20 Online Review Stats to Know in 2019 (2023)

FAQs

What percentage of people read online reviews? ›

98% say they read online reviews at least “occasionally” while 77% say they read them “frequently” or “always.” The number of people who “never” read online reviews has decreased significantly, falling from 13% in 2020 to 2% in 2021.

Even just one review is great, but the more the merrier. Businesses who have 200 or more reviews have twice as much revenue compared to others. Average local business has 39 Google reviews. Hotels have an average of 309 reviews.

In fact, according to their data, 97% of participants said customer reviews factor into their buying decisions. And 92% of consumers hesitate to make a purchase when there are no customer reviews.

12. As many as 89% of global customers read reviews before making a purchase. Customers like to make an effort and read a few online ratings and reviews before deciding whether or not they will spend their money on the item they're eyeing.

The short answer is because visitors tend to look for quick answers when browsing the internet. The internet has the answer to most things so people want to do their own research and find the answer they need fast. In short, they prefer to scan and spot what's attractive to their eye.

97% of consumers report that the customer reviews they read influence their purchasing decisions.

Review Quantity – According to an article by MarketWatch, 20-50 is enough reviews to prove a product has been tried by enough people. If you don't have many reviews now, this is a good starting goal because it will show potential customers that others have tried you.

First things first: review quantity does indeed matter to shoppers. Our research found that 99% of consumers pay attention to the number of reviews available for a product, at least to some extent. So, how many reviews do shoppers want? In an ideal world, 43% indicate a given product should have more than 100 reviews.

Find why a review is missing

In most cases, missing reviews were removed for policy violations like spam or inappropriate content. We do not reinstate reviews that were removed for policy violations. These removal measures help make sure that reviews on Google properties are relevant, helpful, and trustworthy.

Generally, positive comments tend to prompt consumers to generate emotional trust, increase confidence and trust in the product and have a strong persuasive effect. On the contrary, negative comments can reduce the generation of emotional trust and hinder consumers' buying intentions (Archak et al., 2010).

How do you analyze customer reviews? ›

Research shows that 93% of consumers say online reviews will affect shopping choices, indicating that most consumers have the habit of reading online reviews regularly and rely on the comments for their purchasing decisions (Vimaladevi and Dhanabhakaym, 2012).

Research found that 79% of customers who buy on Amazon are influenced to purchase best-reviewed products. This is a clear sign that online reviews have outgrown brand loyalty, free shipping, product quality, and price when customers are in the purchase process.

Online reviews often make or break a product and major retailers and search engines show them in an attempt to help customers make the best choice, but research indicates many of them may be fake. An analysis which student 720 million reviews on Amazon, deemed 42-percent of them as fake or unreliable.

Websites that post daily are more likely to get between 15,001 and 250K visitors per month, and less likely to get between 1,0001 and 15K visitors than websites that post monthly.

Most Visited Websites Ranking Analysis

google.com is ranked #1 as the most popular website in the world for October 2022. The average amount of time that users spend on the website is 11 minutes, and they see, on average, 8.67 pages per visit.

Reviews produce an average of 18% increase in sales. 9% of consumers will call a business after reading positive reviews. 88% of consumers form an opinion by reading up to 10 reviews. 85% of customers trust online reviews as much as personal recommendation.

54% of social media users research products on social media platforms and 71% are more likely to purchase products and services based on social media referrals.

Assuming that only one of every 10 happy customers leaves a positive five-star review, and knowing that it takes four five-star reviews to make up for each one-star review, you can figure it takes 40 positive customer experiences to make up for a single bad review.

A study by the Spiegel Research Center determined that ratings of 4.2 - 4.5 are the most trusted. This is a great goal to aim for, and realistic as well. Mistakes happen in every business in every industry. It's a waste of time to stress over a single negative review or an unattainable perfect rating.

What are 5 star reviews? ›

The 5-star rating system allows respondents to rank their feedback on a 5-point scale from 1 to 5. The more stars that are selected, the more positively your customer is responding to your question.

Some companies write fake reviews in an effort to improve their reputation and drum up new business. Often referred to as review “astroturfing,” this is the practice of preparing or disseminating a fake review that a reasonable consumer would believe to be a neutral, third-party testimonial.

Is it illegal to buy Google reviews? Yes. Paying for fake reviews on Google, other review sites and review platforms (such as the Google Play Store) could result in legal action.

Google -- the top local business review site in the U.S., which is used by about 70% of consumers -- had the highest rate of fake reviews at 10.7%, although the company removed about 130 million fake reviews in 2019 and 2020. Yelp came in second with 7.1% fake reviews, Tripadvisor with 5.2%, and Facebook with 4.9%.

Products are 270% more likely to sell with as few as five reviews—however, one study found that shoppers want to see at least 40 reviews to justify an average star rating. So, while you don't need a review from every single customer, the more you can secure, the better.

An overwhelming majority of previous works find longer reviews to be more helpful than short reviews. In this paper, we propose that longer reviews should not be assumed to be uniformly more helpful; instead, we argue that the effect depends on the line of argumentation in the review text.

And the more positive Google reviews your business has, the better. For new businesses, a minimum of five reviews that are mostly positive can be enough to help your business engage more customers. Fewer than five, or no reviews at all, is not going to be as effective - if at all.

Reviews with disclosure of reviewer's identity and high reputation are useful. Review ratings and review elaborateness positively affect the perceived usefulness. Enjoyment and readability of reviews have positive influences on the usefulness.

What are the four 4 affecting consumer behavior? ›

There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system.

Online reviews

You can also use your competitors online reviews to derive insights. First find your competitors public product reviews online. Then upload the reviews to your text analytics product, and analyze the reviews. In a product like Thematic, you can also compare the results against your own analyzed feedback.

Customer satisfaction is one of many key performance indicators (KPIs) that enterprises–whether for-profit, nonprofit, public, or private–routinely measure. Your customer satisfaction KPI is like a vital sign for your business; improve it and you improve the overall health of your venture.

The short answer is yes, Google Reviews do help improve search rankings and overall SEO efforts. While there are a lot of factors involved in search rankings, online customer reviews can be a strong signal to search engines that communicates trustworthiness and authority.

The Negative Impact of Reviews on Businesses

An impact on the perceived reputation of your business. Damage to trust levels (Too many negative reviews or no reviews at all can impact the trustworthiness of a business) Increased costs (some 3^rd party review sites will charge to use their services)

Short answer Yes, Google reviews do affect your local SEO rankings. They're not a game-changer that will instantly catapult you to number one in search results, but they can influence how Google evaluates your relevance for local searches.

16.6% of shoppers wholeheartedly trust third-party review sites – like Yelp – for product reviews, while 41.7% of shoppers somewhat trust third-party sites more. 7.9% of consumers need to believe a reviewer “actually uses and likes the product” before they place their trust in that online review.

Shoppers visiting web pages with 1-10 customer reviews are 52.2% more likely to buy than those who visit pages without any customer reviews. 50+ reviews for a product can contribute to a 4.6% spike in the particular product's conversion rate.

How many consumers rely on reviews? ›

Surveys show that 95% of consumers read online reviews before they shop and 58% say they would pay more for the products of a brand with good reviews.

About 5%–10% of consumers write reviews, influencing around $400 billion of the total e-commerce sales revenue. 84% of people trust online reviews as much as they trust recommendations from friends. 82% of shoppers specifically seek negative reviews.

In its own transparency report, Trustpilot, an online review community that connects businesses and consumers, said it removed 2.7 million fake reviews from the almost 50 million reviews it received in total last year (about 5.8%).

Business competitors write negative fake reviews to persuade people not to purchase their rival's products or services, which can cause catastrophic damage to a company's reputation. Fake negative reviews leave consumers wondering if they can trust what they're reading online at all.

Although 91 percent of people trust reviews as much as personal recommendations, nine percent of people are pretty skeptical about online reviews and only trust a few reviews.

To see your overall review stats, go to Your contributions on Google Maps for Android or iOS. Then, tap REVIEWS. At the top of the screen, you'll see how many people have liked and viewed all of your reviews. You can also see likes and views on each individual review.

Around 81% of consumers say they've left a business review around four times a year or less. Only around 20% of customers say they've never left a business review. However, the vast majority of consumers are more likely to read reviews than leave them.

Increasing your response rate is something you can do immediately to improve your online reputation score. Strive to respond to 100% of negative reviews and at least 20% response of positive reviews. Over time, set goals for maintaining these rates consistently and improving upon them.

“Reviews are automatically processed to detect inappropriate content like fake reviews and spam,” Google states in its prohibited and restricted content page, “We may take down reviews that are flagged in order to comply with Google policies or legal obligations.”

Can customers delete Google reviews? ›

Instead, there are only two ways that a review can be removed. The person who posted the review can delete it or your business can "flag the review as inappropriate." Flagging the review alerts Google that the review is fake or that it doesn't comply with Google's review policies.

According to another recent consumer report from Trustpilot, the top three reasons customers write reviews are to help others make a better buying decision, to share an experience, or to reward a company for good performance.

It's customary for employers to perform a 90-day review to ensure continued employee success following the new employee's first few months at work. In this article, we explain what a 90-day review is, highlight the value in your 90-day review and offer tips for a successful 90-day review.

To ask Google to remove or delete an inappropriate review from your Business Profile, report the review. Google can remove reviews that violate Google's policies.

A study by the Spiegel Research Center determined that ratings of 4.2 - 4.5 are the most trusted. This is a great goal to aim for, and realistic as well. Mistakes happen in every business in every industry. It's a waste of time to stress over a single negative review or an unattainable perfect rating.