How Often Should I Post on My Blog? (2024)

FAQs

How Often Should I Post on My Blog? ›

For example, if you aim to be a thought leader with long-form articles, you should post at least twice per month. But if you are producing short-form content or quick tips, you might want to consider posting over four articles per month.

For example, if you aim to be a thought leader with long-form articles, you should post at least twice per month. But if you are producing short-form content or quick tips, you might want to consider posting over four articles per month.

As a rule of thumb, higher blogging frequency tends to attract more traffic. Companies that publish four blog posts per week or more witness 3.5 times the traffic compared to those posting less than once a week. Blogging consistently can also significantly impact audience engagement and business growth.

Post a new blog post every day for the first week, one every other day for the second week, and then follow what will become your regular schedule (so 1-2 a week or so). Using this strategy, you'd want to have around 12 posts ready for launch.

It's recommended to stagger blog posts rather than publishing numerous ones at once. Google likes consistency and may watch for batch posting, which can resemble spam. Staggered posts improve indexing as they train Google's algorithms to check your site frequently for new content.

If you can start a blog in a niche that you're obsessively passionate about, one that isn't too saturated, where you can build a decent audience, then you can make a cool $1000 per month, or more, from blogging. Especially as a freelancer!

Blogging to Increase Organic Traffic

and then actually do the research on the articles and write up the posts. The ideal blogging frequency to increase organic traffic for small blogs is 3-4 times a week with new posts.

The Pareto Principle, also known as the 80/20 Rule, states that 80% of your results come from just 20% of your efforts and activities. When applying this to your blog, you may notice that approximately: 80% of your blog traffic comes from 20% of your posts.

Start with 1-2 high-quality blog posts per month if you have a new blog and don't have the budget to scale to several blog posts a week. (That's how I turned my blog into a multiple six-figure traffic channel.) Publish 2-4 blog posts or more per week if you have a large blog and you're ready to scale your blog.

The frequency depends on your website, your industry, and your target audience. However, a good guideline is to blog at least once a week to keep your website fresh and keep your audience engaged — or at least update an old post once a week.

What is the average lifespan of a blog post? ›

Studies show the average lifespan of a blog post is 2 years! Based on this enduring post life, blogs have the highest return on investment of all the listed options. Blogging often will increase engagement and traffic. Consistent posts will build trust with your audience by continuing to meet their expectations.

If you're writing for a complicated niche with more effort-intensive research, it's best to prioritize quality over quantity. You should aim for 2-4 posts a month, focused around highly-relevant topic clusters and a strong distribution plan. If you can find a way to scale without compromising the quality, kudos to you!

The ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450. When you stay within this average, your articles are more likely to rank higher on search engines, get more social media shares and backlinks.

With daily blog posts, you establish a consistent online presence. Regularly sharing valuable content reinforces your brand identity and increases brand awareness. Readers become familiar with your brand, associating it with expertise and reliability, which can lead to increased brand loyalty and recognition.

Old blog posts aren't likely to receive new backlinks because the information they contain may not be relevant. A more current article link may have even replaced them. Updating old blog posts to get them up-to-date will give your audience more reasons to link to them.

Is There an Ideal Blog Post Length? Some content marketing experts suggest that 1500-2000 words are the ideal length of a blog post. However, many companies and brands stick to shorter blog length guidelines (500-750 words) to honor a specific element of their marketing strategy.

Making $10,000/month with a blog is everybody's dream. That's when you're finally making the big bucks. 6-figures per year! You're making a huge amount for relatively little work, especially when you compare it to most real-world careers.

Earning $100/mo blogging: 6 to 12 months. Earning $1,000/mo blogging: 1 to 2 years. Earning $10,000/mo blogging: 3 to 4 years. Earning $25,000/mo blogging: 4 to 5 years.

According to recent research, it takes an average of 21 months to start making money with a blog. However, that is just the average. The statistics show that 28% of bloggers start earning money from blogging within 6 months and 34% are making a full-time income within 2 years of starting their blog.