15 Best Copywriting Niches In 2022 (+ How To Pick One) (2022)

There is no shortage of Copywriting niches you can try as a freelance writer. However, it leaves you wondering “What is the best one?”

Read this article to know about some of the most profitable copywriting niches. Once you own your writing niche, you can build authority as an expert in your field and earn more regularly.

Similar to any industry, finding your niche in copywriting is essential to delivering quality works. It’s easy to think of content creation and copywriting as one big job. However, when it comes to the finer points, there are hundreds – if not thousands – of copywriting niches to choose from.

I’m going to assist you in gaining clarity and making a decision about which copywriting niche you want to pursue.

But before going straight to the List of best Copywriting Niches, let’s have a clear portrait of “What is a Copywriting Niche?”

What Is A Copywrtiting Niche?

A niche is a subset of any market or industry with specific products or services that appeal to a specific group of people.

You could specialize in writing anything i.e. pick a niche that you can heavily invest your time and energy in. But keep in mind, you cannot write about something you aren’t really interested in. Or maybe not even produce content that can actually show your inner creativity as a copywriter.

However, just because you’ve chosen a specific niche now doesn’t mean you’ll be stuck with it until your death… or that you can’t serve multiple niches at the same time. Indeed, if you’re just getting started, I recommend experimenting with a few different niches to see which ones excite and inspire you the most.

Now let’s see what are the best copywriting niches to choose from.

What Are The Best Copywriting Niches?

There are hundreds of different copywriting and content creation niches to choose from, but here are a few to get you started:


Financial Copywriting Niche

15 Best Copywriting Niches In 2022 (+ How To Pick One) (1)

The financial industry is constantly expanding. In fact, since the financial crisis, the global banking industry has been steadily growing.

The finance industry has always been one of the highest-paying copywriting niches, from day trading courses to financial services. Every year, millions of dollars are spent on credit cards, loans, and other banking products by consumers.

This means that financial institutions, credit card companies, and other businesses have a lot of money to invest in content creation.

The majority of the larger financial institutions are looking for unique perspectives and compelling stories.

For this writing niche, there are no fluff articles – only high-quality, valuable content.

For example, you can check out this user from Redditwho landed Agora as a client and charged $8,000 plus royalties for a single sales letter.

15 Best Copywriting Niches In 2022 (+ How To Pick One) (2)

Topics in need in the finance writing niche include:

  • Personal finance
  • Accounting
  • Financial stocks
  • Cryptocurrency
  • Budgeting/frugality

I recommend you to read our blogs on the best Financial Copywriting Tools and Tips that will definitely help you to win the race in this niche.


SEO Copywriting Niche

Ranking in Google is one of the top priorities for online businesses. They will gain clients every day if they can get their pet boarding business on the first page of Google. As a result, we can say that SEO and writing are inextricably linked.

CEOs, on the other hand, normally have no idea how to rank in Google and end up hiring a freelance writer to write SEO-optimized articles. Because talented search engine writers are in short supply, there is a high demand for them.

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Long-form blog posts focusing on specific keywords are the most common type of SEO content used to help clients’ websites rank higher in Google.

An SEO writer will have skills related to:

  • Keyword research and analysis.
  • On-page SEO and understanding what the algorithm looks for.
  • User experience and design.


Technical Copywriting Niche

While there are many more types of copywriting niches to explore, we’ll focus on technical writing for now. Technical copywriting may be ideal for you if you aren’t interested in creating creative content or writing for marketing and SEO.

If you enjoy writing material like user manuals, help guides, and instruction booklets, then you need to pursue technical writing.

This kind of content requires an analytical mind, the ability to write about complex subjects, and the capability to produce high-level content that’s both accurate and thorough. In short, technical writers excel at piecing together content that thoroughly explains how to achieve a specific outcome.

Additionally, technical writers need expertise in the following fields:

  • Technical sophistication
  • A love for learning
  • A thorough researcher
  • Top-notch communication skills
  • Graphic design wizard



The term “ghostwriting” refers to having work written on your behalf by another writer for which you take credit. The public believes you created the content, but it was actually created by someone else.

As a writer, you will be able to ghostwrite any material in which you have expertise. It also allows you to experiment with different niches you haven’t tried before.

Ghostwriters usually charge a premium because they don’t get credit for their work. It could be 2-3x normal rates.

For example, if you charge $0.25/word for blog content, you could be charging at least $0.50/word for ghostwritten work.

As a ghostwriter you might be responsible for:

  • Newsletters
  • Social media posts
  • Blog posts
  • eBook writing
  • Editing
  • Proofreading


Magazine Copywriting Niche

15 Best Copywriting Niches In 2022 (+ How To Pick One) (3)

For many copywriters looking for a specific niche, magazine content is a popular choice. This copywriting is a great fit for anyone interested in journalism-style writing and content creation, whether it’s writing reviews for a popular website or writing articles for print or digital magazines.

You can earn $1-3/word in this content writing niche. It’s a difficult industry to break into, but once you do, money pours in.

Writing for magazines usually entails publishing journal articles, short stories, poetry, and opinion pieces.

Writing for magazines and large publications like The New York Times, Fortune, and others is ideal if you enjoy any of these areas.


Fashion and Beauty Copywriting Niche

(Video) 20 most profitable niches in copywriting and how to choose the right niche.
15 Best Copywriting Niches In 2022 (+ How To Pick One) (4)

Fashion is a difficult business. It’s entertaining, but it’s also challenging. It’s fiercely competitive, and those at the top fight to keep their positions.

Will there ever be a time when we don’t dress up or make an effort to look good?

Will there come a time when we stop investing in our skin, hair, and beauty?

Most likely not.

They’re not going anywhere anytime soon, and they’ll keep expanding, acquiring, and scaling. Fashion companies have some of the best copywriters in the world.

According to the report by businesswire.com, the global fast fashion market is expected to reach $39.84 billion in 2025 at a CAGR of 7%.

It’s emotional, branded, and thrilling enough to convince people to spend thousands of dollars on a pair of shoes.

If you’re interested in clothing, love accessories, or have a passion for fashion as a whole, then you may have considered choosing fashion copywriting as an option for your future career.

It’s a more specialized type of copywriter, one who may have specific knowledge on the subject matter of fashion. Unlike a generic copywriter, a fashion copywriter may not work across a variety of industries, instead choosing to focus on producing high-quality content for a specific area of expertise; in this case, fashion.

Try out some Fashion Copywriting Tools and tips to get some extra benefit.


Legal Copywriting Niche

The goal of content marketing is to attract new clients to your website and give them the confidence to use your services. A slick and polished law firm website may appear appealing at first glance, but without genuinely useful, helpful, and informative content designed to assist those in need of legal services, it will be difficult for customers to trust you.

As specialists in writing for the legal sector, one can help any firms hone its communications. As a legal copywriter, you must know how to translate complex legal matters into a copy that wins trust and new clients.


Health And Fitness Copywriting Niche

15 Best Copywriting Niches In 2022 (+ How To Pick One) (5)

Fitness website copy, paid ads, organic social media, and brochures are all examples of fitness copywriting. It’s the language you use to sell your services and generate leads, as well as the promotional materials you use.

Of course, you can post on social media without giving lead generation much thought. Copywriting, in particular, is the act of writing with the intent of generating leads and sales.

Because of its explosive growth, it’s an incredible market to break into as a writer.

As time goes on, there will be more and more opportunities for you to land jobs or clients. Jumping on the trend and catching it like a surfer catches waves could be a smart move.


Digital Marketing

(Video) 10 HIGH-DEMAND COPYWRITING NICHES| copywriting for beginners

Digital marketing is another copywriting niche that encompasses a wide range of skills and fields, from social media to email marketing to creating meta descriptions. Content writing for digital marketing necessitates a strong understanding of sales and brand marketing, so if you enjoy that, this niche could be a great fit for you.

Even better, because digital marketing is so diverse, you can further specialize your niche. Perhaps you enjoy creating social media advertising posts or email content to promote brands. You’ll have plenty of opportunities for success if you build a customer base for specific digital marketing work you enjoy.


Saas Copywriting Niche

86% of businesses willrun their apps purely through SaaSafter 2022. hat means there are more opportunities than ever to acquire customers as a tech business.

Nonetheless, sales won’t be falling in your lap.

But, SaaS companies will be sitting on a pot of gold if they get this one thing right:copywriting.

SaaS copywriting is a technique for explaining your product, addressing objections, and identifying the specific benefits your visitors seek so that your messaging can persuade them to become customers.

Software as a service (SaaS) business is only as good as its copy. In order to convince customers to try your product, you have to present your offering in a compelling manner.

You can read our blogs on Saas Copywriting Tools and Tips, which will definitely help you in your Saas Copywriting.


Sales Page Copywriting Niche

The pages that convert customers into clients are known as sales pages or landing pages.

Consider whether the sales page you create can bring your client $100,000-$500,000 per month. What will the task’s worth be?

That is incredible and extremely valuable.

Most copywriters for sales pages charge between $750 and $3,000 per page.

This means that writing a sales page could earn you a lot of money.

But hold on a second.

It necessitates a strong set of copywriting skills capable of converting customers into clients. Every industry requires sales page writing because everyone has something to sell online. This is a skill that can be learned through practice.

We recommend you to read our blog on Sales Funnel Copywriting Tools and Tips if you are interested in Sales Page Copywriting.

Some other high paying copywriting niches are in 2022 are:

  1. Video Scripts
  2. Academic Content
  3. Real Estate Copywriting
  4. Email Sequences
  5. Press Release Writing
  6. Business Plan Writing
  7. Ebook Writing
  8. Case Studies
  9. Speech Writers & Screen Writers
  10. Direct Response Copywriting

How To Choose A Copywriting Niche?

Okay, now you know a few of the best copywriting niches. So, what’s next?

(Video) IN-DEMAND Freelance Writing Niches for 2022 | the writing niches you need to know RIGHT now!

It’s time to choose which one to concentrate on!

Here are a few things to think about that will help you decide which copywriting niche is right for you.

🔥 What is my background?

Examine our educational and professional backgrounds – this isn’t a joke.

You’ve most likely gained a wealth of knowledge and skills over the course of your career that you could apply as a copywriter.

If you’ve ever worked in a car factory, for example, you’re probably familiar with how the automotive industry operates and the logistics involved in producing vehicles.

If you’ve ever worked in a vitamin or supplement store, you’re probably well-versed in the various supplements available and how they’re used.

This kind of insider information is priceless to potential copywriting clients.

🔥 What are my hobbies?

Your personal interests and hobbies are just as important as your professional experience. They can also be a great way to learn new things and improve your skills.

Knowledge of a particular hobby, like knowledge of the professional background, is valued by industries related to that hobby.

Consider taking up a hobby such as playing the guitar, brewing craft beer, or painting. Hobbies like these necessitate the purchase of specialized equipment and supplies, which must be replenished on a regular basis.

You can usually purchase courses and books on these topics, as well as attend online and in-person conferences and trade shows devoted to them.

Isn’t it easy to see how this could result in a sizable industry based on almost any hobby? There are numerous companies in this industry that manufacture all of the products and services used by individual hobbyists.

And what this means is that your copywriting services could find a market in almost any hobby-related niche.

🔥 What are my writing skills?

I had already landed some writing jobs when I thought about my niche. So I knew what I was capable of and what I wasn’t.

That’s how I came up with the idea of providing a variety of writing services, including SEO and content writing.

In this way, you have to review your writing skill before you choose a particular copywriting niche.

🔥 What is your current lifestyle?

As niched copywriters, we all have a wealth of life experience that can be extremely beneficial.

Perhaps you’ve been putting together your retirement budget. This is an important skill to have in the financial planning industry.

Or perhaps you make every effort to minimize your environmental impact and live simply. Any industry that focuses on sustainability would benefit from your experience.

If you think about some of the challenges you’ve faced in the past and how you overcame them, you’ll likely notice some areas where you’ve developed a personal body of knowledge on your own.

These are the areas worth investigating as possible niches.

Conclusion On Best Copywriting Niche

So that’s it. These are the most lucrative copywriting niches in which to specialize in 2022. Which one do you think speaks to you the most?

Remember, the most important thing is to produce high-quality work that will make working with you a no-brainer for these businesses or entrepreneurs.

The best piece of advice I have is this: audit your skills, interests, passions, and choose one industry.Just one.

However, you can also try some AI Writing Tools for Copywriting. I recommend you to check our curated list of best Ai Writers.

(Video) How To Pick A Niche For Copywriting Hustlers University 3.0

Hope you liked this article on the best copywriting niches. If you have any questions or doubts, feel free to leave them in our comment section below. And don’t forget to mention your favorite copywriting niches.


How do you pick a niche for a copywriter? ›

And now, here are my 5 simple steps to help you identify your niche, specialize your skills and become a HIGHLY-PAID copywriter.
  1. Step 1: Look To Past Experiences, Skills & Interests. ...
  2. Step 2: Create Your Niche Diamond. ...
  3. Step 3: Do Some Market Research. ...
  4. Step 4: Shortlist Products & Brands. ...
  5. Step 5: Start Writing.

What are the most profitable copywriting niches? ›

The 15 Most Profitable Copywriting Niches and Project Specialties for Freelance Writers
  • Break Into the Financial Market.
  • Break Into the Christian Market.
  • Become a Content Writing Specialist.
  • Learn How to Write Blogs.
  • Get B2B Clients.
  • Write Case Studies and Help Companies Tell Their Stories.

What are the 6 core copywriting skills? ›

So, What 6 Skills Do You Need To Stay Competitive?
  • Refined Writing Skills. To be a great copywriter, you need to write well. ...
  • Essential Skills To Pick Up. ...
  • A Sense Of Adventure And Curiosity. ...
  • Stellar Research Skills. ...
  • The Ability To Create Something New, Even If It's Old. ...
  • An Understanding Of User Experience. ...
  • Writing With Empathy.
Sep 29, 2013

What are some copywriting niches? ›

What Kinds of Copywriting Niches Are Out There?
  • SEO Copywriting. ...
  • Digital Marketing Copywriting. ...
  • Ghostwriting. ...
  • Blog and Article Copywriting. ...
  • Advertising Copywriter. ...
  • UX Copywriter. ...
  • Digital Copywriter. ...
  • E-Commerce Copywriters.

How do I find my niche for my writing? ›

How To Choose A Niche
  1. Figure Out What You Love. If you love what you write about, you're much more likely to be successful in freelance writing. ...
  2. Identify Your Strengths. ...
  3. Practice, Practice, Practice. ...
  4. Be Self-Aware. ...
  5. Talk To A Career Counselor or Mentor. ...
  6. Brainstorm Regularly.
Jun 5, 2019

What type of writing is most in demand? ›

5 Major Types of Freelance Writing Jobs (And How To Get Them)
  1. Article/Feature writing. This is perhaps the most common type of writing that comes to mind when people think about freelancing. ...
  2. Copy/Content writing. In business nowadays, content marketing is king. ...
  3. Blogging. ...
  4. Social media content creation. ...
  5. Editing.

What niches are in demand? ›

The most profitable blog niches for 2022
  • Digital marketing.
  • Blogging and making money online.
  • Health and fitness.
  • Personal finance and investing.
  • Recipes and food.
  • Personal development and self-care.
May 19, 2022

What type of writing is most profitable? ›

Finance. The finance, banking, and insurance industries are some of the most lucrative ones to write for. From established corporations to new startups, these companies rely on written content to drive sales.

What makes a strong copywriter? ›

A great copywriter will be confident enough to voice opinions and ideas that help the client meet their goals, but know when to step aside and let the client make decisions. A professional copywriter is able to answer questions knowledgeably, take constructive criticism, and make changes based on your direction.

What skills make a good copywriter? ›

Examples of copywriting skills
  • Strong writing skills. The first and foremost hard skill that these professionals have is writing skills. ...
  • Communication skills. ...
  • Technical skills. ...
  • Creative thinking. ...
  • Problem-solving skills. ...
  • Interpersonal skills. ...
  • Research skills. ...
  • Develop strong writing skills.

How can I improve my copywriting skills? ›

How to improve your copywriting skills
  1. Write like you talk. ...
  2. Take out all the fluff. ...
  3. Write short paragraphs. ...
  4. Focus on the “Why.” ...
  5. Write in the active voice. ...
  6. Make it easy to skim. ...
  7. Add testimonials in your copy. ...
  8. Show, don't tell.

What is niche in content writing? ›

Your niche is your specialty. It's the topic, industry, or type of content you focus on as a freelance writer. Your niche will be an area that you have experience in, domain knowledge on, or are simply passionate about.

Learn everything you need to know (and then some) about email copywriting for both inbound marketing and outbound sales in this 7,500 word mega guide.

First, you get the email addresses of people you most want to connect with, either by inviting them to subscribe to your blog or providing a notably attractive piece of content in exchange for their email address.. Teach a subject Create anticipation for a future email Support a point from a previous email Share a blog post Introduce a product or resource Update subscribers with important news Thank the user for a signup or purchase Provide testimonials or proof Sell a product Offer a discount Countdown an upcoming event Etc, etc, etc. We’re obviously talking about overall content quality here, and whether or not you make promises in your subject line, the ongoing content of your email content and email-driven content is going to determine the quality of your subscriber relationships.. People love stories, and many of the most successful email copywriters pack their emails with interesting stories.. Pick a good example Identify what each section of the email is trying to say or accomplish Use that as a template Map out each section and what it needs to say or accomplish Write the email Send the email See what happens and adjust. Now that we understand how to create great emails, it’s time to put some of them together to create strategic email sequences.. Webinar sequence Product validation sequence Onboarding sequence Abandon-cart sequence Purchase upsell sequence Event signup sequence Training sequence. Your Welcome Sequence can be 3 emails long or it can be 10 emails long.

Looking for some better Copy AI alternatives and websites like Copy ai to help you craft marketing copies relentlessly? We're going to cover..

Jasper Ai (my favorite ai copywriting tool) is an AI-powered tool that helps copywriters, marketers, and entrepreneurs defeat writers’ block and create copy that converts.. Shortly AI is a creative AI writing assistant that generates content ideas and writes content for you.. Unlike some other AI writing tools, you can generate as much content as you like with Shortly AI.. You can start using ShortlyAI as a new user on any of the two pricing plans below:. Also, you can write as much as you like on any plan.. WriteSonic offers you three pricing plans including:. The tool comes with an AI content generator along with various content templates which I found useful.. Snazzy AI offers you two pricing plans to generate content with their AI tool:

Bluehost is one of the leaders in website hosting and powers more than two million websites. One of the reasons that it...

In addition to ease of use, all Bluehost plans include a free domain for the first year, as well as great uptime (based on real-life data), a free CDN, an easy website builder, and a free SSL certificate.. After two weeks of rigorous testing, which included signing up, building a website, talking to customer support, and 30 days’ worth of uptime and speed testing, Bluehost came in at #5 in our list of the eight best web hosting providers.. Currently, Bluehost does not offer free site migration, which can be an issue for users transferring from a different web hosting service.. No Guaranteed Uptime: Unlike most web hosting services, Bluehost doesn’t offer an uptime guarantee on any of its plans.. The shared hosting plan offers the most flexibility and is most popular with Bluehost users.. Bluehost and WordPress go hand-in-hand, and there’s no better way to run your website than with its official WordPress hosting.. This hosting package has different pricing plans to the Managed WordPress plans.. Just like we discussed earlier, the shared hosting package is the most popular among Bluehost users because it’s the easiest way to get your website up and running at an affordable price.. The best feature about the shared hosting package is that Bluehost manages and monitors the server, so users don’t need to worry about server management or platform patches.. Hostinger – Best web hosting for most SiteGround – Best for keeping uptime above 99.99% HostGator – Best for scaling your small business easily DreamHost – Best for pay-as-you-go web hosting Bluehost – Best drag-and-drop page builder for beginners Inmotion – Best price for hosting two websites on one plan Nexcess – Best for experienced WordPress users A2 Hosting – Most dependable web hosting for European and Asian audiences. With extensive product offerings like WordPress hosting, shared hosting, dedicated hosting, and multi-tiered pricing plans, we think most users will enjoy the Bluehost experience.

Looking for a Renderforest alternative? Here’s a list of the 10 best alternatives to Renderforest for creating and editing high-quality videos online.

Visme also lets you create captivating video presentations, animated infographics, explainer videos, and short, bite-sized animated quotes and social media GIFs.. Last but not least, if you’re a blogger or a YouTube content creator, you can use Visme to create attractive thumbnails, video intros and outros, social media videos, animated quotes for Instagram, video stories and ads, and so much more.. Visme offers dozens of features to help you create branded and engaging videos for virtually any use case — from short, bite-sized social media ads to cinematic trailers to longer explainer videos you can add to your landing pages.. Tap into hundreds of customizable video templates, premium fonts, pre-animated assets, stock videos and free audio clips to create a completely unique video for your brand.. Browse through categories like video presentations, video ads, social media videos, promo ads, video testimonials, explainer videos, listicle videos and more.. Powtoon is another Renderforest alternative for making explainer videos, whiteboard animations and video presentations.. The templates are organized into categories, and you can browse through social media ads, promo videos, explainer videos, product videos and other types easily.. HR professionals can use the tool to create onboarding and training videos, and educators can also use it to make interactive classroom videos.. VideoScribe is an animated video maker that lets you create whiteboard-style videos.. You can create explainer videos, product promotions, marketing videos, internal communication videos and all other types of videos.. Other features include team collaboration, creating your own templates, creating a brand kit, integration support, and even a mobile app to create videos on the go.. Moovly is ideal for businesses who create a lot of videos and are looking for a cloud-based tool for all their marketing and HR video needs.. However, Promo leans more towards promotional and marketing videos, while Renderforest is ideal for creating longer explainer videos and full-fledged animated scenes with characters.. You can use it to create webinar videos, marketing videos, promos, internal communication videos and even client presentations.


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