10 digital skills that companies are looking for in an individual (2024)

New Delhi,UPDATED: Sep 20, 2022 15:28 IST

The pandemic has certainly brought along a lot of changes in the job market. Various businesses have to shift online and this digital transformation is dramatically changing our world, giving rise to new industries, new job roles and requirements.To meet the requirements of the industries, the individuals and the employees need to be well equipped with the latest digital skills so as to get hired by the top companies.

Let us see the top 10 digital skills that companies are looking out for in an individual;

1. DIGITAL BUSINESS ANALYSIS

Digital Business Analysis helps firms make the correct decisions by providing an impartial and objective perspective and using a variety of proven analysis methods to establish a compelling business case for investing in a digital solution.

Because digital transformation is critical for all businesses in the digital economy, digital business analysis skills have become the most sought-after skills to have on your CV in the twenty-first century. Digital Business Analysts play an important role in digital transformation projects.

2. DATA VISUALISATION

All websites, apps, and digital services have a user interface in common. Most tech companies will be searching for designers that have created successful, dynamic user experiences.

Designers can also assist managers in making important business decisions by visualising tough data. This capacity is referred to as data visualisation. Data visualisation could help senior leaders gain critical insights.

3. ANALYTICS AND DATA SCIENCES

Companies collect massive volumes of data, which can be extremely helpful if they have a Big Data Analyst who can make sense of it all. Employers all over the world are looking for data scientists.

Data Scientists are frequently featured in Glassdoor's Best Jobs Listing. Data Science is not simply a fantastic career path for professionals in the digital era; demand outnumbers supply, making Data Scientists highly employable.

4. CONTENT MARKETING

Everyone understands that content is king. It is the content that distinguishes you from the competition. Content marketing is a critical marketing skill that involves planning, creating, and sharing content with specific consumers.

Brands use content marketing to improve brand awareness, increase sales, and communicate with their audiences. Marketing and content strategy can help you grow like a seed with a fast fertiliser. When used with SEO - search engine optimization - content marketing can help reap benefits more quickly.

5. SEARCH ENGINE MARKETING (SEO)

After you've finished with content marketing, the next digital skill you might want to master is how to optimise your content for search engines. Yes, here is where you'll be presented on the internet, and your content will be competing for the attention of your audience. SEO enters the picture.

SEO, or Search Engine Optimization, is a technique that may get your material to the right audience at the right time with the simple click of a keyword search anywhere in the globe.

6. WEBSITE DESIGNER

Building a website is a crucial skill for earning money, but it is difficult to translate a design into a fully functional website. Learning to work on website development takes time and effort, and it can take months to master the skills of a good web developer.

Website development entails procedures and processes to begin or update activities such as web design, web content development, network security configuration, client-side scripting and network, and so on until the final website is launched, with many choices available where coding is not required.

7. DEVELOPER OF MOBILE APPS

Our children are using mobile applications to order food at home. Adults and children spend more time on their phones than on PCs or tablets. Businesses of all sizes desire a mobile app to extend their customer reach, increase conversion rates, draw visitors to their website, and provide their consumers with a user experience that allows them to order and search for products on their phones.

However, producing mobile apps necessitates a strong command of computer abilities such as programming, UI design, and backend computing.

8. WEB APP DEVELOPMENT PROGRAMMING

Coding is at the heart of any technological product or digital service. Bootstrap, jQuery, Angular, Code Igniter, PHP/JavaScript, and MySQL are the basic languages required for most programming and online and app development roles.

These talents are frequently mentioned in the top ten most in-demand by companies on LinkedIn. A portfolio of projects displaying your coding talents might also help you demonstrate your knowledge and competence and land your desired job. Examples of mobile and responsive web development experience will put you ahead of the competition.

9. DIGITAL BUSINESS ANALYSIS

Digital Business Analysis helps firms make the correct decisions by providing an impartial and objective perspective and use a variety of proven analysis methods to establish a compelling business case for investing in a digital solution.

Because digital transformation is critical for all businesses in the digital economy, digital business analysis skills have become the most sought-after skills to have on your CV in the twenty-first century. Digital Business Analysts play an important role in digital transformation projects. They help businesses create a digital ecosystem of technology to enable digital transformation and corporate success.

10. THE INTEREST OF THINGS

Today, some of the best public relations is done nearly entirely through social media. Twitter, Facebook, Reddit, Instagram, and a plethora of other platforms provide direct contact to customers, thought leaders, and evangelists. Social media managers are the greatest tech PR managers.

Author: Harsh Bharwani, CEO and MD of Jetking Infotrain.