There is no shortage of Copywriting niches you can try as a freelance writer. However, it leaves you wondering “What is the best one?”
Read this article to know about some of the most profitable copywriting niches. Once you own your writing niche, you can build authority as an expert in your field and earn more regularly.
Similar to any industry, finding your niche in copywriting is essential to delivering quality works. It’s easy to think of content creation and copywriting as one big job. However, when it comes to the finer points, there are hundreds – if not thousands – of copywriting niches to choose from.
I’m going to assist you in gaining clarity and making a decision about which copywriting niche you want to pursue.
But before going straight to the List of best Copywriting Niches, let’s have a clear portrait of “What is a Copywriting Niche?”
What Is A Copywrtiting Niche?
A niche is a subset of any market or industry with specific products or services that appeal to a specific group of people.
You could specialize in writing anything i.e. pick a niche that you can heavily invest your time and energy in. But keep in mind, you cannot write about something you aren’t really interested in. Or maybe not even produce content that can actually show your inner creativity as a copywriter.
However, just because you’ve chosen a specific niche now doesn’t mean you’ll be stuck with it until your death… or that you can’t serve multiple niches at the same time. Indeed, if you’re just getting started, I recommend experimenting with a few different niches to see which ones excite and inspire you the most.
Now let’s see what are the best copywriting niches to choose from.
What Are The Best Copywriting Niches?
There are hundreds of different copywriting and content creation niches to choose from, but here are a few to get you started:
Financial Copywriting Niche
The financial industry is constantly expanding. In fact, since the financial crisis, the global banking industry has been steadily growing.
The finance industry has always been one of the highest-paying copywriting niches, from day trading courses to financial services. Every year, millions of dollars are spent on credit cards, loans, and other banking products by consumers.
This means that financial institutions, credit card companies, and other businesses have a lot of money to invest in content creation.
The majority of the larger financial institutions are looking for unique perspectives and compelling stories.
For this writing niche, there are no fluff articles – only high-quality, valuable content.
For example, you can check out this user from Redditwho landed Agora as a client and charged $8,000 plus royalties for a single sales letter.
Topics in need in the finance writing niche include:
- Personal finance
- Financial stocks
I recommend you to read our blogs on the best Financial Copywriting Tools and Tips that will definitely help you to win the race in this niche.
SEO Copywriting Niche
Ranking in Google is one of the top priorities for online businesses. They will gain clients every day if they can get their pet boarding business on the first page of Google. As a result, we can say that SEO and writing are inextricably linked.
CEOs, on the other hand, normally have no idea how to rank in Google and end up hiring a freelance writer to write SEO-optimized articles. Because talented search engine writers are in short supply, there is a high demand for them.
Long-form blog posts focusing on specific keywords are the most common type of SEO content used to help clients’ websites rank higher in Google.
An SEO writer will have skills related to:
- Keyword research and analysis.
- On-page SEO and understanding what the algorithm looks for.
- User experience and design.
Technical Copywriting Niche
While there are many more types of copywriting niches to explore, we’ll focus on technical writing for now. Technical copywriting may be ideal for you if you aren’t interested in creating creative content or writing for marketing and SEO.
If you enjoy writing material like user manuals, help guides, and instruction booklets, then you need to pursue technical writing.
This kind of content requires an analytical mind, the ability to write about complex subjects, and the capability to produce high-level content that’s both accurate and thorough. In short, technical writers excel at piecing together content that thoroughly explains how to achieve a specific outcome.
Additionally, technical writers need expertise in the following fields:
- Technical sophistication
- A love for learning
- A thorough researcher
- Top-notch communication skills
- Graphic design wizard
The term “ghostwriting” refers to having work written on your behalf by another writer for which you take credit. The public believes you created the content, but it was actually created by someone else.
As a writer, you will be able to ghostwrite any material in which you have expertise. It also allows you to experiment with different niches you haven’t tried before.
Ghostwriters usually charge a premium because they don’t get credit for their work. It could be 2-3x normal rates.
For example, if you charge $0.25/word for blog content, you could be charging at least $0.50/word for ghostwritten work.
As a ghostwriter you might be responsible for:
- Social media posts
- Blog posts
- eBook writing
Magazine Copywriting Niche
For many copywriters looking for a specific niche, magazine content is a popular choice. This copywriting is a great fit for anyone interested in journalism-style writing and content creation, whether it’s writing reviews for a popular website or writing articles for print or digital magazines.
You can earn $1-3/word in this content writing niche. It’s a difficult industry to break into, but once you do, money pours in.
Writing for magazines usually entails publishing journal articles, short stories, poetry, and opinion pieces.
Writing for magazines and large publications like The New York Times, Fortune, and others is ideal if you enjoy any of these areas.
Fashion and Beauty Copywriting Niche
Fashion is a difficult business. It’s entertaining, but it’s also challenging. It’s fiercely competitive, and those at the top fight to keep their positions.
Will there ever be a time when we don’t dress up or make an effort to look good?
Will there come a time when we stop investing in our skin, hair, and beauty?
Most likely not.
They’re not going anywhere anytime soon, and they’ll keep expanding, acquiring, and scaling. Fashion companies have some of the best copywriters in the world.
According to the report by businesswire.com, the global fast fashion market is expected to reach $39.84 billion in 2025 at a CAGR of 7%.
It’s emotional, branded, and thrilling enough to convince people to spend thousands of dollars on a pair of shoes.
If you’re interested in clothing, love accessories, or have a passion for fashion as a whole, then you may have considered choosing fashion copywriting as an option for your future career.
It’s a more specialized type of copywriter, one who may have specific knowledge on the subject matter of fashion. Unlike a generic copywriter, a fashion copywriter may not work across a variety of industries, instead choosing to focus on producing high-quality content for a specific area of expertise; in this case, fashion.
Try out some Fashion Copywriting Tools and tips to get some extra benefit.
Legal Copywriting Niche
The goal of content marketing is to attract new clients to your website and give them the confidence to use your services. A slick and polished law firm website may appear appealing at first glance, but without genuinely useful, helpful, and informative content designed to assist those in need of legal services, it will be difficult for customers to trust you.
As specialists in writing for the legal sector, one can help any firms hone its communications. As a legal copywriter, you must know how to translate complex legal matters into a copy that wins trust and new clients.
Health And Fitness Copywriting Niche
Fitness website copy, paid ads, organic social media, and brochures are all examples of fitness copywriting. It’s the language you use to sell your services and generate leads, as well as the promotional materials you use.
Of course, you can post on social media without giving lead generation much thought. Copywriting, in particular, is the act of writing with the intent of generating leads and sales.
Because of its explosive growth, it’s an incredible market to break into as a writer.
As time goes on, there will be more and more opportunities for you to land jobs or clients. Jumping on the trend and catching it like a surfer catches waves could be a smart move.
Digital marketing is another copywriting niche that encompasses a wide range of skills and fields, from social media to email marketing to creating meta descriptions. Content writing for digital marketing necessitates a strong understanding of sales and brand marketing, so if you enjoy that, this niche could be a great fit for you.
Even better, because digital marketing is so diverse, you can further specialize your niche. Perhaps you enjoy creating social media advertising posts or email content to promote brands. You’ll have plenty of opportunities for success if you build a customer base for specific digital marketing work you enjoy.
Saas Copywriting Niche
86% of businesses willrun their apps purely through SaaSafter 2022. hat means there are more opportunities than ever to acquire customers as a tech business.
Nonetheless, sales won’t be falling in your lap.
But, SaaS companies will be sitting on a pot of gold if they get this one thing right:copywriting.
SaaS copywriting is a technique for explaining your product, addressing objections, and identifying the specific benefits your visitors seek so that your messaging can persuade them to become customers.
Software as a service (SaaS) business is only as good as its copy. In order to convince customers to try your product, you have to present your offering in a compelling manner.
You can read our blogs on Saas Copywriting Tools and Tips, which will definitely help you in your Saas Copywriting.
Sales Page Copywriting Niche
The pages that convert customers into clients are known as sales pages or landing pages.
Consider whether the sales page you create can bring your client $100,000-$500,000 per month. What will the task’s worth be?
That is incredible and extremely valuable.
Most copywriters for sales pages charge between $750 and $3,000 per page.
This means that writing a sales page could earn you a lot of money.
But hold on a second.
It necessitates a strong set of copywriting skills capable of converting customers into clients. Every industry requires sales page writing because everyone has something to sell online. This is a skill that can be learned through practice.
We recommend you to read our blog on Sales Funnel Copywriting Tools and Tips if you are interested in Sales Page Copywriting.
Some other high paying copywriting niches are in 2022 are:
- Video Scripts
- Academic Content
- Real Estate Copywriting
- Email Sequences
- Press Release Writing
- Business Plan Writing
- Ebook Writing
- Case Studies
- Speech Writers & Screen Writers
- Direct Response Copywriting
How To Choose A Copywriting Niche?
Okay, now you know a few of the best copywriting niches. So, what’s next?
It’s time to choose which one to concentrate on!
Here are a few things to think about that will help you decide which copywriting niche is right for you.
🔥 What is my background?
Examine our educational and professional backgrounds – this isn’t a joke.
You’ve most likely gained a wealth of knowledge and skills over the course of your career that you could apply as a copywriter.
If you’ve ever worked in a car factory, for example, you’re probably familiar with how the automotive industry operates and the logistics involved in producing vehicles.
If you’ve ever worked in a vitamin or supplement store, you’re probably well-versed in the various supplements available and how they’re used.
This kind of insider information is priceless to potential copywriting clients.
🔥 What are my hobbies?
Your personal interests and hobbies are just as important as your professional experience. They can also be a great way to learn new things and improve your skills.
Knowledge of a particular hobby, like knowledge of the professional background, is valued by industries related to that hobby.
Consider taking up a hobby such as playing the guitar, brewing craft beer, or painting. Hobbies like these necessitate the purchase of specialized equipment and supplies, which must be replenished on a regular basis.
You can usually purchase courses and books on these topics, as well as attend online and in-person conferences and trade shows devoted to them.
Isn’t it easy to see how this could result in a sizable industry based on almost any hobby? There are numerous companies in this industry that manufacture all of the products and services used by individual hobbyists.
And what this means is that your copywriting services could find a market in almost any hobby-related niche.
🔥 What are my writing skills?
I had already landed some writing jobs when I thought about my niche. So I knew what I was capable of and what I wasn’t.
That’s how I came up with the idea of providing a variety of writing services, including SEO and content writing.
In this way, you have to review your writing skill before you choose a particular copywriting niche.
🔥 What is your current lifestyle?
As niched copywriters, we all have a wealth of life experience that can be extremely beneficial.
Perhaps you’ve been putting together your retirement budget. This is an important skill to have in the financial planning industry.
Or perhaps you make every effort to minimize your environmental impact and live simply. Any industry that focuses on sustainability would benefit from your experience.
If you think about some of the challenges you’ve faced in the past and how you overcame them, you’ll likely notice some areas where you’ve developed a personal body of knowledge on your own.
These are the areas worth investigating as possible niches.
Conclusion On Best Copywriting Niche
So that’s it. These are the most lucrative copywriting niches in which to specialize in 2022. Which one do you think speaks to you the most?
Remember, the most important thing is to produce high-quality work that will make working with you a no-brainer for these businesses or entrepreneurs.
The best piece of advice I have is this: audit your skills, interests, passions, and choose one industry.Just one.
However, you can also try some AI Writing Tools for Copywriting. I recommend you to check our curated list of best Ai Writers.
Hope you liked this article on the best copywriting niches. If you have any questions or doubts, feel free to leave them in our comment section below. And don’t forget to mention your favorite copywriting niches.
- Step 1: Look To Past Experiences, Skills & Interests. ...
- Step 2: Create Your Niche Diamond. ...
- Step 3: Do Some Market Research. ...
- Step 4: Shortlist Products & Brands. ...
- Step 5: Start Writing.
- Break Into the Financial Market.
- Break Into the Christian Market.
- Become a Content Writing Specialist.
- Learn How to Write Blogs.
- Get B2B Clients.
- Write Case Studies and Help Companies Tell Their Stories.
- Refined Writing Skills. To be a great copywriter, you need to write well. ...
- Essential Skills To Pick Up. ...
- A Sense Of Adventure And Curiosity. ...
- Stellar Research Skills. ...
- The Ability To Create Something New, Even If It's Old. ...
- An Understanding Of User Experience. ...
- Writing With Empathy.
- SEO Copywriting. ...
- Digital Marketing Copywriting. ...
- Ghostwriting. ...
- Blog and Article Copywriting. ...
- Advertising Copywriter. ...
- UX Copywriter. ...
- Digital Copywriter. ...
- E-Commerce Copywriters.
- Figure Out What You Love. If you love what you write about, you're much more likely to be successful in freelance writing. ...
- Identify Your Strengths. ...
- Practice, Practice, Practice. ...
- Be Self-Aware. ...
- Talk To A Career Counselor or Mentor. ...
- Brainstorm Regularly.
- Article/Feature writing. This is perhaps the most common type of writing that comes to mind when people think about freelancing. ...
- Copy/Content writing. In business nowadays, content marketing is king. ...
- Blogging. ...
- Social media content creation. ...
- Digital marketing.
- Blogging and making money online.
- Health and fitness.
- Personal finance and investing.
- Recipes and food.
- Personal development and self-care.
Finance. The finance, banking, and insurance industries are some of the most lucrative ones to write for. From established corporations to new startups, these companies rely on written content to drive sales.
A great copywriter will be confident enough to voice opinions and ideas that help the client meet their goals, but know when to step aside and let the client make decisions. A professional copywriter is able to answer questions knowledgeably, take constructive criticism, and make changes based on your direction.
- Strong writing skills. The first and foremost hard skill that these professionals have is writing skills. ...
- Communication skills. ...
- Technical skills. ...
- Creative thinking. ...
- Problem-solving skills. ...
- Interpersonal skills. ...
- Research skills. ...
- Develop strong writing skills.
- Write like you talk. ...
- Take out all the fluff. ...
- Write short paragraphs. ...
- Focus on the “Why.” ...
- Write in the active voice. ...
- Make it easy to skim. ...
- Add testimonials in your copy. ...
- Show, don't tell.
Your niche is your specialty. It's the topic, industry, or type of content you focus on as a freelance writer. Your niche will be an area that you have experience in, domain knowledge on, or are simply passionate about.
Learn everything you need to know (and then some) about email copywriting for both inbound marketing and outbound sales in this 7,500 word mega guide.
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