Aussie travellers are rediscovering the allure of Hong Kong, and the numbers don't lie! With a whopping 27% increase in Australian visitors in 2025, Hong Kong is back on the map as a must-visit destination and a top-tier stopover en route to Asia and beyond.
The Hong Kong Tourism Board (HKTB) reports an impressive 469,000 Aussies landing in the city last year. So, what's driving this resurgence of "The Pearl of the Orient"? It's a perfect storm of new flight routes and the unveiling of major attractions.
"In 2025, we witnessed Hong Kong Airlines launching direct flights from Melbourne and Sydney, and Cathay Pacific resumed direct flights from Adelaide," says Karen Macmillan, HKTB's Director for Australia, New Zealand & South Pacific. But it's not just about getting there; it's about the experiences that await.
Imagine stepping off a Boeing 777, equipped with Cathay Pacific's latest Aria Suites business class, and into a city brimming with activities and attractions. From the much-anticipated opening of Kai Tak Sports Park, built on the legendary former airport site, to the Hong Kong Sevens rugby championship in March, there's something for everyone.
And let's not forget the Hong Kong Wine & Dine Festival in October, a perennial favourite, or the strong turnout during school holiday periods. According to Macmillan, other enduring factors that make Hong Kong a top choice include travel time, its diverse attractions, and a relatively high number of English speakers.
But here's where it gets interesting: Hong Kong is not just about the city itself. Visitors can discover a whole new side of this vibrant place when they venture beyond the urban centre. The tourism board has been working hard to rebrand Hong Kong as more than just a destination; it's a "stopover city of choice." A title that has been contested by Singapore and Gulf cities in recent years.
So, are you ready to explore Hong Kong like a local? Our 48-hour stopover guide will ensure you make the most of your time in this incredible city. Whether you're a first-time visitor or a seasoned traveller, Hong Kong has something special to offer. And who knows, you might just find your new favourite travel spot!
