Branding: What is it and Why is it Useful to Shopify eCommerce Stores Today? (2023)

It doesn't matter if you're starting a new e-commerce company or looking to take your current business to the next level, the strength of your brand plays a vital role in your potential success.

Your reputation in the eyes of your customers, competition, and community is entirely narrowed down to your brand.

Nevertheless, creating a respected and strong brand from scratch is no easy feat; you perhaps lack a clue on how to effectively do it. Neither can it be accomplished by checking off a few items on your to-do list. Naturally, numerous questions will cross your mind once you would have settled on building a brand around your Shopify store business. However, the truth of the matter is, it should be approached with the long-term goal in mind.

In this introductory guide, we'll introduce you to the basics of brand strategy and what branding is, and then discuss the merits of having a strong brand.

Branding your Shopify store is one surefire way to stay ahead in business in a highly competitive eCommerce industry.

Branding is the process of creating a unique identity for a business in the mind of your target audience and consumers. At the highest basic level, branding consists of a company's logo, visual design, mission, and tone of voice. Your brand identity is also depending upon the value of your products, customer service, and even how you place the cost of your products or services.

By carefully establishing a website that describes what you offer, designing ads that advertise your goods and services, picking specific corporate colors that will be associated with your company, coming up with a logo, and featuring it across all your social media accounts, you are in other words branding your company. That is, you are polishing how and what people’s perceptions of your business are.

Furthermore, even if you never invest in a strategic brand approach, you're still going to have a brand. In case you're a company with poor customer service for instance, that will in the long run affect how your customers view you. You can be termed as a company that doesn't care about your customers just as simply as you can establish yourself as a brand that goes above and beyond.

In conclusion, what your customers think and say about your brand is the reality on the ground (not what you wish they should think). It’s the immediate reflex that pops into their minds when they hear your business’ name. It’s all depending on a feeling they have from the experiences they’ve had with you, be it good or bad.

And that's why your branding approach and brand management plan are very crucial.

(Video) How To Create A Shopify Store For Your eCommerce Business

Basically, no business starts out with an aim of creating an unreliable or "uncouth" brand. Most entrepreneurs, if not all of them, start a company with a grand vision of delivering outstanding products, at an excellent value, and establishing loyal customers for life.

Additionally, you're going to have a brand irrespective of your investment in building a strong brand identity. Therefore, you might as well equip yourself with every opportunity to succeed.

The main purpose of branding building is to simply and easily assist your customers in understanding what you offer and have through strategic positioning. However, it’s not only a USP (unique selling proposition) that matters. Rather, it is the combination of all the ways you communicate what you are up to. In the branding scenario, what you do is far more significant than what you say. If your company's mission statement is based on your world-class quality service, yet you don't actually deliver great customer service, there's definitely a mismatch.

Competent branding needs a realistic plan, including vivid brand guidelines, as well as alignment as a company on the brand identity of your preference.

You have perhaps already known that branding is crucial, but you are always endeavoring to ask why? Why is branding a must-have? What purpose will it serve your business? Why should branding be taken seriously? Is it worth a venture?

A brand is beyond just a unique name and logo. It weighs the total experience customers get when they interact with your business and their perception of your brand.

Moreover, branding is the gateway between your products and your target audience. Therefore, in case you can build a bridge of trust that integrates a customer with your brand, you will be establishing a pivotal emotional connection that makes them more likely to buy from your store.

For instance, if you pay a visit to a brick-and-mortar store and you are unable to connect with what the business stands for or its products, it’s almost impossible you’ll buy anything.

On the contrary, if you walk into another store and come across someone who works there, have a conversation with them, and can connect with their vision and products, there is a high likelihood you will buy their product by the end of the conversation.

Despite the possibility that you might not buy anything at that time, you’d have still built an emotional connection with the store and will probably follow their social media accounts or subscribe to their mailing lists. In the future, you are likely to treat them condescendingly or recommend their products to friends and family.

(Video) The Guide to BRANDING an Ecommerce Store (7 Figure Case Study)

A good brand has a powerful influence on the future performance of your business.

  1. Acts as a powerful Guide to Help People Identify and Recognize Your Business

As we had already highlighted earlier, your brand is more than just your logo and name. It is the overall personality of your business. It is what makes your business unique and stands out.

By branding your business, you reveal its identity, making it a no-brainer for people to readily recognize it.

A few ways through which you can achieve branding include the following:

  • Visualize brand identity elements like your logo, brand name, and colors
  • Enhance brand tone and voice
  • Highlight brand values
  • Product and packaging design
  • Create Pricing
  • Shopping experience
  • Effective Advertising and communications
  1. Assists Your business in standing Out Among the Competition

It should be known that customers don’t build relationships with products. Their main commitment and loyalty go to the brand. So, branding your Shopify store assists your customers in associating your products with the personality of your business. This in essence makes them select your products over the competition since they can easily relate to your brand and the promises you have made to them.

  1. It helps you to create An Emotional Connection With Customers

The values of your business are a core aspect of your brand, and they play a crucial role in creating an emotional connection with your customers. It’s through this connection that customers are influenced to come and buy from you.

With this emotional connection, you can build trust in a nick of time. After all, once trust exists, your customers will grow loyal to your brand, an indication that they will almost always return to buy from you.

  1. It Assists You in Setting Your Customer Expectations

When you fuse branding with a cocksure customer experience, your customers are aware of what to anticipate each time they want to make a purchase. It establishes mental shortcuts in customers, and they feel relaxed and collected when buying from you.

A good brand provides people with reasons to select its products and services every time. If you have a vivid brand promise and impartially deliver on it, it transforms your customer’s expectations. This will, in turn, assist you in building a robust base of loyal customers over time.

  1. Makes Marketing and Advertising Easier

By branding your Shopify store, your business becomes stunning and unique, making it possible for you to paint a mental picture in the minds of your target audience. If they can easily relate to your brand, they will respond to your marketing and advertising strategies better.

(Video) What is Shopify and How Does it Work [Shopify Explained]

Having developed a firm belief in your brand, your customers are more likely to refer your brand to their friends and families.

  1. It Inspires You and Your Employees

Branding gives you and your employees (if you have any) important values to live and work by. If your team trusts your brand values, it will serve as a source of inspiration. In addition, it will assist you in enhancing and creating a firm focus as your team will understand and believe in what you are trying to achieve.

It will also serve as a leader to drive your work attitude and reflect on your brand’s purpose, strategy, and communications.

  1. Helps to Grow Your Business

Branding is also significant to business as it goes beyond just marketing and advertising. Every other importance of branding for your Shopify business is aimed at increasing your bottom line and realizing business growth which is the main reason you own a Shopify store in the first place.

Better still, with branding, you can drastically boost the financial value of your business. The more customers you can generate, the higher the revenue and profit you will realize.

Designing clear brand guidelines are important for keeping a compelling

and cohesive brand. Your brand not only includes your customers' perception of you but how your employees think of you as well.

Besides adding your logo and corporate colors, you can communicate your brand message and brand identity through:

  1. Your store environment and atmosphere: Is your store environment inspiring and modern? Or is your atmosphere gloomy and boring?
  2. Having a clear brand promise: What do you want to be recognized for by your customers?
  3. How your staff members treat customers: Are you known for excellent customer service and a great customer experience?
  4. The products you carry: Are your products known to be of great quality?
  5. The price you charge: Is your branding adjusted more towards wealthy customers, or are you selling to customers who take a keen interest in great bargains or deals?
  6. Product packaging: though often overlooked, strategic product packaging can have a valuable impact on your brand recognition, and brand value.
  7. Public relations: Did you know that Public relations and branding strategy often go hand in hand? Well if not, then you should know. The way you respond to the challenges and mistakes realized while growing a business impacts your brand.
  8. Sponsorships: Who your brand partners with also play a massive role in your brand image.
  9. Advertising: Efficient advertising is critical for improving your brand recognition. Your communication to your target audience should speak directly to their pain points, challenges, and needs.

Practically, every decision you make in your business will in the long run impact the power of your brand.

If your business does not yet have a steady brand, or you are not satisfied with what your brand currently stands for, you may benefit from a "rebrand." Before you decide to throw out all the industrious work you've applied to your current brand, it's crucial to keep your target audience and loyal customers in mind.

(Video) $2.7 Billion Ecommerce Brand (My Fav Shopify Store)

Avoid the urge to "start from scratch" unless it is irresistibly needed. A new brand can consistently improve the health of your business, but you want to avoid alienating current customers in the process.

  • Begin by identifying what your customers and target audience prefer most about your business. What makes your business stand out? What are your immediate strengths?
  • Come up with a brand message and brand promise that highlights what your business aims to do for its customers – what you’re outstanding at. Genevieve promises to save you 20% in 20 minutes. That’s an example of a brand promise. Lexington promises quiet luxury. And you, what are you promising your customers? Here it can be prudent to list out between 3-6 brand attributes you want to completely excel at.
  • Always ensure your visual elements match your desired visual identity and your brand. If for instance, you’re promising innovation, you should not use grays and boring images. Colors and design play a vital role in developing a strong brand image.
  • Enhance standards for employees' dresses and behaviors that support your brand promise. Make sure they are acquainted with what your brand is and can support it.
  • Connect your visuals across every marketing tool you use, from advertising to signage to store highlights to mailings to shopping bags. This assists both existing customers and new customers by providing a consistent brand message.

Branding is a sophisticated process, mainly because its success or failure depends on your customers’ reactions to the act of engaging in business with you. You will sometimes not get it right, but the costs of not investing in your branding are more painful than the negative consequences of being seen as an untrustworthy or reliable brand.

That aside, it is our hope that you have learned how to effectively create a brand around your Shopify store. We also believe you’ve seen that establishing a brand goes beyond just creating a mere logo and making a choice of a cool business name. Additionally, you need to be consistent with your brand experience whether your customers engage with your business or not

As your business enhances, the need for expanding your branding outlook may gradually evolve. Always know that your Shopify store's ultimate goal is to provide value to people and not just yourself. Moreover, you hardly totally control people’s perceptions of your brand. With your best foot placed forward, you can influence them, build on your first impression and manage your reputation.

At this point, we are sure you have gathered the right knowledge, tools, and resources to get you started. In case you may need assistance with creating outstanding branding our highly experienced Shopify experts will give you the deserved help at an affordable price.

The Webinopoly team consists of a group of Shopify experts with deep experience in helping businesses set up stores in Shopify. We have a large portfolio of successful Projects and a truckload of excited customers. Check out our Shopify expert Page and Contact us today.

What is branding in reference to marketing?

Branding in marketing is a way to build a positive perception of your company, products, and services, with the help of marketing communications such as email, social media, print, advertising, and many more.

What is a branding reference to business?

Branding in the context of business is the ceaseless process of polishing the public perception of your organization.

(Video) The 12 Best Shopify Store Examples To Inspire Entrepreneurs


What is Shopify branding? ›

Start Your Business with Shopify

By building a website that describes what you offer, designing ads that promote your goods and services, selecting specific corporate colors that will be associated with your company, creating a logo, and featuring it across all your social media accounts, you are branding your company.

Why is Shopify good for eCommerce? ›

Shopify offers an easy way to quickly launch an online store without the fuss over servers and development costs that can be incurred with self-hosted platforms such as Magento. The admin interface is clean and user-friendly and pretty intuitive because all the features are logically structured.

Why do brands use Shopify? ›

Small businesses can use Shop Pay on their websites to help customers pay faster. Because Shop Pay automatically remembers and applies their payment information, returning customers may be less likely to abandon their shopping carts before checkout.

What is Shopify and why is it important? ›

Shopify is a user-friendly e-commerce platform that helps small businesses build an online store and sell online through one streamlined dashboard. Shopify merchants can build a modern online store and sell on social media sites, seller marketplaces, other blogs and websites and via email, text and chat.

What is branding and why is it important? ›

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.

What are the 3 main purposes of branding? ›

The top three goals of brand strategy should be:
  • Increasing customer loyalty,
  • Differentiating the product from the competition, and.
  • Establishing market leadership.
Feb 26, 2015

Why is Shopify so successful? ›

Lessons Learned from Shopify. Shopify has set up a SaaS business that sustains on subscription fees and growth with transactional volume. But they've also been successful because of their ability to anticipate what the market will want and respond quickly with helpful products.

What makes Shopify unique? ›

Shopify offers a comprehensive eCommerce web builder with a lot of features & functionalities, unique templates, and customization options that make it very easy for merchants to build their online store on their own. Shopify has a very simple sign-up process, with a free 14-day trial to test out the platform.

What are the biggest benefits of e commerce? ›

Cost reduction

One of the biggest advantages of ecommerce to business that keep sellers interested in online selling is cost reduction. Many sellers have to pay lots to maintain their physical store. They may need to pay extra up front costs like rent, repairs, store design, inventory etc.

Why is eCommerce important for brands? ›

Having an eCommerce store can be used to broaden your range of products/services for sale, expand your business, bring you more customers, and diversify your sales. It's the ideal way to take your brand from a traditional brick & mortar store to an innovative, well-loved one.

What are the benefits of using brands? ›

8 Benefits of Branding
  • Customer Recognition. In the world of ads, when a customer recognizes a brand's color, theme, logo, etc., they are more likely to choose that product over all others. ...
  • Customer Loyalty. ...
  • Consistency. ...
  • Credibility. ...
  • Improve Company Values. ...
  • Stay Ahead of Competitors. ...
  • Brand Equity. ...
  • Attracts Talent.
Nov 24, 2022

Why are brands important in sales? ›

Effective branding makes you more visible, identifiable and memorable. It attracts attention and drives sales. You also get better margins, as your customers are willing to pay more for products and services from companies they know and trust.

What are good things about Shopify? ›

The platform includes popular features that most online businesses need to sell online and manage their e-commerce stores.
  • Sell physical and digital products. ...
  • Unlimited products. ...
  • Unlimited bandwidth and storage. ...
  • Shopify analytics. ...
  • Track and manage inventory. ...
  • 24/7 customer support.
Jan 8, 2023

Why is Shopify better than others? ›

Shopify holds a complete bundle for building an eCommerce website and will allow you to design different types of pages easily with a built-in online editor, sell in almost app places through linking local languages, and offer support and customization in the online stores.

What are the advantages and disadvantages of Shopify? ›

Author : Arul Selvan 8th Aug 2022
  • Shopify's Advantages. ...
  • Pros: It's Simple to Begin with and Easy to Use. ...
  • Pros: You Have Access to a Variety of Features. ...
  • Pros: Access to a Variety of Shopify Payments. ...
  • Pros: A Large Selection of Shopify Store Themes. ...
  • Disadvantages of Shopify. ...
  • Cons: Limited Design Customization Options.
Aug 8, 2022

What is the importance of branding to customers? ›

Brands provide peace of mind.

Consumers want comfort, happiness, and satisfaction in their lives, and they get it in part through the products they buy. If the brands they use consistently deliver a positive experience, consumers form an opinion that the brand is trustworthy, which gives them peace of mind when buying.

How do customers benefit from branding? ›

Good branding elevates a business and builds recognition and loyalty. Customers are attracted to brands that share similar values with them. When you showcase what you value through branding, customers will develop an emotional connection to you.

What is the most important reason for branding? ›

Branding helps people identify and recognize your products and organization. A brand is more than just a name, a logo design, or a snazzy strapline – it is everything that encompasses your organization and helps to set you apart from others.

What are the 5 P's of branding? ›

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments. Read on to find out more about each of the Ps.

What are 4 methods of branding? ›

Five Different Types of Branding Strategies
  • Company Name Branding. Well-known brands leverage the popularity of their own company names to improve brand recognition. ...
  • Individual Branding. ...
  • Attitude Branding. ...
  • Brand Extension Branding. ...
  • Private-Label Branding.
Aug 6, 2018

What are the 4 elements of branding? ›

These are the four main brand components that you will need to address when developing your brand strategy. A strong brand requires a strong brand identity, brand image, brand culture, and brand personality.

How does Shopify attract customers? ›

Run Google Ads campaigns

Run Google Ads to reach them. They're people already looking for products you sell, making them a fantastic source of potential customers. Experiment with different types of Google Ads, including: Search ads, which appear in Google search results either as text-based or Shopping ads.

How does Shopify target customers? ›

Shopify Target Audience

They target every retailer creating their websites. It serves services to all revenue groups through different subscription plans. Segmentation of services they provide from industry to retailer. They targeted customers by creating eCommerce websites on their own.

What is the competitive advantage of Shopify? ›

Shopify's Competitive Advantages

The platform's drag-and-drop interface makes it simple to add products, collections, and pages to your site. And the Shopify Theme Store offers a wide selection of professionally-designed themes that can be easily customized to match your brand.

What challenges does Shopify face? ›

What are the common Shopify challenges sellers face and how to overcome them?
  • Integrating with ERP. ...
  • Streamlining and automating repetitive tasks. ...
  • Driving traffic to your Shopify Store. ...
  • Increasing sales on the Shopify store. ...
  • Matching the shipping speed of online marketplaces. ...
  • Delivering branded customer experience.
Jun 2, 2022

Is Shopify still the best ecommerce platform? ›

Shopify is, arguably, the best software-as-a-service (SaaS) platform for ecommerce.

What are the five 5 success factors of e-commerce businesses? ›

Six factors in ecommerce success:
  • Regulation of product pricing. It's natural for customers to compare prices between brands. ...
  • Maintaining high quality products. ...
  • Improving store accessibility. ...
  • Making a wonderful first impression. ...
  • Securing your shipments. ...
  • Taking advantage of m-commerce.
Aug 8, 2017

Why is e-commerce important nowadays? ›

Advantages of e-commerce

Companies can reach a wider audience. Companies have lower operational costs. Shopping from home is more convenient for the consumer. Consumers can easily comparison shop across different brands.

What is the most important thing in ecommerce? ›

7 Essential Elements For E-Commerce Websites
  1. User Friendly. If your store is easy to navigate, you will have a greater chance of making a sale from the start. ...
  2. Shopping Cart and Checkout Process. ...
  3. Mobile Compatibility. ...
  4. Calls to Action (CTA) ...
  5. Images and Descriptions. ...
  6. Customer Support. ...
  7. Security and Privacy.

What is branding in eCommerce? ›

Ecommerce branding is the process of creating an identity for a company in the mind of a consumer. A company's logo, visual design, mission, and tone of voice are all elements of ecommerce branding. Although a strong visual identity is a foundation for ecommerce branding, it's not the only thing that matters.

What are the 3 most important things that you can do to make your eCommerce site visible on the web? ›

If you're looking to improve the visibility of your products on your eCommerce site, here are eight things you can do:
  • Make your products visible. ...
  • Improve your photography. ...
  • Show your customers what you want them to see. ...
  • Improve navigation. ...
  • Redirect attention to relevant products. ...
  • Targeted marketing.
Apr 13, 2018

What are the three main benefits of branding for consumers? ›

(i) Brand name helps in advertising in an easier way. (ii) Brand name establishes the permanent identity of the product. (iii) Brand name promotes repurchasing. (iv) Competition becomes easier with the help of brand loyalty.

What are the 4 benefits that a brand should offer? ›

4 Benefits of a . brand
  • Create a Trusted, Secure Space. “If it doesn't end in our . ...
  • Localize and Personalize. A . ...
  • Out-innovate the Competition. Launching a . ...
  • Market with Precision.

What is branding and examples? ›

Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of logos, taglines, jingles or mascots.

Why branding is more important now than ever? ›

Business branding is important because consumer perception and trust are necessary for your business to thrive today. With enough branding consistency, you can generate trust with consumers and become a name that locals remember when they are making purchase decisions.

How successful are Shopify stores? ›

The Shopify Success Rate of eCommerce stores is around 5% to 10%. This means that out of every 100 businesses that use Shopify, only about 5 to 10 businesses of them are successful. Top 10 common Shopify mistakes that can be easily avoided if you want to have a successful Shopify store and great sales.

What are Shopify's weaknesses? ›

2. Disadvantages of Shopify
  • Disadvantages of Shopify. While Shopify certainly has its advantages, there are some disadvantages to consider. ...
  • 2.1 Limited design customization. ...
  • 2.2 It can be expensive. ...
  • 2.3 Payment processing and transaction fees. ...
  • 2.4 No access to email storage. ...
  • 2.5 No access to Marketing Automation.
Nov 11, 2022

Is Shopify worth having? ›

Is Shopify worth it? This depends on your ambitions and vision for your online shop, but essentially yes. While it might be pricier than a non-ecommerce specific builder, its rich sales features are all but essential for businesses that want to build large scaling online stores.

What is Shopify's marketing strategy? ›

Shopify marketing is a strategy of promoting a Shopify store and products through online marketing channels such as email and advertising campaigns. An effective Shopify marketing strategy builds brand awareness, retains more existing clients, improves customer loyalty, and increases sales.

How do I brand myself on Shopify? ›

Building a new brand essentially boils down to seven steps:
  1. Research your target audience and your competitors.
  2. Pick your focus and personality.
  3. Choose your business name.
  4. Write your slogan.
  5. Choose the look of your brand (colors and font).
  6. Design your brand logo.
  7. Apply your branding across your business.
Oct 29, 2022

What do you mean by branding? ›

A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.

What is the best marketing for Shopify stores? ›

Social media platforms, such as Facebook, Instagram, and Pinterest, are among the top ways to promote your Shopify store. With billions of users worldwide, you have the potential to reach and engage your target customers through social media. This is where social ads can be especially helpful.

Why is it important to brand yourself? ›

Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers. You never get a second chance to make a first impression—make it one that will set you apart, build trust and reflect who you are.

What it means to brand yourself? ›

Branding yourself keeps you current in your field, opens doors for you, and creates a lasting impression on potential and existing clients. By developing your own brand, you'll have control over the initial perception people have of you.

How do I make my Shopify store successful? ›

How to Run a Successful Shopify Store
  1. Make your store mobile-friendly.
  2. Create brand appeal.
  3. Always consider your customer's experience.
  4. Sell more products.
  5. Prioritize customer retention.
  6. Make use of email marketing.
  7. Upgrade your packaging.
  8. Set up automated cart abandonment emails.

What is the main point of branding? ›

A brand exists as a promise a business makes to its consumers. The purpose of a brand position in marketing is to establish trust within your consumers and create loyalty. A good brand purpose gives your buyers a way to remember you, creates an identity for your business, and sets you apart from competitors.

What are the 2 main types of branding? ›

Personal branding tends to happen in places where people—public figures or not—interact as individuals, like on social media platforms or at professional events. Product and corporate branding tends to happen in places where products and companies need to stand out, like in stores and ads, as well as on social media.

What are the 3 C's of branding? ›

The 3 Cs of brand messaging: Consistency, clarity and character.


1. How To Design An Ecommerce Store THAT SELLS
(Learn With Shopify)
2. COMPLETE Shopify Tutorial For Beginners 2023 - How To Create A Profitable Shopify Store From Scratch
(Dan Vas)
3. How to Name Your Shopify Store 2021| Ecommerce Tips
(Foundr Magazine - Entrepreneur & Business Magazine)
4. Shopify vs Wix 2023 (Don't choose WRONG!)
(Metics Media)
5. How To Design A Shopify Store In 10 Minutes (Step-By-Step)
(Jordan Welch)
6. Shopify Tutorial for Beginners 2023 | Set up a Shopify Store in 13 Minutes
(Metics Media)
Top Articles
Latest Posts
Article information

Author: Tuan Roob DDS

Last Updated: 04/22/2023

Views: 5716

Rating: 4.1 / 5 (62 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: Tuan Roob DDS

Birthday: 1999-11-20

Address: Suite 592 642 Pfannerstill Island, South Keila, LA 74970-3076

Phone: +9617721773649

Job: Marketing Producer

Hobby: Skydiving, Flag Football, Knitting, Running, Lego building, Hunting, Juggling

Introduction: My name is Tuan Roob DDS, I am a friendly, good, energetic, faithful, fantastic, gentle, enchanting person who loves writing and wants to share my knowledge and understanding with you.