Denza has ambitious plans to electrify Australia's roads, with a stunning lineup of up to five new models and a growing dealer network by 2026. But here's the catch: they're not stopping at just any cars. Denza is bringing the heat with a potential 850kW shooting brake, a powerhouse that will turn heads and spark conversations.
The brand is already making waves with its initial launch of two four-wheel-drive SUVs in Australia, the Denza B5 and B8, priced at $74,990 and $91,000 plus on-road costs, respectively. But Denza's Chief Operating Officer, Mark Harland, has his sights set on more. He reveals, "We're aiming for four, maybe five cars this year." And the Z9 GT shooting brake, already making waves in Europe, is on the radar for a right-hand drive version down under.
The Z9 GT is a beast, available with electric or plug-in hybrid powertrains, boasting 850kW or 640kW of power. Imagine that kind of performance on Australian roads! And the intrigue doesn't stop there. The Denza website teases a blurred image of what could be the Z9 GT, along with a people mover, possibly the fully electric Denza D9 with its impressive 600-kilometer range and luxurious interior.
Denza's strategy involves sourcing models from various BYD subsidiaries, with the B5 and B8 originating from Fangchengbao in China. But the brand isn't limiting itself, as Harland hints at exploring the high-end Yangwang brand for future models, including the U8 hybrid SUV and the U9 electric supercar.
However, introducing a $250,000 car to the Australian market is no small feat. Harland acknowledges the challenge, stating, "We're building our foundation first." He aims to expand the dealer network, increase volume, and establish a solid brand reputation before bringing in such a high-value offering. And while SUVs remain a popular choice for Australians, Denza's diverse lineup is sure to capture the attention of many.
So, will Denza's bold expansion and model choices resonate with Australian drivers? Only time will tell. But one thing's for sure: the electric vehicle landscape is about to get a lot more exciting. And with Denza's plans, the future of sustainable driving in Australia looks brighter than ever.
