft drink, instead resolving tomake the world a happier and more inspired place.

5. REI

The mission: “We inspire, educate and outfit for a lifetime of adventure and stewardship.”Their mission ties their employees to a love of the outdoors, sustainability, and healthy living.

Create sincere mission statements

According to Gallup, sincere mission statements help improve employeeloyalty, employee alignment, and customer engagement. With those results, there’s no reason not to get on board by creating a company mission statement that actually works.

Discover how to enhance the employee experience by checking out our webinar recording, “Hack HR to Create Best-in-Class Employee Experiences.”