Most Popular Messaging Apps in the USA [Updated Jan 2024] (2024)

As the number of people using chat apps grows year after year, the time has come for businesses to start marketing there. Because not only is it a convenient way for buyers to reach businesses (and vice versa), but it also helps to instill trust and confidence in consumers.

If you’re running a store whose target market is the United States, it’s essential to know what messaging apps consumers there frequent to craft a more efficient strategy. This raises the question: What are the most popular chat apps in the USA?

Most Popular Messaging Apps in the USA [Updated Jan 2024] (2)
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Most popular messaging apps in the USA: top six

According to the latest data, Facebook Messenger is the most popular messaging app downloaded on the Google Play Store in the USA. This is no surprise, considering it also ranks among the most used messaging app globally, with an estimated one billion users.

The number of Facebook Messenger users worldwide has been fluctuating over the past couple of years. In October 2021, there were over a billion Facebook Messenger users. This fell to 988 million at the start of January 2022, before rising back to one billion in Q2 and Q3. In January 2023, the number of people using Messenger dipped again, to 976 million. At the most recent count, there are nearly 1.04 billion Messenger users worldwide.

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After Facebook Messenger, the second-most used chat app in the USA is Google Messages, which also has an estimated one billion monthly users worldwide. This is followed by another Meta-owned entity, WhatsApp, and Snapchat, in third and fourth places, respectively. Incidentally, Snapchat also ranks among the top social media platforms in the USA. This is because aside from texting, the app also allows its users to send and share photos and videos.

Fifth on the list of the most popular messaging apps in the USA is Discord. Even though the California-based company was founded fairly recently (in 2015) in comparison with other top messaging apps like WhatsApp and Facebook Messenger, it was still able to break into the top six.

Last but not least, Telegram is the sixth most popular messaging app in the USA. Recent statistics show that the Telegram app was downloaded 7.25 million times in the USA in the third quarter of 2023 alone, marking a 4.32% annual increase.

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Most Popular Messaging Apps in the USA [Updated Jan 2024] (2024)

FAQs

Most Popular Messaging Apps in the USA [Updated Jan 2024]? ›

After Facebook Messenger, the second-most used chat app in the USA is Google Messages

Google Messages
Google Messages (formerly known as Messenger, Android Messages, and Messages) is a text messaging software application developed by Google for its Android and Wear OS mobile operating systems, while it's also available via the Web. Google Messages.
https://en.wikipedia.org › wiki › Google_Messages
, which also has an estimated one billion monthly users worldwide. This is followed by another Meta-owned entity, WhatsApp, and Snapchat, in third and fourth places, respectively.

What is the most used messaging app in USA? ›

Most Popular Messaging Apps in the US
  • Facebook Messenger (139 million monthly users)
  • Instagram Direct (170 million monthly users)
  • Snapchat (115.9 million users)
  • WhatsApp (75.1 million monthly users)
  • WeChat (19 million monthly users)
  • Telegram (10 million users)
  • Signal (9 million monthly users)

What is the number 1 messaging? ›

Most Popular Messaging Apps
RankMessaging ServiceNumber of Active Monthly Users
1WhatsApp2.4 billion
2Facebook Messenger2.1 billion
3WeChat1.2 billion
4Viber823 million
7 more rows
Nov 21, 2023

What is the most popular form of instant messaging? ›

WhatsApp is the most popular communications app on the market, with more than 1.6 billion active users. It comes preinstalled on many smartphones, so your customers likely already use it to: Text. Group chat.

What messaging app Americans use? ›

After Facebook Messenger, the second-most used chat app in the USA is Google Messages, which also has an estimated one billion monthly users worldwide. This is followed by another Meta-owned entity, WhatsApp, and Snapchat, in third and fourth places, respectively.

What is American messaging app? ›

The Premier Provider of Critical, Secure Messaging Services

Using proprietary and third-party wireless networks together with proprietary, secure mobile applications, American Messaging Services, LLC provides critical, secure messaging services throughout the United States.

What is the most common texting app? ›

WhatsApp is the most popular messaging app worldwide, and is the most used app in over 150 countries.

What is the most advanced messaging app? ›

The 5 best texting apps
  • WhatsApp for most people.
  • Viber for an alternative to WhatsApp.
  • Telegram for logging in from multiple devices.
  • Signal for security.
  • Messenger for contacting anyone.
Jun 22, 2023

Why would someone use WhatsApp instead of texting? ›

But why would people choose WhatsApp vs. texting, or any other messaging app? The short answer is that it's wallet-friendly, very secure, and has some other nifty features to make it fun to use.

Which app has secret chat? ›

Telegram, WhatsApp, Facebook Messenger, Signal, and Viber are all secret texting apps for Android. They have hidden chat features. Telegram is the best secret texting app for Android. What Is the Most Private Way to Text?

What is the most private chat platform? ›

Here's our list of the best encrypted messaging applications:
  • Signal.
  • Threema.
  • iMessage.
  • Facebook Messenger.
  • Viber.
  • Line.
  • Wickr Me.
  • Google Messages.
Feb 23, 2023

Is there an app for secret texting? ›

Signal is a messaging app with privacy at its core. It is free and easy to use, with strong end-to-end encryption that keeps your communication completely private. Send texts, voice messages, photos, videos, GIFs, and files for free.

Which social media is best for chatting? ›

11 most popular social messaging apps
  • WhatsApp.
  • Instagram direct messages.
  • Messenger.
  • TikTok direct messages.
  • WeChat.
  • SnapChat.
  • Telegram.
  • Discord.

How many chatting apps are there? ›

There are several serverless messengers: RetroShare, Tox, Bitmessage, Ricochet, Ring. Some examples of popular IM services today include Signal, Telegram, WhatsApp Messenger, WeChat, QQ Messenger, Viber, Line, and Snapchat. The popularity of certain apps greatly differ between different countries.

What is one of the most popular instant messaging app worldwide? ›

WhatsApp: the most used messaging app globally

A user base exceeding 2.5 billion active monthly users signifies WhatsApp's unparalleled global reach. The messenger has seamlessly integrated itself into the everyday communication practices of diverse countries.

Why use iMessage instead of WhatsApp? ›

Sending pictures, videos, links, and miscellaneous files all takes up space, and iMessage and WhatsApp have different server capabilities. With iMessage, you can usually send files up to 100MB. iOS users might prefer iMessage to send pictures and videos because they retain their quality when sent.

Which texting app is free in USA? ›

Google Voice is an excellent free texting app and easily one of the most popular. It lets you send complimentary SMS messages and free phone calls in the U.S. or Canada.

How popular is WhatsApp in USA? ›

There are currently 98 million WhatsApp users in the US. According to Apptopia, as reported by Big Technology, WhatsApp's daily active users grew by 9% in the US in 2023, with 50% of WhatsApp users chatting daily on the app and 78% at least weekly.

Is iMessage popular in USA? ›

How popular is iMessage in the United States? In total, 35% of U.S. messenger users say they like iMessage. However, in actuality, among the 71% of U.S. respondents who know iMessage, 49% of people like the brand.

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