About Us | Our Mission | Dunkin'® (2024)

FAQs

What is the new slogan for Dunkin Donuts? ›

Here's what Dunkin' meals you should -- and shouldn't -- reach for before your next workout. Eighteen years ago to the day, Dunkin' Donuts launched their now-iconic slogan, “America runs on Dunkin'.” The rebrand, which emphasized how the fast food chain kept busy Americans fueled and on the go, was a smashing success.

Dunkin Donuts Mission

We make each customer experience a pleasant one thru Quality, Service and Cleanliness.

COMPANY SNAPSHOT

Dunkin', founded in 1950, is the largest coffee and donuts brand in the United States, with more than 13,200 restaurants in nearly 40 global markets. Dunkin' is part of the Inspire Brands family of restaurants. For more information, visit InspireBrands.com.

It's your boy, Ben Affleck, back in a new Dunkin' Donuts Super Bowl commercial. This time he transforms into the wildly Bostonian leader of a new boyband called the DunKings, and they're ready to bring "the Boston Massacre" to Jennifer Lopez's recording studio with his bestie Matt Damon and retired NFL star Tom Brady.

The company acknowledged that "Dunkin'" was already a common shorthand name for the chain among customers and in its marketing (including the slogan "America Runs on Dunkin'"), and that the rebranding would reflect the chain's continuing shift towards being a "beverage-led" brand at a time when consumers have shown a ...

Why did they change their name? The name change brought some backlash from customers who had become accustomed to the donut branding for Dunkin'. However, the company defended the decision, claiming it was a part of the new multi-year growth plan to transform the company into an on-the-go beverage-led brand.

Dunkin' Vision Statement

To be always the desired place for great coffee beverages and delicious complementary donuts & bakery products to enjoy with family and friends.

Hence, they thoughtfully chose a quirky color combination of candy pink and powdery yellow. While the first symbolizes happiness, positivity, high spirits, and brightness, the second stands for a freshly baked donut.

But I was surprised to learn that many love the chain's food. Folks posted shoutouts for the grilled cheese sandwich, the egg bites, and yes, even the donuts. Nostalgia was another factor, particularly among older folks who patronized Dunkin' well before Starbucks came along. Others praised the chain's comforts.

The First Dunkin' Donuts Restaurant is Still in Operation: When founder William Rosenberg opened his first coffee and donut shop in Quincy, Massachusetts in 1948, it was originally named Open Kettle and served coffee, pastries and sandwiches.

What was Dunkin Donuts originally called? ›

Dunkin Donuts 🍩 Was Originally Called 'Open Kettle'

In 1950, Dunkin Donuts opened its doors, for the first time, in Quincy. Originally called 'Open Kettle' where the idea of a donut and a cuppa coffee was born. .

Dunkin' Brands Group, Inc.

was an American restaurant holding company that ran three chains of fast-food restaurants: Dunkin' Donuts, Mister Donut, and Baskin-Robbins. It was headquartered in Canton, Massachusetts. It was acquired by Inspire Brands in 2020. Dunkin' Brands Group, Inc.

The story of Dunkin' Donuts started in Quincy, Massachusetts with a man named Bill Rosenberg. In 1948, Bill Rosenberg opened a restaurant called “Open Kettle,” serving premium coffee and donuts. After brainstorming with some executives, he renamed his restaurant “Dunkin' Donuts” in 1950.

Dunkin' Donuts main competitors are Community Coffee, Caribou Coffee, and Papa Murphy's. Competitor Summary. See how Dunkin' Donuts compares to its main competitors: KFC has the most employees (820,000).

Now of course, the name is just Dunkin' (as of 2018, in case you missed the memo). ☕ The 1961 mascot was a donut named Dunkie, but poor Dunkie was ultimately abandoned by the company. Now, the mascot is Cuppy — you guessed it, a large coffee cup who makes appearances at store openings and other company events.

The logo is new, but the colors aren't – it's still the same combination of orange and pink that people are familiar with. In addition, the font is the same – the company introduced it in 1973 and will continue to rely on it.

Motto: "Krispy Kreme, Hot Now & Anytime!"