Our social media feeds are full of #ads—posts from influencers who are paid to promote brands, products and services. It looks like a pretty fun way to be creative and earn some extra cash, right? But how do you set up as a social media influencer? And how many followers do you need to get started? Let's break it down... An influencer is someone with a loyal and larger than average social media following. Some influencers have as few as 3,000 followers! Influencers are paid by brands to create and post promotional content. There’s no simple answer to this question. Influencers fall into a number of different categories, depending on the number of followers they have. Number of followers: from 1,000 to 5,000 Why do brands like to work with nano influencers? Nano influencers create content as their side hustle; but their authenticity and relatability mean they have some of the most loyal followers around. They’re seen as the guy or gal next door — so people trust what they have to say. This means brands can count on unbeatable levels of engagement. Number of followers: from 3,000 to 100,000 Why do brands like to work with micro influencers? Micro influencers occupy somewhat of an influencer marketing sweet spot. Their services are reasonably priced, they have decent reach and they offer great levels of engagement because they generally have a niche following. These are the types of influencers we work with at TRIBE. Meaning if you have 3,000+ followers, you can start making money as an influencer. Number of followers: 100,000+ Why do brands like to work with macro influencers? Macro influencers have reached internet celebrity status. They have loads of followers. This means they probably don’t engage with their followers as much as nano and micro influencers do, but brands can count on impressive reach for any promotional content posted. Number of followers: 1million+ Why do brands like to work with macro influencers? When working with mega influencers, brands accept that engagement won’t be particularly high. Mega influencer followers tend to be a disparate group so only a small proportion will be at all interested by a particular brand. However, brands know that their promotional post will reach millions of potential customers, so some are prepared to pay big bucks for this privilege. When working with influencers, brands choose to prioritise quantity OR quality. Some brands want to reach the largest number of people possible. Others focus on creating fewer, high-quality leads that are more likely to convert into sales. This means that as long as you have at least 3,000 followers, it’s possible to find brands who will be super happy to collaborate with you. You could; but at TRIBE, we do that for you. Via the TRIBE Influencer app, you can access daily campaigns from some of the world’s biggest brands—like Nestlé, Tic Tac, Ferroro Rocher & more—as well as more niche ones that could align well with your audience. So, you create content promoting the brands you choose to work with and then get paid if you're approved. It’s really that simple. Join TRIBE today and start earning doing what you love!What is an influencer?
How many followers do you need to be called an influencer?
NANO INFLUENCERS
A few examples: The Girl in the Tartan Scarf and Bristol Food Critic.MICRO INFLUENCERS
A few examples: The House that Colour Built and Marianna Reads.MACRO INFLUENCERS
A few examples: Shona Vertue and Schultzzie.MEGA INFLUENCERS
A few examples: Global celebs like The Kardashian/Jenners and Cristiano Ronaldo. Plus professional influencers who have become household names, like Mrs Hinch Home.Quantity or quality?
Do you need to reach out to brands?
As an enthusiast in the field of influencer marketing and social media strategy, let me delve into the concepts covered in the article you shared about "Influencer Resources by TRIBE" for the Salvation Army.
Firstly, the article defines influencers based on their follower count, categorizing them into several segments:
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Nano Influencers (1,000 to 5,000 followers): These influencers possess a modest but dedicated following. They are prized for their authenticity and high engagement levels due to their relatable content. Brands value them for their trustworthiness, often likening them to the "guy or gal next door."
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Micro Influencers (3,000 to 100,000 followers): Falling within a broader range, micro influencers strike a balance between reach and engagement. They often have a niche following, offering brands a more targeted audience at a reasonable price point.
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Macro Influencers (100,000+ followers): These influencers have attained internet celebrity status. Despite potentially lower engagement compared to smaller influencers, they offer impressive reach due to their large follower base, making them appealing for brands seeking wider exposure.
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Mega Influencers (1 million+ followers): These influencers have achieved significant fame, such as global celebrities or professional influencers recognized as household names. While their engagement might not be as high as smaller influencers, their reach to millions of potential customers attracts brands willing to pay substantially for their promotional posts.
The article also touches upon the debate of quantity versus quality when it comes to influencer partnerships. Some brands prioritize reaching a vast audience, while others prefer quality engagement that may lead to higher conversion rates.
Moreover, it emphasizes the possibility for individuals with a minimum of 3,000 followers to collaborate with brands through platforms like TRIBE. The TRIBE Influencer app facilitates access to campaigns from various brands, allowing influencers to create content promoting these brands and get paid for approved collaborations.
In summary, the influencer landscape spans from smaller, more relatable nano and micro influencers to larger macro and mega influencers, each offering unique advantages for brands seeking to leverage social media for marketing purposes. TRIBE's platform simplifies the process by connecting influencers with diverse brands, enabling them to monetize their content creation efforts effectively.
