Dunkin’ Donuts: Then and Now (2024)

FAQs

What was Dunkin Donuts old slogan? ›

The phrase "time to make the donuts" also contributed to the nostalgia associated with Dunkin' Donuts. For many, it became more than just a tagline; it was a reminder of mornings filled with the comforting aroma of freshly baked donuts and the anticipation of a cup of coffee to start the day.

Dunkin' Donuts changed its slogan in March 2006 to "America Runs on Dunkin'". They Might Be Giants songs were featured in a series of advertisem*nts of new products to boost summer sales. In 2006, a series of Dunkin' Donuts commercials referred to the fictional language "Fritalian". "Is it French?

New Dunkin' 2024 coffee flavors | Review

'” It was the perfect opportunity. Dunkin' recently dropped this year's new coffee flavor: White Hazelnut Bark. They also brought back that weird “Pink Velvet” flavor that debuted in early 2020.

The First Dunkin' Donuts Restaurant is Still in Operation: When founder William Rosenberg opened his first coffee and donut shop in Quincy, Massachusetts in 1948, it was originally named Open Kettle and served coffee, pastries and sandwiches.

Starbucks Coffee Company owns most of the 11,438* domestic Starbucks locations, Dunkin' Donuts' 7,677* units are almost all franchised — a fact some business reporters fail to take into account when comparing their share prices.

Why did they change their name? The name change brought some backlash from customers who had become accustomed to the donut branding for Dunkin'. However, the company defended the decision, claiming it was a part of the new multi-year growth plan to transform the company into an on-the-go beverage-led brand.

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Dunkin' Discontinued Coconut Milk

At the very end of 2023, Dunkin' quietly decided it would no longer offer coconut milk as one of its non-dairy milk options. The news was confirmed to Nations Restaurant News in a statement from a Dunkin' spokesperson.

Their primary objective was to position themselves as a 'beverage-focused, convenient brand. ' Through this rebranding effort, they aimed to: Attract new customers: Like most rebranding campaigns, attracting new customers was a key goal. This would not only lead to increased revenue but also expand their customer base.

Why is the Dunkin' logo orange? ›

Why is the Dunkin logo pink and orange? Lucia DeRespinis, the designer of the logo, suggested that the colors were too “toasted” and that since donuts are meant to be fun, so should the brand and logo design. She suggested keeping the design but adding in her daughter's favorite colors, pink and orange.

Many people may not know this but Dunkin' Donuts disposes all of their leftover bagels, muffins, donuts, and any other baked goods that were not sold, at the end of each day. And on top of this, employees that work there are also not allowed to take any of their leftovers home with them after closing.

After all, Travis's own compensation is through the roof. His most recent annual salary was $990,385. If you add in stock options and other non-salary benefits, his total compensation is calculated at over $10.2 million (or $4,887 an hour based on a standard 2,087-hour work-year).

Dunkin' Discontinues the Beloved Dunkaccino. The coffee-meets-hot-chocolate beverage is no more.

Take the saying “dollars to doughnuts.” It's what we say when we're really sure of ourselves. We're so confident that we're making a bet, and we're betting something valuable against something that's worth less. If I'm wrong, I'll pay you money. If you're wrong, just give me pastry.

This means the underlying reason for the rebrand was a positive one – the company had outgrown its original name and needed to modify its corporate identity to continue growing. As the company stated, the goal is to transform into a brand people will primarily associate with beverages and getting them on-the-go.

Motto: "Krispy Kreme, Hot Now & Anytime!"

The Spanish-language campaign introduced the brand's first Spanish tagline, “América Se Mueve Con Dunkin'”, which is the equivalent to the general market tagline, “America Runs On Dunkin'.” In addition to its media advertising to Hispanic consumers, the company's expanding multicultural marketing includes a recent ...