Does Instagram Pay You for Views 2024? (2024)

Does Instagram pay you for views? Well, the short answer is: No, anymore. Once Instagram used to run a program named Instagram Reel Play bonus (Stopped in March 2023).

Under that program, a creator could earn something between $0.01 to $0.05 per 1,000 views for reels. However, Instagram called it off. Now, let's dive deeper and unravel the full story with Socialpros.

Does Instagram Pay for Views?

Instagram experimented with the Reel Play Bonus for professional accounts from 2021 to March 2023. It was an invite-only deal for the select few. Creators had the opportunity to earn money based on factors like views, the type of content they produced, and its quality. However, that chapter has closed now.

This is how it used to look:

How Much Does Instagram Pay for Views on Reels?

Or, better put, how much did Instagram use to pay for reels during that 2021-2023 period? It hinged on factors mentioned earlier, such as engagement rate, follower count, and content quality.

Any Other Ways to Get Paid on Instagram?

While the Instagram Reels Play Bonus used to be the go-to for earning directly from Instagram, there are still various ways to make money on this platform—just not directly from Instagram itself.

▪️Partnering with Brands

You can earn money by crafting branded content, tagging the brand you're collaborating with, and cashing in. To unlock this feature, you'll need a professional account and a minimum of 1000 followers.

▪️Live Video Badges

Instagram Live Badges are exclusively accessible for creator accounts based in the US, aged 18 and above, and boasting more than 10,000 followers.

During your live sessions, viewers have the option to purchase badges to show their support for your content. The badges are priced at $0.99, $1.99, and $4.99.

▪️Instagram Subscriptions

In this scenario, Instagram doesn't pay you for views; instead, it's Instagram users who pay a monthly fee to access your exclusive and valuable content.

To qualify, you should be 18+ with over 10,000 followers. The pricing is influenced by factors like content, niche, and audience, spanning from $0.99 to $99.99.

▪️Set Up Your Instagram Shop

If you have products, you have the option to open a shop on Instagram. Regardless of whether you've set up an Instagram shop or not (bearing in mind that this feature isn't available in all countries), you can leverage the platform as a medium to sell your products.

▪️Want to Make Money from Your Views on Instagram?

If you're seeking tips and tricks to monetize your Instagram account, consider these:

1. Choose your niche: Pick a niche that you're into, and stick with it. Keep things focused on what interests you the most.
2. Build at least 1000 followers: Having more followers is advantageous, but you can still kickstart with just 1000. Many big brands like Sephora and Nike collaborate with nano-influencers.
3. Create high-quality Reels and Carousels: Certainly, Reels and Carousels emerge as highly engaging content on Instagram. Enhance their appeal by integrating filters, trending music, and appropriate hashtags for increased engagement.
4. Post at the best times: Share your compelling content when your audience is most active. Leverage Instagram Insights to pinpoint these optimal times for maximum engagement and impact
5. Post consistently: To develop your community, maintain some organization and aim to post regularly, perhaps three times a week. It's not about overloading, just keeping a consistent pace.