SMART Goals for Executive Assistants (With Examples) | (2024)

We’ve all heard the term “wears many hats” when talking about a specific role at a company, but that cannot be more true for an executive assistant (EA). An EA is an administrative professional within a company that assists the executives or C-suite level employees with responsibilities and tasks daily. An EA may also be in charge of making sure office functions and specific operations run smoothly.

Essentially, the day-to-day role looks very different for an EA depending on their industry and what’s currently going on in the organization. Because of this, it’s crucial to have clear, concise, and meaningful SMART goals lined up for executive assistants.

SMART goals are:

  • Specific: Is the objective clear to both you and your executive? Is it concise?
  • Measurable: Do your objectives have a clear path to success? How will you know when the goal has been completed? Does success look the same for both you and your executive?
  • Achievable: Are the objectives you’re setting attainable? Do you have the personal and professional capabilities and the right software and tools to complete these goals?
  • Relevant: Do your objectives fit into the overall purpose of your EA role? Do they align with your organization’s goals and help the company reach success?
  • Time-bound: When is the deadline, and what milestones do you need to hit along the way? Have you given yourself enough time to succeed?

It’s essential to go through each part of the SMART acronym when determining the best goals for an executive assistant.

  • Why is it important for an executive assistant to have goals?
  • How to set goals as an executive assistant
  • SMART goal examples for executive assistants
  • Free SMART goals template

Why is it important for an executive assistant to have goals?

As we mentioned, an executive assistant wears many hats, no matter how big or small the company may be. Promoting their career growth by having SMART goals set can help an EA track their progress and be intentional about improving their job satisfaction.

The right individual for this role wants to make sure they’re doing the best job they can. Plus, having these goals in place makes it easier for the EA to:

  • Help the company stay organized and on track toward specific success metrics
  • Assist other staff members as needs arise
  • Improve their skill set and make the most of the responsibilities and tasks they’re given

SMART Goals for Executive Assistants (With Examples) | (1)

Achieve your goals

Foster accountability with collaborative meeting agendas to achieve your goals. Try a tool like Fellow!

SMART Goals for Executive Assistants (With Examples) | (2)

Try Fellow for free

How to set goals as an executive assistant

It’s not always easy to set goals for an executive assistant, but doing so is possible. Deciding on which goals to focus can be the most challenging part of creating a growth plan for this type of role. Consider these seven steps as you develop actionable and personalized SMART goals for the best chance of success.

  • Create themes for your goals
  • Align your goals with the company mission
  • Improve your qualifications
  • Get outside feedback
  • Keep your goals easily accessible
  • Understand the ‘why’ behind goals
  • Keep track of progress

1Create themes for your goals

The first step in creating SMART goals for executive assistants is thinking of themes for these goals. To come up with themes, start by pinpointing the general aspects of your day-to-day professional life, what is frequently on the list of things to do, and how you want to improve.

As you go about the goal-setting process, identifying themes is a smart (no pun intended!) way to provide a clear starting point. For instance, you can choose themes like personal development, improved efficiency, better organization, or advanced event planning.

Really consider the areas in which you think you may need the most improvement or want to have the most growth and what themes align with those areas.

2Align your goals with the company mission

As an executive assistant, you need to set SMART goals for yourself that also positively impact the organization as a whole. To know the best ways to have this impact, read through the company’s mission statement and pinpoint the areas that you can either relate to the most or that you feel your job as an EA directly impacts.

If you can align the SMART goals you set for yourself with the organization’s short- and long-term goals, you have a better chance of identifying the path you should take and the goals you need to set for yourself.

In addition to familiarizing yourself with the company’s mission statement, have a conversation with the executive you work with the most and understand their goals and how they align with the mission statement. This knowledge can point you in the right direction, too.

3Improve your qualifications

Next, revisit the EA qualifications you already have and which ones you’d like to improve. These skills can be anything from time management to organization or communication. If you’re not sure where to start, you can even research qualifications for EA roles at different companies and see how your experience compares.

When you refine and improve the necessary qualifications that make an EA stand out and shine in the eyes of other employees, you’re setting yourself up for a better chance of earning a potential raise or promotion. Doing so also ensures you stay competitive should you want to seek a job elsewhere.

4Get outside feedback

Sometimes, you never know what you should work on or strive to improve unless you ask. When setting goals, getting outside feedback from your manager, supervisor, boss, or executive can be extremely helpful in pinpointing where you need to improve.

Ask these people what type of growth they’d like to see from you in the future and where they think your skillset needs work. Similarly, ask them which of your skills they admire most or where you excel. Having feedback that pertains to your strengths and weaknesses can show you areas where a SMART goal is warranted.

SMART Goals for Executive Assistants (With Examples) | (3)

5Keep your goals easily accessible

A good way to hold yourself accountable to the goals you set is to keep them in a place that’s easily accessible. Maybe you have a virtual post-it on your computer background where you can see the goals every day. Or, perhaps the goals are printed out and thumbtacked above your desk. Or, best of all, use the objectives feature in Fellow to always stay on track, especially if the deadline for one of the goals is fast approaching.

Having your SMART goals in a location where you see them regularly ensures they’re always top of mind so you can stay focused on the finish line.

6Understand the ‘why’ behind goals

It’s key to know why you set each goal so you understand why they’re so important and stay motivated to achieve them. If you have a long list of SMART goals with zero understanding of how they help others or assist the company in reaching a milestone goal, you’ll likely lose motivation along the way.

7Keep track of progress

Keeping track of your progress towards your goals, especially those with a hard-and-fast deadline, is a must. Whether you choose to keep tabs on progress on your own time or bring up your goals in meetings with your boss, keep track of where you are and whether anything needs to be adjusted to ensure the goals are met on time.

SMART goal examples for executive assistants

Need some examples to get you started? Here are four SMART goal examples that can be applied to executive assistants.

  • Business-related
  • Skill-related
  • Task-related
  • Personal


A business-related SMART goal could be to improve the onboarding of new employees. This may look like:

  • S: The objective of the onboarding process is clearly defined, and it has buy-in from the manager.
  • M: The goal can be measured based on feedback from new hires and based on a survey or direct feedback.
  • A: This is an achievable goal.
  • R: As hiring ramps up, and with a company goal of enhanced company growth, making sure that new employees are onboarded correctly can set everyone up for success, improve employee morale, and reduce turnover.
  • T: The goal is to overhaul and improve the onboarding process before hiring ramps up at the start of the next half.


If you have a skill-related SMART goal, like to improve your organization and scheduling skills, it may look like:

  • S: The objective of improving organizational skills is clearly defined, and it has buy-in from the manager.
  • M: The goal can be measured based on feedback from other employees and the manager based on how work and small office tasks are being handled.
  • A: This is an achievable goal.
  • R: With so many moving parts to keep organized and things to schedule, ensuring the office is running smoothly and the CEO’s calendar is blocked and scheduled accordingly will help everyone’s workflow.
  • T: The goal is to get specific feedback regarding organization and whether it has improved by the end of this half.


An EA may have a task-related goal, which could be something like throwing the end-of-year holiday party for the entire organization. This SMART goal may look like:

  • S: The objective of throwing a holiday party is clearly defined.
  • M: The goal is measured by whether or not the party is a success, and if employees bonded and felt appreciated for all of their hard work. A company survey could be sent to get specific results.
  • A: This is an achievable goal.
  • R: This goal is relevant, especially as the company nears the end of the year and employees are wondering what the plan may be.
  • T: This goal has a deadline of the end of the year, with various other deadlines as planning is underway.


Finally, a personal goal may be to read five business management books by popular and well-known CEOs. That may look like:

  • S: The objective of reading five business management books is clearly defined.
  • M: The goal is measured by whether or not something new is learned and can be applied to the organization’s success.
  • A: This is an achievable goal.
  • R: This goal is relevant, especially as the company looks to learn from other organizations and see what can be worked into its own process or initiatives.
  • T: This goal has a deadline of the end of the fiscal year.

Free SMART goals template

SMART Goals for Executive Assistants (With Examples) | (4)

SMART Goals for Executive Assistants (With Examples) | (5)

Get this free template

The smarter, the better

The sky’s the limit for what can be achieved, especially with the right SMART goals in place. It’s important to consider what’s best for your personal growth and professional growth as an EA and how this can translate into the success of the company. When the two come together, you’re bound to be excited about what you can accomplish.

SMART Goals for Executive Assistants (With Examples) | (2024)
Top Articles
Latest Posts
Article information

Author: Dong Thiel

Last Updated:

Views: 5636

Rating: 4.9 / 5 (79 voted)

Reviews: 94% of readers found this page helpful

Author information

Name: Dong Thiel

Birthday: 2001-07-14

Address: 2865 Kasha Unions, West Corrinne, AK 05708-1071

Phone: +3512198379449

Job: Design Planner

Hobby: Graffiti, Foreign language learning, Gambling, Metalworking, Rowing, Sculling, Sewing

Introduction: My name is Dong Thiel, I am a brainy, happy, tasty, lively, splendid, talented, cooperative person who loves writing and wants to share my knowledge and understanding with you.