How to Create Detailed Buyer Personas for Your Business [Free Persona Template] (2022)

Marketing Margie. Sales Sam. IT Isabel. Accounting Alan.

Do you know who your business's buyer personas are? And if so, how much do you know about them?

Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).

As a result, you'll be able to attract high-value visitors, leads, and customers to your business who you'll be more likely to retain over time.

More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.

"Okay, so personas are really important to my business. But ... how do I actually make one?"

Ahh ... the million-dollar question. The good news is, they aren't that difficult to create. It's all about how you obtain your market research and customer data, and then present that information within your business.

Follow along with HubSpot's guide and download these persona templates to simplify this process. Before you know it, you'll have complete, well-planned buyer personas to show off to your entire company!

  1. Why Are Buyer Personas So Important?
  2. Different Types of Buyer Personas
  3. How to Create Buyer Personas
  4. How to Find Interview-ees for Researching Personas
  5. 20 Questions to Ask in Persona Interviews
  6. Buyer Persona Examples

Before we dive into the buyer persona-creation process, let's pause to understand the impact of well-developed buyer personas on your business (most specifically, your marketing efforts).

Why exactly are buyer personas so important to your business?

Buyer personas help you understand your customers (and prospective customers) better. This makes it easier for you to tailor your content, messaging, product development, and services to meet the specific needs, behaviors, and concerns of the members of your target audience.

(Video) How to Build a Buyer Persona for Your Online Store

Use HubSpot persona templates to easily organize your audience segments and make your marketing stronger

For example, you may know your target buyers are caregivers, but do you know what their specific needs and interests are? What is the typical background of your ideal buyer? In order to get a full understanding of what makes your best customers tick, it's critical to develop detailed personas for your business.

The strongest buyer personas are based on market research as well as insights you gather from your actual customer base (through surveys, interviews, etc.).

Depending on your business, you could have as few as one or two personas, or as many as 10 or 20. But if you’re new to personas, start small — you can always develop more personas later if needed.

What about "negative" buyer personas?

While a buyer persona is a representation of your ideal customer, a negative — or "exclusionary” — persona is a representation of who you dont want as a customer.

For example, this could include professionals who are too advanced for your product or service, students who are only engaging with your content for research/ knowledge, or potential customers who are just too expensive to acquire (because of a low average sale price, their propensity to churn, or their unlikeliness to purchase again from your company).

How can buyer personas be used in marketing?

At the most basic level, developing personas allows you to create content and messaging that appeals to your target audience. It also enables you to target or personalize your marketing for different segments of your audience.

For example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer persona and tailor your messaging to what you know about those different personas.

Furthermore, when combined with lifecycle stage (i.e. how far along someone is in your sales cycle), buyer personas also allow you to map out and create highly targeted content. (You can learn more about how to do that by downloading our Content Mapping Template.)

And if you take the time to also create negative personas, you’ll have the added advantage of being able to segment out the "bad apples” from the rest of your contacts, which can help you achieve a lower cost-per-lead and cost-per-customer — and, therefore, see higher sales productivity.

Different Types of Buyer Personas

While beginning work on your personas, you may ask yourself, "What are the different types of buyer personas?" From there, it'd be simple to adjust one for your business — right?

Well, that's not exactly how it works — there isn't a set list of universally-recognized buyer personas to choose from, nor is there a standard for the number of personas you need. This is because each business (no matter how many competitors they have) is unique — and for that reason, their buyer personas should be unique to them, too.

For these reasons, identifying and creating your different buyer personas can, at times, be slightly challenging. This is why we recommend using HubSpot's Make My Persona generator (as well as HubSpot's persona templates) to simplify the process of creating different personas.

In general, companies may have the same, or similar, categories for their buyer personas (e.g. a marketer, an HR rep, an IT manager, etc.). But the different personas your business has and the number of them your business requires will be tailored to who your target audience includes and what you offer your customers.

Now, are you ready to start creating your buyer personas?

How to Create Buyer Personas

Buyer personas can be created through research, surveys, and interviews — all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience.

Here are some practical methods for gathering the information you need to develop personas:

(Video) Using Data to Create Buyer Personas (Template Included)

  • Look through your contacts database to uncover trends about how certain leads or customers find and consume your content.

  • Use form fields that capture important persona information when creating forms to use on your website. For example, if all of your personas vary based on company size, ask each lead for information about company size on your forms.

  • Consider your sales team's feedback on the leads they're interacting with most. What generalizations can they make about the different types of customers you serve best?

  • Interview customers and prospects to discover what they like about your product or service.

Now, how can you use the above research to create your personas?

Once you've gone through the research process, you'll have a lot of meaty, raw data about your potential and current customers. But what do you do with it? How do you distill all of it so it's easy for everyone to understand all the information you've gathered?

The next step is to use your research to identify patterns and commonalities from the answers to your interview questions, develop at least one primary persona, and share that persona with the rest of the company.

Use our free, downloadable persona template to organize the information you've gathered about your persona(s). Then share these slides with the rest of your company so everyone can benefit from the research you've done and develop an in-depth understanding of the person (or people) they're targeting every day at work.

Here's how to work through the steps involved in creating your buyer personas in more detail.

1. Fill in your persona's basic demographic information.

Ask demographic-based questions over the phone, in person, or through online surveys. (Some people are more comfortable disclosing personal information like this.)

It's also helpful to include some descriptive buzzwords and mannerisms of your persona that you may have picked up on during your conversations to make it easier for people on your team to identify certain personas when they're talking to prospects.

Here's an example of how you might complete Section 1 in your template for one of your personas:

Download this Template

2. Share what you've learned about your persona's motivations.

This is where you'll distill the information you learned from asking "why" during those interviews. What keeps your persona up at night? Who do they want to be? Most importantly, tie that all together by telling people how your company can help them.

Download this Template

3. Help your sales team prepare for conversations with your persona.

Include some real quotes from your interviews that exemplify what your personas are concerned about, who they are, and what they want. Then create a list of the objections they might raise so your sales team is prepared to address those during their conversations with prospects.

Download this Template

4. Craft messaging for your persona.

Tell people how to talk about your products/ services with your persona. This includes the nitty-gritty vernacular you should use, as well as a more general elevator pitch that positions your solution in a way that resonates with your persona.

This will help you ensure everyone in your company is speaking the same language when they're having conversations with leads and customers.

Download this Template

Finally, make sure you give your persona a name (e.g. Finance Manager Margie, IT Ian, or Landscaper Larry) so everyone internally refers to each persona the same way, allowing for cross-team consistency.

How to Find Interviewees for Researching Buyer Personas

One of the most critical steps to establishing your buyer persona(s) is finding some people to speak with to suss out, well, who your buyer persona is.

(Video) How To Create A Buyer Persona For Marketing (Without Limiting Your Audience) + TEMPLATE

That means you'll have to conduct some interviews to get to know what drives your target audience. But how do you find those interviewees? There are a few sources you should tap into:

1. Use your current customers.

Your existing customer base is the perfect place to start with your interviews because they've already purchased your product and engaged with your company. At least some of them are likely to exemplify your target persona(s).

Don't just talk to people who love your product and want to spend an hour gushing about you (as good as that feels). Customers who are unhappy with your product will show other patterns that will help you form a solid understanding of your personas.

For example, you might find that some of your less happy customers have bigger teams and need greater collaboration functionality from your product. Or, you may find they find your product too technical and difficult to use. In both cases, you learn something about your product and what your customers' challenges are.

Another benefit to interviewing current customers is that you may not need to offer them an incentive (e.g. gift card) to do so. Customers often like being heard — interviewing them gives them a chance to tell you about their world, their challenges, and what they think of your product.

Customers also like to have an impact on the products they use. So, as you involve them in interviews like this, you may find they become even more loyal to your company. When you reach out to customers, be clear that your goal is to get their feedback, and that their feedback is highly-valued by your team.

2. Use your prospects.

Be sure to interview people who have not purchased your product and don't know much about your brand, too. Your current prospects and leads are a great option here because you already have their contact information.

Use the data you do have about them (i.e. anything you've collected through lead generation forms or website analytics) to figure out who might fit into your target personas.

3. Use your referrals.

You'll probably also need to rely on some referrals to talk to people who may fit into your target personas, particularly if you're heading into new markets or don't have any leads or customers yet.

Use your network — such as your coworkers, existing customers, social media contacts — to find people you'd like to interview and be introduced to. It may be tough to get a large volume of people this way, but you'll likely get some very high-quality interviews out of it.

If you don't know where to start, try searching on LinkedIn for people who may fit into your target personas and see which results have any connections in common with you. Then, reach out to your common connections for introductions.

4. Use third-party networks.

For interviewees who are completely removed from your company, there are a few third-party networks you can recruit from. Craigslist allows you to post ads for people interested in any kind of job and UserTesting.com allows you to run remote user testing (with some follow-up questions).

You'll have less control over sessions run through UserTesting.com, but it's a great resource for quick user testing recruiting.

Now that how to identity interviewees, let's look at some tips for recruiting them.

Tips for Recruiting Interviewees

As you reach out to potential interviewees, here are a few ideas to improve your response rates.

1. Use incentives.

While you may not need them in all scenarios (e.g. customers who already want to talk to you), incentives give people a reason to participate in an interview if they don't have a relationship with you. A simple gift card is an easy option.

2. Be clear that this isn't a sales call.

This is especially important when dealing with non-customers. Be clear that you're doing research and that you just want to learn from them. You are not getting them to commit to a one-hour sales call; you're getting them to commit to telling you about their lives, jobs, and challenges.

3. Make it easy to say yes.

Take care of everything for your potential interviewee — suggest times but be flexible, allow them to pick a time right off the bat, and send a calendar invitation with a reminder to block off their time.

4. Decide how many people you need to interview.

Unfortunately, the answer is, it depends. Start with at least three-to-five interviews for each persona you're creating. If you already know a lot about your persona, then that may be enough. You may need to do multiple interviews in each category of interviewees (customers, prospects, people who don't know your company).

The rule of thumb is when you start accurately predicting what your interviewee is going to say, it's probably time to stop. Through these interviews, you'll naturally start to notice patterns.

(Video) BUYER PERSONA TEMPLATE | Step by Step Process To Build Your Buyer Personas

Once you start expecting and predicting what your interviewee is going to say, that means you've interviewed enough people to find and internalize these patterns.

5. Determine which questions you'll ask interviewees.

It's time to conduct the interview! After the normal small talk and thank-you's, it's time to jump into your questions. There are several categories of questions you'll want to ask in persona interviews to create a complete persona profile.

20 Questions to Ask in Persona Interviews

The following questions are organized into eight categories, but, feel free to customize this list and remove or add more questions that may be appropriate for your target customers.

1. Role Questions
  • What is your job role? Your title?
  • How is your job measured?
  • What does a typical day look like?
  • What skills are required to do your job?
  • What knowledge and tools do you use in your job?
  • Who do you report to? Who reports to you?
2. Company Questions
  • In which industry or industries does your company work?

  • What is the size of your company (revenue, employees)?
3. Goal Questions
  • What are you responsible for?
  • What does it mean to be successful in your role?
4. Challenge Question
  • What are your biggest challenges?
5. Watering Hole Questions
  • How do you learn about new information for your job?
  • What publications or blogs do you read?
  • What associations and social networks do you participate in?
6. Personal Background Questions
  • Describe your personal demographics (if possible, ask their age, whether they're married, and if they have children).
  • Describe your educational background. What level of education did you complete, which schools did you attend, and what did you study?
  • Describe your career path. How did you end up where you are today?
7. Shopping Preference Questions
  • How do you prefer to interact with vendors (e.g. email, phone, in person)?
  • Do you use the internet to research vendors or products? If yes, how do you search for information?
  • Describe a recent purchase. Why did you consider a purchase, what was the evaluation process, and how did you decide to purchase that product or service?
8. The "Why?" Question

This is the number one tip for a successful persona interview.

The follow-up question to pretty much every question in the above list should be "why?" Through these interviews, you're trying to understand your customers' (or potential customers') goals, behaviors, and motivators. But keep in mind that people aren't always great at reflecting on their behaviors to tell you what drives them at their core.

You don't care that they measure the number of visits to their website, for example. What you care about is that they measure these visits as a way to show their higher-ups that they're doing a good job.

Start with a simple question — for instance, "What is your biggest challenge?" Then spend a good amount of time diving deeper into that one question to learn more about that person. You learn more by asking, "why?" than more superficial questions.

Buyer Persona Examples

Let's go over some examples of completed buyer personas to get a better understanding of what they look like.

B2B Buyer Persona Example

The image below is a B2B buyer persona for someone who works in HR. The persona paints a clear picture of the target customer's struggles and how the business can best meet those needs which, in this case, is HR recruiting tools that streamline processes, make recruiting easier, and help HR expertly manage their overall job duties.

How to Create Detailed Buyer Personas for Your Business [Free Persona Template] (6)

B2C Buyer Persona Example

The image below is a B2C buyer persona for a music streaming service.

How to Create Detailed Buyer Personas for Your Business [Free Persona Template] (7)

Based on this persona, a streaming service would want to ensure that it has a mobile app that is user-friendly, sends new music notifications, and makes it easy for users to discover new music related to their interests and share content with friends.

Create Your Buyer Personas

Create your buyer personas to understand your target customers on a deeper level and ensure everyone on your team knows how to best target, support, and work with your customers. This will help you improve reach, boost conversions, and increase loyalty.

And if you're a HubSpot customer, add your persona to your HubSpot Marketing Platform byfollowing this step-by-step setup guide.

Editor's note: This post was originally published in May 2015 and has been updated for comprehensiveness.

Originally published Feb 21, 2022 7:00:00 AM, updated June 27 2022

(Video) How to Create FREE Buyer Personas (Do This BEFORE a New Website & SEO)

Topics:

Buyer Personas

FAQs

What information do you need to create a buyer persona? ›

Gather all of your research and start looking for common characteristics. As you group those characteristics together, you'll have the basis of your unique customer personas. Give your buyer persona a name, a job title, a home, and other defining characteristics. You want your persona to seem like a real person.

What is buyer persona examples? ›

Most businesses have multiple buyer personas, with each one describing in detail what drives them to buy their product or service. For example, the person's age, location, job title, goals, and challenges they face. Buyer personas are key to ongoing marketing success.

Who should be involved in creating your buyer personas? ›

Your business's executive leadership is one set of individuals who should be involved in creating your buyer personas. They will know the goals and vision of a company and can guide the creation of personas that are relevant to them.

How do you make a b2b buyer persona? ›

Below are seven key pieces of information to consider when creating b2b buyer personas:
  1. Demographics such as age, occupation and decision making responsibilities. ...
  2. What is important to them when they are looking for suppliers? ...
  3. What are their goals? ...
  4. What are their needs? ...
  5. What are their pain points?

What are examples of personas? ›

In the business world, a persona is about perception. For instance, if a businessman wants others to think that he is very powerful and successful, he might drive a fancy car, buy a big house, wear expensive clothing, and talk down to people that he thinks are below him on the social ladder.

Is persona app free? ›

Persona is the #1 management platform for independent business owners. it's 100% free, download it now.

How do you create a digital persona? ›

How to Create User Persona for Digital Product?
  1. Explain the “why” behind product decisions.
  2. Focus on the needs of the most important user groups.
  3. Prioritize features that solve actual user problems.
  4. Implement new functionality in line with how customers will actually use it.

How long does it take to create a buyer persona? ›

Based on these results, smaller companies could realistically expect to create a persona in 3 to 9 working days if only one employee participates in the process, or just about 1.5 to 5 working days with 2 employees. For larger companies, a team of four could effectively research and create personas in 2 to 4 days.

How many buyer personas should I have? ›

There isn't really a magic number a brand or project should follow, but it is generally recognized that 3-8 personas are sufficient in most cases. Many people, including design professionals, are often confused about the differences between customer segmentations and personas.

What is the difference between an ideal customer profile and a buyer persona? ›

Quick and dirty: your ideal customer profile is a description of the type of company you should try to sell to and your buyer persona is a detailed analysis of the people who buy from you. Buyer personas define the different buying patterns of companies within your ideal customer profile.

What are the 4 personas? ›

Competitive, Spontaneous, Humanistic, and Methodical are the four types of online purchasing personas. Knowing how each persona thinks and acts could help you exponentially when creating your online strategy.

What is your business persona? ›

A user (or buyer) persona is a fictional representation of a business's ideal customer. They're generally based on user research and incorporate the needs, goals, and observed behavior patterns of your target audience.

How do you name a customer persona? ›

The names of your personas should be top of mind for your organization. One technique is to use alliteration such as “Tony the technician”, “Nina the nurse”, or “Amy the accountant”. Another technique is to use plosives.

How many buyer persona interviews should you aim to complete? ›

How long should the buyer persona build process take? You should aim for approximately 5-6 minimum interviews along with outside data collection and research from internal and external sources.

What are the three stages of the buyer's journey? ›

The buyer's journey can be broken down into three steps or "stages" that describe how they advance along their path to purchase: the awareness stage, the consideration stage, and the decision stage.

Who at your company will buyer personas most benefit? ›

The sales team is the most obvious group that will benefit from buyer personas. By understanding your target customer's needs, wants, and pain points, salespeople can more effectively sell to them.

How do I create a B2B customer journey map? ›

How to map out the B2B customer journey in 5 steps
  1. Set goals unique to your business. ...
  2. Identify your customer segments. ...
  3. Define the B2B customer journey stages. ...
  4. List all possible B2B customer touchpoints. ...
  5. Measure and analyze the success of the customer journey.
15 Jul 2022

What is a B2B buyer journey? ›

What is the B2B buyer journey? Your B2B buyer journey is the complete process a buyer will go through, starting from initial awareness of your brand, to the evaluation of your products and services, to finally taking the decision to make a purchase.

What makes a good persona? ›

You should have roughly 3-5 personas and their identified characteristics. Make them realistic: Develop the appropriate descriptions of each personas background, motivations, and expectations. Do not include a lot of personal information. Be relevant and serious; humor is not appropriate.

What is persona diagram? ›

Persona maps are incredibly helpful for teams or individuals trying to define their target market or their ideal customer. These diagrams, however, differ based on the specific assumptions of the consumers and the goals of your team.

What is a persona board? ›

The persona is a tool designed to help you visualize and better understand your customer segment. It is the starting point of your problem exploration journey. Download tool.

What is the difference between persona and personality? ›

In short, a personality is the interests and characteristics that set a person apart from others, a personage is someone important, and a persona is a personality that is affected or false.

What is persona pro? ›

Persona Pro grants you instant access to all features and unlimited video saving. Subscription Plans: * Monthly subscription for $7,99. * Yearly subscription for $35,99. Please, note that the prices are in US dollars and may vary in other countries and subject to change in the future.

What is persona platform? ›

Persona is an identity platform that helps business verify customer identities that brings trust to online interactions.

What is included in a marketing persona? ›

A persona in the context of marketing refers to the ideal customer or customers for your business.
...
They are defined by a mixture of any of the following attributes or activities:
  • demographic.
  • shopping habits.
  • location.
  • job role / description.
  • interest in product.
  • need for product.
13 Nov 2020

What is buyer persona in digital marketing? ›

by Digital Marketing Institute

In a nutshell, a buyer persona is a profile that represents your ideal customer. By creating your own buyer personas, you'll gain the ability to tailor your marketing efforts and connect with your target audience to meet their needs and solve their problems.

What is customer persona template? ›

A User Persona template is a tool for representing and summarizing a target audience for your product or service that you have researched or observed. Whether you're in content marketing, product marketing, design, or sales, you operate with a target audience in mind. Maybe it's your customer or prospect.

What does a user persona look like? ›

The user persona normally consists of both a fictional name and a picture of the person. This is followed by a short bio, along with a description of their age, gender, occupation, hobbies, likes and dislikes, which are non-fictional and based on real aggregated data.

Why should you create a negative persona? ›

Spending time researching negative buyer personas sharpens your understanding of your ideal customers, prevents you from wasting valuable company resources, and allows you to refine your existing marketing strategy to best cater to your target audience.

What are negative personas? ›

A negative persona is a semi-fictional rendition of your less than ideal customers. A collection of behaviours, demographics and real life scenarios that disqualify them from your pool of happy, paying customers.

What is an ideal customer profile? ›

An ideal customer profile (ICP), commonly referred to as an ideal buyer profile, defines the perfect customer for what your organization solves for. This is a fictitious company that has all of the qualities that would make them the best fit for the solutions you provide.

How many buyer personas are needed for a given market segment? ›

A typical product usually has three to five personas, people who regularly buy, use and maintain the product. You must create a persona definition for each type including a name, age, sex, technology environment, education, and job scenario.

What is the relationship between your company's purpose and your buyer personas? ›

Your company's purpose is found by combining your buyer personas together into a single company persona. Your company's purpose describes the culture your employees experience while buyer personas describe your company's responsibility to customers.

Can you have too many personas? ›

You might think you're doing yourself and your team a favour by defining a bunch of personas, but having too many can be harmful. Chances are, with many personas, there won't be a clear delineation between them all -- making it really hard for you to actually attract, engage, convert, and delight any of them.

What are 3 traits you think are important for a persona? ›

For this to happen, user personas need to have the eight following characteristics thoughtfully planned out:
  • Name. While this might seem unnecessary, giving a user persona a name is actually an extremely important part of creating a useful persona. ...
  • Picture. ...
  • Background. ...
  • Skills. ...
  • Age. ...
  • Education. ...
  • Geography. ...
  • Platform.

How do I create an ideal prospect profile? ›

Look at both personal and professional characteristics

Think about the personal details of your ideal prospect: their age, gender, job, income level, location, marital status, race, religion, and so on. Remember that if any of these demographics are not relevant to your brand you should skip them.

What does ICP mean in sales? ›

The ideal customer profile (ICP) defines the firmographic, environmental and behavioral attributes of accounts that are expected to become a company's most valuable customers.

What is the difference between an ideal customer profile and a buyer persona? ›

Quick and dirty: your ideal customer profile is a description of the type of company you should try to sell to and your buyer persona is a detailed analysis of the people who buy from you. Buyer personas define the different buying patterns of companies within your ideal customer profile.

What is a buyer persona and why is it important? ›

A buyer persona is, according to HubSpot, a semi-fictional representation of your ideal customer. It's based on market research, actual data about your existing customers, and a few (educated) assumptions. It helps you to understand and relate to an audience that you want to market your products and services.

What is a customer persona in business? ›

In product management, a persona is a profile of a product's typical customer. Personas are used to help a product manager (and others in the organization involved with the product's development) understand key traits, behaviors, goals, responsibilities, and needs of a specific type of user.

How is buyer personas used in marketing? ›

Now that we've established why you need buyer personas as a marketer, let's get into the how.
  1. Analyze Prospect and Customer Data. ...
  2. Understand Your Target Market. ...
  3. Align Sales and Marketing. ...
  4. Talk to Current Customers. ...
  5. Segment Your Email Lists. ...
  6. Identify Influencers. ...
  7. Time Your Marketing Campaigns. ...
  8. Select the Right Channels.
23 Jan 2020

What are 3 traits you think are important for a persona? ›

For this to happen, user personas need to have the eight following characteristics thoughtfully planned out:
  • Name. While this might seem unnecessary, giving a user persona a name is actually an extremely important part of creating a useful persona. ...
  • Picture. ...
  • Background. ...
  • Skills. ...
  • Age. ...
  • Education. ...
  • Geography. ...
  • Platform.

What does an ideal customer profile look like? ›

What is an Ideal Customer Profile? An ideal customer profile is a description of the company — not the individual buyer or end user — that's a perfect fit for your solution. Your ICP should focus on relevant characteristics of your target accounts, such as: Industry/vertical.

What is an ideal customer persona? ›

What is an Ideal Customer Profile? An ideal customer profile (ICP), commonly referred to as an ideal buyer profile, defines the perfect customer for what your organization solves for. This is a fictitious company that has all of the qualities that would make them the best fit for the solutions you provide.

How many buyer personas should I have? ›

There isn't really a magic number a brand or project should follow, but it is generally recognized that 3-8 personas are sufficient in most cases. Many people, including design professionals, are often confused about the differences between customer segmentations and personas.

How businesses benefit from buyer personas? ›

Benefit of using buyer personas

Personas provide valuable insights that you can use to convey your message to the right audience at the right time. They also enable you to perform market research, targeted advertising, usability testing, and keyword research more efficiently.

How many user personas do you need? ›

You should have roughly 3-5 personas and their identified characteristics. Make them realistic: Develop the appropriate descriptions of each personas background, motivations, and expectations. Do not include a lot of personal information.

What are the 4 personas? ›

Competitive, Spontaneous, Humanistic, and Methodical are the four types of online purchasing personas. Knowing how each persona thinks and acts could help you exponentially when creating your online strategy.

How do I create an online persona for my business? ›

If you're looking to create an online persona for your brand, the best place to start is to envisage what your business would look, think, act and speak like if it were a person.

How many buyer persona interviews should you aim to complete? ›

How long should the buyer persona build process take? You should aim for approximately 5-6 minimum interviews along with outside data collection and research from internal and external sources.

What are the three stages of the buyer's journey? ›

The buyer's journey can be broken down into three steps or "stages" that describe how they advance along their path to purchase: the awareness stage, the consideration stage, and the decision stage.

Who at your company will buyer personas most benefit? ›

The sales team is the most obvious group that will benefit from buyer personas. By understanding your target customer's needs, wants, and pain points, salespeople can more effectively sell to them.

Videos

1. How To Create a Buyer Persona
(Semrush)
2. What is a Buyer Persona Explained! [Example + Free Template]
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3. Customer Persona Building + Free Template
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4. How to Build a Buyer Persona | DMI TeamTalk
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5. Use AI To Generate Buyer Personas with Persona by Delve AI
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6. How To Create Detailed Buyer Persona For Your Business
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Name: Sen. Emmett Berge

Birthday: 1993-06-17

Address: 787 Elvis Divide, Port Brice, OH 24507-6802

Phone: +9779049645255

Job: Senior Healthcare Specialist

Hobby: Cycling, Model building, Kitesurfing, Origami, Lapidary, Dance, Basketball

Introduction: My name is Sen. Emmett Berge, I am a funny, vast, charming, courageous, enthusiastic, jolly, famous person who loves writing and wants to share my knowledge and understanding with you.