Why Aggregating Data Matters And How It Can Benefit You - Threads (2024)

Posted | Updated June 2nd, 2020

Why Aggregating Data Matters And How It Can Benefit You - Threads (1)

Aggregating data is becoming increasingly commonplace in the modern world to help make day to day processes more efficient.

The Curve card is a great example of this. Curve is a payment card that aggregates multiple payment cards in one place through its accompanying mobile app thus allowing the user to make bank transactions through one card. It’s convenient and easy to use for the customer. At the same time it is also giving Curve a huge advantage in being able to analyse consumer’s shopping habits.

But aggregating big data in such a way to benefit your own organisation or customer’s needs can be tricky. Reliance on the big data ‘giants’ such as Facebook and Google is losing popularity. As a result more and more businesses have started looking at alternative ways to aggregate their own data and analyse it themselves.

What are the advantages of aggregating your data?

Machine learning or predictive modelling is easier when there is a rich data set.

By aggregating your data, it is easier to identify patterns and trends in your data that would not be immediately visible.

Quick access to data is helpful for making better decisions and improving product services and communications.

Aggregated data can help comply with regulatory requirements. For example, under GDPR, the ability to be able to access multiple sources of data regarding a particular data subject is essential .

What are the disadvantages of aggregating data?

It is cumbersome to find and analyse data if it is not collected and organised in a meaningful way.

Low quality data that is aggregated can lead to a high chance of identifying false positives and negatives.

Customers may be wary about the use of their personal data if they feel that it is being used inappropriately.

How to choose an effective data aggregation solution

There are lots of data aggregation and management solutions on the market. But choosing the right data solution will depend on what your business does and what you are looking to achieve.

For example a call centre may be interested in analysing the content of customer complaints. Alternatively, a retail business may wish to understand which techniques are best at closing sales.

How Threads can help you aggregate your digital data

Threads is a cloud-based solution that can help you aggregate your digital communications.

It aggregates emails and phone calls in one place and enables the user to see all of their data in one single location. It is easier to search and requires only one password.

With Threads, you are able to quickly identify issues with customers and trends and act on those in real time. Learn more about how we turned our email archives into actionable insights in our blog.

Threads also uses speech recognition software to transcribe phone calls into searchable text. Each call is indexed and documented like an email. Applying keyword or sentiment analysis enables businesses to gain a deeper understanding of their customers needs.

If you want to see how aggregating your data can help your business, try Threads free today.

Why Aggregating Data Matters And How It Can Benefit You - Threads (2024)

FAQs

Why Aggregating Data Matters And How It Can Benefit You - Threads? ›

Data aggregation helps businesses measure the efficiency of their marketing campaigns, identify changes and patterns in customer behavior, and implement strategies for sales.

What are the advantages of aggregating data? ›

Benefits of data aggregation

Improved Data Quality and Efficiency – By centralizing and summarizing data from multiple sources, data aggregation helps to improve data quality and consistency. It reduces the likelihood of errors and inconsistencies, making the data more reliable for analysis and decision-making.

Why is aggregation important? ›

Data aggregation is often used to provide statistical analysis for groups of people and to create useful summary data for business analysis. Aggregation is often done on a large scale, through software tools known as data aggregators.

What does aggregating data do? ›

Data aggregation is the process where raw data is gathered and expressed in a summary form for statistical analysis. For example, raw data can be aggregated over a given time period to provide statistics such as average, minimum, maximum, sum, and count.

What does benefits of aggregation mean? ›

Aggregation can allow participants to reduce their financial and contractual risks. Large-scale renewable transactions provide predictable pricing over 10–20 years and can reduce buyers' exposure to increases in energy prices due to market shifts, supply shocks, or added costs from a carbon tax.

What are three 3 advantages of using the aggregator tool? ›

Benefits Of Social Media Aggregator Tools
  • Efficient With Both Time and Money. ...
  • Increase Audience Engagement. ...
  • Selection, Organization, and Moderating of Content. ...
  • Beat the Competitors. ...
  • Keep an Eye on Trends. ...
  • Put Social Proof to Work for Your Sales. ...
  • Make UGC Shoppable.
Jun 2, 2024

What is important about aggregate? ›

Aggregate materials help to make concrete mixes more compact. They also decrease the consumption of cement and water and contribute to the mechanical strength of the concrete, making them an indispensable ingredient in the construction and maintenance of rigid structures.

Does aggregation improve reliability? ›

One of the fundamental characteristics of aggregate data is its large sample size. By combining hundreds—and even thousands—of individual-level data, researchers are able to increase the reliability and confidence of statistical analysis.

What is the advantage of aggregate function? ›

Aggregate Functions provide several advantages in data processing and analytics, including: Speeding up the data analysis process through summarizing large datasets. Reducing data storage requirements by compressing information into summary statistics. Facilitating trend analysis and pattern recognition in datasets.

What are the limitations of aggregate data? ›

Loss of Detail and Variability in Data Aggregation

One of the primary drawbacks of data aggregation is the loss of granular details. Summarizing data obscures nuances and individual variations, which might be critical for certain types of analysis.

Why data must sometimes be aggregated? ›

Data aggregation helps summarize data from different, disparate and multiple sources. It increases the value of information. The best data integration platforms can track the origin of the data and establish an audit trail. You can trace back to where the data was aggregated from.

What are the two types of data aggregation? ›

There are two primary types of data aggregation: time aggregation and spatial aggregation. The former method involves gathering all data points for one resource over a specific period of time. The latter technique consists of collecting all data points for a group of resources over a given time period.

What would be an example of aggregating data? ›

What is an example of aggregate data? Aggregate data is data collected and then compiled to form a report from many individuals within a population. An example of such data might be statistical information a school presents on aggregate data on enrollment and graduation.

What are the benefits of aggregates? ›

They provide the foundation for roads, bridges, and buildings, while also making up over 90% of an asphalt pavement and up to 80% of a concrete mix. On average, 38,000 tons of aggregates are necessary to construct one lane mile of interstate highway.

What is the purpose of content aggregation? ›

Content aggregation tools can help you streamline your content strategy by giving you a single place to find resources and shareable content while enabling you to distribute your content more easily.

What are the advantages of aggregated distributions? ›

On the other hand, aggregation may be advantageous due to the energy saved by huddling during cold weather, increased survival through group defense, or increased ability to acquire, hold, and make efficient use of resources. Animals may aggregate by mutual attraction to each other, by mutual attraction to limited…

What is the disadvantage of aggregating data? ›

One of the primary drawbacks of data aggregation is the loss of granular details. Summarizing data obscures nuances and individual variations, which might be critical for certain types of analysis.

What are the advantages and disadvantages of aggregate demand? ›

While aggregate demand helps determine the overall strength of consumers and businesses in an economy, it does pose some limitations. Since aggregate demand is measured by market values, it only represents total output at a given price level and does not necessarily represent quality or standard of living.

Is aggregated data more accurate? ›

For instance, a study found that the aggregate process can outperform the disaggregate process under certain conditions, while another study showed that the equality of forecasting accuracy can be achieved by using specific assumptions on the parameters of the data generation process.

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