Affiliate marketing is crucial for your growing blog. Do not skip out on link sharing for a steady income stream. Bloggers have so many objectives that can’t be automated, except for this process. Here is an introduction to the world of affiliate marketing.
What is Affiliate Marketing?
Affiliate marketing is a two-way street. You are forming a partnership with a company to share their products or services. In return, you receive a percentage of earnings upon gaining traffic. If you are trying to grow your blog, this is a no-brainer. Search engine optimization is at the very least important for any blog. Placing links to products on your blog alerts Google’s search engine. Both you and the company benefit from affiliate marketing. However, bloggers will need more than a couple of readers for affiliate marketing to pay off.
Types of Affiliate Marketing
Unattached Affiliate Marketing
Unattached affiliate marketing is the process of linking products that are completely unrelated to your niche. For example, Phil runs an automotive blog. His mission is to review cars specifically for family safety. If he used relative links, they would go to products such as toddler seats or tablet mounts. Instead, his car blog would feature links to food or gaming products. Unattached affiliate marketing is great because you don’t have to manage anything. Although, your readers have no incentive in clicking on links for these products. Your readers come to hear what you have to say on a particular topic, and purchase products relevant to your niche.
Related Affiliate Marketing
Related affiliate marketing involves placing links to relative products in your articles. When new readers visit, they read your post and may click on a link to a product. For instance, Samantha started a blog in an extremely specific niche: woodworking. She learned about SEO, keywords, etc…Now, she needs to find affiliate marketing opportunities. Sam stumbles upon an affiliate plan; she will earn 25% from 50 link clicks. The product links on her articles lead her readers to sites like Amazon. Examples of these products are toolkits, woodworking aprons, and masks. The beauty of related affiliate marketing is that your readers would be interested in clicking every link since they wanted to learn more about your niche in the first place.
Involved Affiliate Marketing
Involved affiliate marketing means every product you blog about are products you are familiar with. When recommending products, your readers believe you understand them. They also believe you stand by the products you link in your blog posts. This is why involved affiliate marketing is vital for your blog. Let’s say blogger Jerry writes about technology. At the end of his Android article, he inserts a link to Google’s latest phone, the Pixel 6 Pro. Jerry has been using his Pixel 6 Pro for a year and is a staunch supporter. Involved affiliate marketing equips your audience with the tools you use daily.
Moreover, affiliate marketing can be configured with your preference in mind. There are three types of affiliate marketing: unattached, related, and involved. Each of these affiliate methods has its advantages and disadvantages, so conduct research beforehand. Again, affiliate marketing is an extremely powerful tool you can use to improve your blog.
