Content aggregator websites are certainly something that you’ve run into at least a few times in your life on the web. But which are the best ones out there? What are the secret ingredients for success in the most popular content aggregator websites?
Don’t worry! I’m here to help.
In this post, I’m going to showcase 6 different examples of successful content aggregator websites. Then, at the end of the post, I’ll tell you how you can use WP RSS Aggregator to create your very own content aggregator site using WordPress.
What is Content Aggregation, Anyway?
Content aggregator websites are sites that don’t produce their own original content. Instead, they collect content from other websites around the Internet and “aggregate” it into one easy-to-find location.
While a big neon sign saying “COPYRIGHT THEFT” might have lit up in your mind – content aggregation is anything but. Content aggregator websites benefit both visitors and content creators.
Visitors are happy because they get to view a huge variety of content in one spot. And content creators are happy because, as long as the aggregator website is being respectful and linking to the original source, content creators get to expose their content to a whole new audience.
6 Awesome Examples of Content Aggregator Websites
The following sites are some of the best and most popular examples of successful content aggregator websites. Some span huge categories of topics, others are neat one-page designs, and still more take a niche-specific approach to content curation. This isn’t meant to be in any way exhaustive – I’ve tried to represent a spread of the different directions content aggregator websites have taken in their routes to success.
Founded by startup legend Guy Kawasaki, Alltop is one of the biggest names in content aggregation and deservedly sits in first place on this list.
Alltop pulls in the latest posts from websites on a variety of topics. What’s neat about Alltop is that you can search for specific topics and then view aggregated content from some of the top blogs for that specific topic.
You can also submit your own site to be listed on Alltop, though Alltop is known for being fairly picky about the sites that it accepts.
Popurls is the site from which Alltop drew its inspiration. Alltop even credits Popurls in the Alltop footer!
With that endorsement, it’s no surprise that Popurls, branded as the “mother of all news aggregators,” sits at #2 on our list.
Popurls pulls in content from various sources on social media, blogs, and news organizations. It’s quite eclectic in curating its content – with my favorite example being BuzzFeed and The New York Times sitting side-by-side. How’s that for contrast?
Unlike Alltop, you can’t submit your own website to Popurls, and unlike search engine-based news sites such as Google News and Bing News, or other content aggregators that focus on news articles such as Flipboard, the curated content is drawn only from news sources that Populrs have decided constitute “quality content”. But it’s still a neat example of the power of content aggregation.
3. The Web List
The Web List functions similarly to Popurls in that it’s a one-page content aggregator website that curates original content from a huge variety of sources.
It’s not nearly as popular as Popurls or Alltop. But it’s highly customizable and uses some cool technology. And for that reason, I thought it was a great example of how far you can take content aggregation.
Like Popurls, though, you can’t submit your own site. It only aggregates content from a pre-made set of sources.
4. WP News Desk
WP News Desk is a content aggregator website that focuses specifically on WordPress. It automatically pulls in content from a variety of WordPress blogs and companies to display the best content and latest news from the WordPress sphere on the front page.
Rather than needing to visit each blog individually, visitors can just click on individual articles to read the full article at the original source.
Like Alltop, bloggers can submit their own WordPress blog to be considered for inclusion in the news desk.
5. Blog Engage
Though Blog Engage is starting to fall victim to spammy content, it’s still one of the most popular blog content aggregators out there.
As the spam indicator suggests, Blog Engage’s standards are nowhere near as strict as Alltop, though.
But with that being said, it’s still a good example of how you can create a generalized aggregating website and make it successful.
6. Travel Blogger Community
Travel Blogger Community is for travel bloggers what WP News Desk is for WordPress. That is, Travel Blogger Community aggregates content from travel bloggers all around the world in one accessible place.
Just like Alltop and WP News Desk, Bloggers can submit their own site to the community to get their content featured on the aggregator.
How to Create Your Own Content Aggregator Website With WordPress
Firstly, you’re going to need a domain name, Once you’ve picked and registered it, pick a hosting provider. There are a lot of options out there but we recommend two specific hosts for content aggregator sites.
Why these two? Because we’ve seen a lot of WP RSS Aggregator’s customers work with them successfully in the past and they’ve been the most reliable options at an affordable price.
If you’re not very limited by budget, we recommend WP Engine’s Startup hosting plan for content aggregators. We’ve even collaborated with WP Engine to get you 4 months off their annual plans!
For a cheaper option that still provides good hosting and everything you might need to start your content aggregator website, we recommend Bluehost. They are trusted by millions of people around the world to run everything from basic blogs to big news sites.
Now that the domain and hosting are settled, we get to the content part.
Most content aggregators are powered by the magic of RSS. So to create your own content aggregator website, you’ll need a tool with the functionality to complete at least one of the following actions:
- Import RSS feeds as headline links (for something like Popurls, The Web List, or Reddit)
- Import RSS feeds as actual WordPress posts (for something like WP News Desk or Travel Blogger Community)
To accomplish both methods, we recommend the free WP RSS Aggregator plugin. You can also opt for some of its premium add-ons, depending on the specific type of content aggregator that you want to create.
WP RSS Aggregator gives you the basic content aggregator tools to allow you to import headlines in a one-page design. This enables you to create basic feeds for the sites that you want to aggregate content from.
Then, you can bring in those feeds anywhere in your content using a simple shortcode.
Creating a More Advanced Content Aggregator Website With Feed to Post
If you want to create a more full-featured content aggregator website, you’re going to want the ability to actually import RSS feed items as full WordPress posts in your site.
WP RSS Aggregator can help you achieve this!
It gives you the flexibility of pulling in excerpts and featured images, assigning categories, and more.
For this use, you’ll need at least the premium Feed to Post add-on for WP RSS Aggregator. Depending on the level of curation that you want to apply to your content aggregator, you might also want to pick up the Keyword Filtering add-on as well.
If you’re a bit confused about how you can actually use WP RSS Aggregator to create your aggregator website, Mark wrote a full tutorial on exactly how to get up and running with the plugin.
Aggregate Visual Content Through Instagram
While the websites discussed in this article focus mostly on aggregated written content, the same can be done using visual media such as photography and video.
Popurls does this by importing posts from websites such as YouTube, Flickr, and 500px. But what if I told you you could aggregate tagged photos on Instagram?
Spotlight lets you do just that.
The free version of the plugin displays your Personal or Business Instagram feed. By upgrading to Spotlight PRO, however, you can also import posts by hashtag from all over Instagram.
The PRO version lets you filter and moderate your feed, ensuring that you have full control over your feed. In addition to this, you can also link specific Instagram posts to blog posts, products, and any custom URL.
The plugin is extremely intuitive and comes with a live preview editor. This means you can edit the look and feel of your feed and see a real-time preview right in your WordPress dashboard.
Wrapping Things Up
For webmasters and influencers, content aggregator websites offer a chance to get more readers and exposure and boost SEO. And for users and subscribers, content aggregators help readers find new and interesting content.
But you don’t need to be a reader or a third-party webmaster to work with content aggregator websites – you can also jump into the fray yourself and quickly create your own content aggregator website using WP RSS Aggregator and Spotlight.
Now over to you – did I miss an awesome aggregator that you think is worthy of some love? Let us know in the comments so everyone can benefit.
You're likely familiar with these—Reddit, Google News, and Flipboard are prime examples. People post content and these sites aggregate them into organized categories, mostly by topic. Some aggregators are very broad, while others are more specialized.What is an example of a content aggregator? ›
Examples include Google News and Apple News. Social media. Social media aggregators, such as Curator, take information from various social sites like Facebook and Twitter and display that information as a live feed.What are aggregators websites? ›
A content aggregator website is a site that collects data from other sources across the internet and puts the information in one place where users can access it. The data collected can be based on many things, depending on the channel or platform it's pulling from...Is Twitter a content aggregator? ›
Twitter Widget is Twitter's own aggregator that you can embed into your site. You can directly embed a specific tweet, entire timeline, or Twitter button.Is Amazon an aggregator site? ›
For instance, Amazon is a brand of marketplace model but in that, the multiple sellers sell their products with their own name. But in Aggregator model, all services are provided under one common brand name. As an example, Uber is a brand of the aggregator model.What are the 4 data aggregators? ›
The four major data aggregators are Factual, Acxiom, Infogroup, and Localeze. It is noticeable that many listings sites and major directories rely on these data providers for their info. Data aggregators are the foundation of what builds structured citations on major sites.Is Google an aggregator site? ›
|Screenshot Google News Homepage|
|Type of site||News aggregator|
|Available in||35 languages|
- Service Aggregators. Service aggregators provide homogeneous services on their website. ...
- Social Aggregators. These websites collect information and data from various social media websites like Twitter, Facebook etc. ...
- 3. News Aggregators. ...
- Video Aggregators. ...
- Shopping Aggregators.
Reddit is one of the most popular information aggregator sites. It features trending topics from all different areas of interests, and is also a forum where people can comment and discuss the latest news.Is buzzfeed an aggregator? ›
Content or news aggregators collect and repost articles from elsewhere (everywhere from big names like The New York Times or the Atlantic, to lesser known or more casual sources like the Orlando Sentinel or TMZ).
A social media aggregator is a tool that allows you to collate posts and updates from many different social media feeds. It creates an organized view of social posts on a specific topic. Social media aggregation is often used to display user-generated content on live social walls.What are the top news aggregators? ›
- Apple News (iOS, macOS)
- Google News (iOS, Android, Web)
- Flipboard (iOS, Android, Web)
- Ground News (iOS, Android, Web)
- NewsBreak (iOS, Android, Web)
- Yahoo News (iOS, Android, Web)
- News360 (iOS, Android, Web)
The aggregators driving the most traffic are Apple News, which generally accounts for 35-40% of the traffic share, according to Chartbeat, followed by Google News at roughly 12-14% and SmartNews at 2-3.5%. Other aggregators account for less than 1%.Is Yahoo a news aggregator? ›
Yahoo News is an aggregator of news from major media outlets, though it produces some original content of its own.Is Uber a platform or aggregator? ›
Uber is a ride-hailing aggregator operated on smartphones to book a taxi for transportation from one place to another.What is Instagram aggregator? ›
Instagram aggregators collect content from Instagram pages and display them beautifully on your website. Even better, you can tweak the displayed content to fit your branding. You can also specify the content to display by filtering with hashtags or mentions. Why embed an Instagram feed on your website?Is Shopify an aggregator? ›
Shopify is one of the most popular ecommerce platforms on the market today. It's easy to use, has a lot of features, and is very customizable. But one question that we often get is – is Shopify an aggregator? The short answer is no, Shopify is not an aggregator.Is Uber an aggregator? ›
A lot of new-age start-ups are very innovative in their business models. However, a lot of these start-ups also follow the same type of model in a different industry. The aggregator model is a great example of such a start-ups. Companies like Uber and Airbnb can all be called aggregators.Is Hulu an aggregator? ›
Amazon is Amazon or any third-party OTT platform that sells add-on subscription video services (Primary examples include Amazon, Roku, and Apple but also include virtual pay TV operators such as Hulu, Sling TV, fuboTV, etc). Collectively, we'll refer to these companies as OTT Aggregators.What are some examples of data aggregations? ›
- Voter turnout by state or county. Individual voter records are not presented, just the vote totals by candidate for the specific region.
- Average age of customer by product. ...
- Number of customers by country.
What Is an Aggregator Business Model, and How Does It Work? The aggregator business model is basically a network notion that connects a big number of unorganized merchants to a single major site with a unique corporate image. This platform connects providers with their customers but under a particular firm.How many types of aggregations are there? ›
There are two types of data aggregation: Time aggregation. All data points for a single resource over a specified time period. All data points for a group of resources over a specified time period.Is there a social media aggregator? ›
Social aggregators are tools that allow users to collect content from different social media platforms in one place. This can be done in various ways, but the most common is to embed a widget on your website that will automatically pull in updates from your different social media accounts.What are aggregators? ›
Aggregators are organisations, websites, or software applications that collect information from different sources and consolidate it in one place. In digital marketing, ad networks can aggregate publishers' unsold ad inventory and offer it to advertisers at scale.Is yelp an aggregator? ›
Yelp makes money by selling targeted ads to businesses on its platform, commissions from partnerships, and subscription revenue from service tools. The company operates on an aggregator business model.Is Netflix an aggregator? ›
In that one respect, Netflix is definitely a content aggregator. However, as Netflix has continued to dominate the media landscape, they've shifted their strategy away from licensing into original programming. So in that respect, they are a studio.Is Spotify an aggregator? ›
Spotify has, for the most part, acted like an Aggregator: the company has fought exclusives in the music business, kept its subscription prices as low as possible, and in the case of podcasts ensured its Anchor platform supports all podcast players.What are aggregator tools? ›
Data aggregation tools are used to combine data from multiple sources into one place, in order to derive new insights and discover new relationships and patterns—ideally without losing track of the source data and its lineage.Is hootsuite aggregator? ›
Hootsuite is one of the leading social media aggregators and social media management platforms. Hootsuite helps brands manage their content in one place.What is a video content aggregator? ›
A video aggregator is a website that collects and organizes online videos from other sources. Video aggregation is done for different purposes, and websites take different approaches to achieve their purpose.
- Do Your Research on Competitors and Web Scraping.
- Pick Your Niche and Credible Sources.
- Be Mobile-friendly and User-friendly.
- Choose How You'll Monetize It.
- Define Main Functionality and Features.
- Deal with Intellectual Property Wisely.
- Use Technologies That Fit Best.
- Make Google Love Your News Aggregator Website.
Also known as mortgage dealer groups or mortgage franchise groups, aggregators are accredited loan-writing businesses that provide brokers with access to a lender panel and securitised mortgage options.What is better than BuzzFeed? ›
Short Answer: The best Buzzfeed alternative for most people is definitely Reddit, Popsugar, or Wired. Staying informed with the latest news is essential.Is a news aggregator website legal? ›
First, the news articles compiled by aggregators are generally based on facts, which cannot be copyrighted under U.S. law.What is a Facebook aggregator? ›
What is a Facebook Aggregator? A Facebook aggregator allows you to display your Facebook feed embedded right on your website. You can introduce visitors to your social side without them leaving your site. There is nothing more convincing than someone else's personal experience with your brand.What are aggregators in technology? ›
A content aggregator is an organization that aggregates and contracts content from multiple providers, then redistributes licensed content to others for a fee.What is a social aggregator tool? ›
What is a Social Aggregator Tool? Social media aggregators are tools that gather, or “aggregate”, existing social media posts from several social networks and combine them into a single feed. This social media feed can then be displayed on a website.What is content aggregation? ›
A content aggregator is an entity that pulls together web or media content, applications or both from online sources for reuse or resale. It's a means of curating content. Two types of content aggregators exist: those who gather news and other materials from various sources for publication on their own Web sites.What is a news aggregation website? ›
news aggregator, online platform or software device that collects news stories and other information as that information is published and organizes the information in a specific manner.What are the big five news agencies? ›
The Big Five Among all the news agencies of the world, there are five prominent ones that have overwhelmed other agencies and in fact, the world of mass communication. These five dominant news agencies are; the Associated Press (AP), REUTERS, United Press International (UPI), Agence France-Press (AFP) and TASS.
Flipboard is a news aggregator and social network aggregation company based in Palo Alto, California, with offices in New York, Vancouver, and Bejiing.What is aggregator app? ›
What is a news aggregator app? A news aggregator helps you combine news feeds from multiple sources in one place. Those sources include popular websites, blogs, podcasts, and even social media feeds.Is Reddit a news aggregator app? ›
Reddit (/ˈrɛdɪt/; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members.What is an email aggregator? ›
With an email aggregator, all of your emails appear in one place. You can check everything at one time and respond from there. If you're reviewing emails on your phone, setting up this sync is fairly simple, but on a laptop or desktop, there are tools that can make switching between accounts easy.Is NewsBreak a news aggregator? ›
NewsBreak describes itself as “the number 1 local news aggregator in the United States…What is the best alternative to Yahoo? ›
- Microsoft Outlook.
- Zoho Mail.
- Google Workspace.
Some examples are product brochures, user manuals, slide presentations, white papers, industry reports, case studies, fact sheets, ebooks, webinars, and podcasts.What are the 6 types of web pages? ›
- Product Page.
- Landing Page.
- About Page.
- Contact Page.
- Search Page.
- Custom 404 Page.
Common web browsers include Microsoft Edge, Internet Explorer, Google Chrome, Mozilla Firefox, and Apple Safari. The primary function of a web browser is to render HTML, the code used to design or 'mark up' webpages" (TechTerms, 2014).