LibGuides: Research Process: Statistics (2024)

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The Statista database provides current statistics from private and government sources on a wide range of topics including technology, health, public opinion, and market research. For detailed information about the sources of statistics in Statista, click here.

You can access Statista by hovering over Research Resources on the Library homepage and clicking on A-Z Databases.

On the Statista home page, you may enter a keyword relating to your research topic to retrieve results for Statistics and Studies & Reports. A description of all content types available through the Library's subscription appears below. Note: NU does not subscribe to the Market Outlooks so content under the "Expert Tools" menu is unavailable.

  • Statistics: Over 1,000,000 statistics from four different databases: German, English, French and Spanish*
  • Forecasts & Surveys: 5-year forecasts on hot topics and exclusive surveys among consumers and experts
  • Infographics: Easy and appealing visualization of topical events
  • Topics: Over 80,000 topics are the ideal starting point for your research
  • Studies & Reports: Studies database containing over 32,000 external studies
  • Companies: Company database for over 5,000 companies

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The search results screen defaults to displaying the most most relevant content first (based on a formula which has been specifically developed for this purpose). You may change the sort feature to Date of Publication or Popularity by using the "Sort by" drop-down menu under the search box.

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Content from from the United States prioritized. This means that it ranks higher in your search results. You may change this prioritization to another country by using the "Location Focus" menu.

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Below the content type filters on the left-hand menu, you can find more filter options, including Regions, Countries & Territories, Industry, Publication date, and Archive. The Archive feature allows you to view results from archived news entries which are no longer current, but still worth keeping in Statista.

The "Search accuracy" feature allows you to narrow your search down by using search specification parameters.

  • Normal: searches for the entered terms by means of an AND connective
  • Wide: searches for the entered terms by means of an OR connective
  • High: displays only the most relevant results of a search for the entered terms using an AND connective

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To view available all search commands in Statista (Boolean operators, phrase searching, wildcards, etc.), click here.

Additionally, you may browse Statista using the drop-down menu at the top of the screen. To browse by industry, recent and popular statistics, or by topic, hover over the Statistics menu, as shown below.

Note: NU does not subscribe to the Market Outlooks so content under the Outlooks menu is unavailable.

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From the search results screen, simply click on the statistic you are interested in to view the full record.

You may download Statista charts in the form of a .png image, or as Excel, PowerPoint, or Adobe Arobat files. These charts are permitted for use in your papers and presentations, as long as you properly cite the original source of the data in your research, not the Statista database. For details on properly citing Statista, see the next tab.

Download Formats:

  • PNG: As an image file, the statistic, visualized in the way that is visible on the page, can be easily embedded into other documents. In this format, neither the data nor the visualization can be changed afterwards.
  • PDF: PDF files are perfect for sharing via email. In this format, neither the data nor the visualization can be changed afterwards.
  • XLS: The Excel file contains the raw data of the statistic. Use it if you want to further process the data according to your requirements and visualize it. The second sheet contains all information about the source, survey and release.
  • PPT: As a PowerPoint slide you can embed the statistic into your presentation and apply your desired layout to it. The download includes a set of multiple slides, which provide you with a range of different visualizations. Simply use the slide that fits your presentation best.

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Charts can be customized under settings. Click on the Gear icon to change the chart type and data labels. In case a chart looks overcrowded with data labels, you can, for instance, remove individual labels by clicking on them, before downloading the statistic by selecting Custom.

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Charts can also be shared on social media or embedded in web pages. Click on the Share icon to select from the available options or to view the embed code.

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Related statistics, topics, and studies may be found at the bottom of the screen.

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Statista has a citation tool on the right-hand side of the screen under the download options. Simply select APA from the citation drop-down menu as shown in the image below.

It is important to note, however, that you will need to check for the correct format with thePublication Manual of the American Psychological Association,Seventh Edition.

Please note that this information only serves as guidance. Use theAcademic Success Centerwebsite tolearn about coachingand accesswriting,statistics,editing, andAPA Styleresources. The Academic Success Center provides access toAcademic Writer,which provides over 150 sample references, as well as nearly 10 sample papers. It also incorporates all of the references and other content from the Publication Manual.

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Please note that this information only serves as guidance. Use the Academic Success Center website to learn about coaching and access writing, statistics, editing, and APA Style resources.

  • Statista Guided Tours

    All functions related to statistics explained with videos.

  • Welcome to Statista

    This guide will show you how to benefit from all the hidden treasures of our platform and tell you how to effortlessly get more out of your search, structure your research or which of the many content types suit your needs best. Also includes frequently asked questions.

LibGuides: Research Process: Statistics (2024)
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