Employers can post jobs for free or choose the pay-per-click option to attract more candidates. With both free and paid options, you’ll need to first create an employer account. With the employer account, you’ll have a Company Profile page that you need to claim. After you’ve done that, you can add your company logo, location, industry and company description. The Company Profile page will include all current Indeed job postings and users can choose to follow your Company Profile to be updated on any future job postings.
Regardless of whether you choose the paid or free job posting option, you’ll want to maintain an up-to-date and engaging Company Profile page so you are attracting the right candidates.
Free Job Postings on Indeed
Once you have created an employer account, you can immediately start posting jobs for free. Free job postings include job description, location, skills and qualifications and experience required. Free job postings will appear in the general search results when job seekers search for jobs that meet the criteria listed in the job posting. You can update your free job postings from your employer account.
Free job posts are most visible in the two to three days immediately following posting. After that, the post will fall below more recent relevant job posts and users will need to scroll further down the list to find your job post. And lest you think you can get around this by reposting the same job every couple of days, think again. Indeed doesn’t allow you to repost the same job within a short period of time.
Indeed offers an application estimator tool that provides a general idea about the number of applications you can expect based on other similar job posts.
Sponsored Job Postings on Indeed
If you want to attract more job seekers, you can choose Indeed’s pay-per-click sponsored job posting option. According to Indeed, sponsored job posts are four and a half times more likely to result in a hire. Indeed’s sponsored job posts are paid on a per-click basis. In other words, employers will pay each time a job seeker clicks on their job post.
Sponsored job posts on Indeed cost as little as $5 per day, and you can change your daily budget at any time. Indeed will provide an application estimator tool that provides a general idea about the number of applications you can expect based on other similar job posts for this budget and duration. Once your daily budget is reached, Indeed will stop displaying your listing among the sponsored jobs.
Essentially, this means that you are in complete control of how much you spend to advertise a job on Indeed. You can’t control the number of candidates that will click on your advertisem*nt, but you can set the maximum amount you’re willing to spend and Indeed will not push you beyond that limit. This flexibility makes it an excellent tool for all types of businesses.
