Stakeholder engagementvs stakeholdermanagement
Stakeholder engagement differs from stakeholder managementand there are many interpretations and definitions. Communities of practitioners in different sectors, cultures and locations have developed their valid descriptions as to what it is and how it is successfully practised.
Stakeholder management has become a frequently used term which implies that stakeholder behaviours and actions can, indeed, be managed, i.e. predicted, planned and controlled. It’s a process that examines the what and who.
Stakeholder engagement looks at how this is achieved and focuses on building relationships. It is the practice of influencing a variety of outcomes through consultation, communication, negotiation, compromise, and relationship building.
They are both vital throughout the project lifecycle and enable successful project delivery.
